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Name: ATLANTIC STAR AIRLINES
7JetSet7 Code: ASR
Status: Operational
Region: EUROPE
City: LONDON
Country: GREAT BRITAIN
Employees 17
Web: atlanticstarairlines.com
Email: info@atlanticstarairlines.com
Telephone:
Fax:
Sita:
Background
(definitions)

Click below for data links:
ASR-LOGO-2015-03.jpg
ASR-ROUTE NETWORK.jpg

Founded in 2012. Atlantic Star Airlines (ASR) is a British company founded by 3 former and present British Airways (BAB) pilots (FC) who plan to create an airline specifically to serve the British Overseas Territory of St Helena in the South Atlantic Ocean. Once the island's 1st airport, St Helena Airport opens in 2016.

The company seeks to bid for the government contract to fly to St Helena, to be subsidized by the British Department for International Development (DFID). Plans are to serve a route network that will operate from London, down to the island and on to Cape Town with a Boeing 757-200 airplane which is expected to be provided by Icelandair (ICE) subsidiary, Loftleiðir Icelandic, under a wet lease agreement. Adding another route to Johannesburg within a relatively short time frame is also being considered.

* Prospects:

Travel companies regard direct flights to Europe as a necessity to establish St Helena as a luxury tourist destination, which is a key proposition of St Helena's economic development plan. Atlantic Star Airlines (ASR) estimates it could carry up to 30,000 passengers per annum within 5 years after launch in 2016 and could make a lucrative business from importing fresh blue tuna and other fish stocks from the islands to Europe. At 30,000 passengers yearly, (ASR) expects to become sustainable, with ticket yields making up the bulk of income. A further 10% of (ASR)’s revenue could come from freight. Cargo is also seen as a significant part of the operation (potentially to aid island exports, particularly in terms of fisheries). Significant cargo capacities are expected on outbound flights to South Africa. The company said it would increase flights to 2 or 3 round-trips per week and add Johannesburg as a 3rd destination if demand increases. Once routes are matured, Atlantic Star Airlines (ASR) plans to move to a more frequent service with an Airbus A319neo, which due to its smaller size, would transport roughly the same number of passengers and the same amount of cargo, but over a slightly higher frequency of services.

Atlantic Star Airlines (ASR) has been incorporated as a private limited company (Ltd) in England & Wales on November 20th 2012. In June 2013, (ASR) announced that it plans to offer weekly direct flights from London to St Helena with a fuel stop most likely at Madrid–Barajas Airport, as well as a weekly flight from St Helena to Cape Town.

... More

Fleet:
(definitions)

Click below for photos:
ASR-757-200 - 2015-03.jpg
ASR-757-200-A - 2015-03.jpg

August 2017:

1 757-200 (RB211-535E4), LOFTLEIDIR ICELANDIC LSD:

1 ORDER (?) A319neo:

Management:
(definitions)

Click below for photos:
ASR-1-CAPTAIN RICHARD BROWN.jpg
ASR-2-CAPTAIN ANDREW RADFORD.jpg
ASR-3-CAPTAIN CARL HASLEM.jpg
ASR-4-DANIEL COE.jpg

CAPTAIN RICHARD BROWN, CHIEF EXECUTIVE OFFICER (CEO).
Richard has 20 years of aviation experience and is passionate about establishing a sustainable and viable airline operation to the island of St Helena. He has been personally involved in the "Air Access Project" for >8 years and has put together a team of committed individuals to help build a bespoke operation.

As a Training Captain with British Airways (BAB), flying the Boeing 777 and 787 airplanes, Richard has extensive knowledge of the complexities involved in operating to some of the world's most exciting and interesting destinations. Added to this, he is dedicated to providing a world class on-board customer experience. He said he felt privileged to be part of an operation that could not only make history, but also provide the people of St Helena with a genuine opportunity to develop their island.

CAPTAIN ANDREW RADFORD, DIRECTOR COMPLIANCE & REGULATIONS.

Andrew said he had been fortunate to be involved with Richard in the development and design of Atlantic Star Airlines (ASR) from the outset. It had been interesting and demanding to construct a viable airline model that meets the specific challenges and needs of a St Helena-centric operation. As the project matured, his main areas of expertise have narrowed to focus on issues of regulation and safety compliance, as well as liaison with airplane manufacturers to analyze airplane performance capabilities and establish a path to operation of a suitable airplane type.

Andrew too has been flying for British Airways (BAB) for the past 20 years, having had the pleasure of completing initial training with Richard. He is currently a captain on the Boeing 767 flying to a mixture of short haul and long haul destinations.
... More

 
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