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FFM-2013-08 TO PEKANBARU
Formed in 2006 and started operations in 2007. Formerly Kelas Services. Domestic, regional & international, scheduled & charter, passenger & catgo, jet airplane services.
FlyFirefly Sdn Bhd
Admin Building 1
MAS Complex A
Sultan Abdul Aziz Shah Airport
47200 Subang, Selangor, Malaysia
MALAYSIA (FEDERATION OF MALAYSIA) WAS ESTABLISHED IN 1957, IT COVERS AN AREA OF 329,749 SQ KM, ITS POPULATION IS 21 MILLION, ITS CAPITAL CITY IS KUALA LUMPUR, AND ITS OFFICIAL LANGUAGE IS MALAY.
April 2006: Effectively took over the rural routes in east Malaysia previously operated by Malaysia Airlines (MAS) but transferred to FlyAsian Xpress.
March 2007: Received its Air Operators Certificate (AOC).
April 2007: Starts operations.
January 2011: Introduced jet airplane service with 2 737-8Q8s (30702, 9M-FFA; 30703, 9M-FYJ) transferred from Malaysia Airlines (MAS).
March 2011: 737-430 (27001, 9M-FZA), ex-Air One (ADH) ex-(EI-COH), Aircastle (CSL) leased.
July 2011: Firefly (FFM) is a subsidiary of the national airline, Malaysia Airlines (MAS), flying point-to-point services linking domestic destinations and regional points in southern Thailand, Indonesia, and Singapore.
(IATA) Code: FY. (ICAO) Code: FFM - (Callsign - FIREFLY).
Parent organization/shareholders: Malaysia Airlines (MAS) (100%).
Alliances: Malaysia Airlines (MAS).
Main Base: Subang Sultan Abdul Aziz Shah Airport (SZB).
Hubs: Johor Bahru Airport (JHB); Kota Kinabalu International Airport (BKI); Kuala Lumpur International Airport (KUL); and Penang International Airport (PEN).
October 2011: The Malaysia Airlines (MAS) Group has launched a network rationalization program with its subsidiary, Firefly (FFM), which will now serve short-haul turboprop routes. (MAS) will focus on enhancing its premium full-service offering, it said. Firefly (FFM)’s turboprop operations will remain unaffected by the restructure.
The takeover is part of service separation plans under the business realignment exercise to address (FFM)’s continuing heavy losses, said (MAS). (FFM) operates 2 737-400s and 6 737-800s, which will be returned to (MAS).
In the 2-month program, all Firefly (FFM) jets will be redeployed into (MAS) operations by December 4.
2 ATR 72-212A (947, 9M-FYK; 948, 9M-MYL), ex-(F-WWEX; & F-WWEZ) deliveries.
June 2012: Firefly (FFM) has again started using 1 of its 2 737-430s (27001, 9M-FZA) on passenger charter services from Malaysia to China and will shortly also start operating a weekly scheduled charter service between Kuala Lumpur International (KUL) and Christmas Island (XCH) airport on behalf of Australian tour operator Christmas Island Air from July 7.
August 2012: Malaysia Airlines (MAS) turboprop operator, Firefly (FFM) is keen to be a launch customer for ATR's potential 90-seat turboprop, still under analysis and is in talks with the manufacturer.
While the proposed airplane has yet to emerge as a formal project, ATR partner Finmeccanica indicated earlier this year that there was increasing interest in a such a program and that discussions were taking place between the airframer's shareholders.
Firefly (FFM) operates 12 ATR 72s, but (CEO) Ignatius Ong said: "The larger airplane will also allow us to add capacity without adding frequency, which is good for services to destinations [such as] Singapore, where slots are limited."
He added that (FFM) would "need to make an order within the next 2 to 3 years".
While ATR partner (EADS) has played down the chances of approving a new type this year, Finmeccanica has hinted that the companies could nevertheless provide greater clarity on the strategy. ATR said it can disclose "nothing new" about the possible 90-seat project.
Firefly (FFM) has also suggested that it could revive plans to bring jets back to its fleet. Ong said (FFM) will definitely consider returning to jet operations but is working with Malaysia Airlines (MAS) to decide on the best strategy for the whole group.
(FFM) briefly operated Boeing 737s, but Malaysia Airlines (MAS) took over last year as part of a plan to realign the group's businesses.
There have also been talks to convert Firefly (FFM), which operates from bases in Subang and Penang, into a true low-cost carrier (LCC) to take on competition in the market segment, but any decision will only be made after (MAS) returns to profitability, said Ong.
Firefly (FFM) has continued expanding its international network, launching new routes to Thailand. On August 10, (FFM) began operating 4x-weekly from Kota Bahru (KBR) near Malaysia’s border to Thailand on the Malay Peninsula east coast to Singapore (SIN). On August 11, (FFM) connected the island of Penang (PEN) on the west coast of peninsular Malaysia with the Thai island of Koh Samui (USM) in the Gulf of Thailand. Flights operate 3x-weekly. On August 17, (FFM) began operating from its main base at Kuala Lumpur Subang (SZB) to Hat Yai (HDY) in southern Thailand. The 440-km route is operated 4x-weekly with 72Y-seat ATR 72 airplanes. Indirect competition at Kuala Lumpur’s main airport comes from AirAsia (ASW)’s daily flights.
September 2012: Firefly (FFM) is reportedly evaluating placing an order for DHC-8-400s according to a news article published by Malaysian newspaper the "Business Times." According to statements made by (FFM) (CEO) Ignatius Ong in the same article, (FFM) is currently reviewing all turboprop options, allowing frequency increases on existing routes and routes with longer stage lengths. While Ong did not specifically say that, the DHC-8-400 obviously has an advantage over the ATR 72-500 or ATR 72-600 on longer flights thanks to its higher flight speed.
October 2012: Berjaya Air took on Malaysia Airlines (MAS)’s subsidiary Firefly (FFM) on the busy domestic route between Kuala Lumpur Subang (SZB) and Kota Bharu (KBR). Using ATR 72 airplanes, the regional airline launched 2x-daily operations on the route on October 28. (FFM)’s directly competing flights operate 54x-weekly, but further indirect competition at Kuala Lumpur International Airport comes from AirAsia (ASW)’s 56x- and Malaysia Airlines (MAS)’s 33x-weekly flights.
December 2012: Malaysia Airlines (MAS) has signed a memorandum of understanding (MOU) with French-Italian airplane manufacturer ATR for 36 new ATR 72-600 airplanes worth MYR3 billion/$980 million.
The airplanes are part of expansion plans for (MAS)’s regional subsidiaries, Firefly (FFM) and MASWings. Firefly (FFM) will take 20 of the new airplanes, and MASwings the remaining 16.
(FFM) operates a fleet of 12 ATR 72-500s, while MASwings operates 10 similar airplanes. The enhanced ATR 72-600s are scheduled for phased delivery from the end of the 2013 second quarter.
(MAS) (CEO) Ahmad Jauhari Yahya said (FFM) is expected to grow rapidly over the next 5 years due to a surge in trade movements on domestic routes such as Johor, Penang, Selangor, and Kota Bharu. He said the additional airplanes will be used to expand (FFM)’s network.
MASwings will use the airplanes to boost feeder traffic into the Kuching and Kota Kinabalu hubs for onward connectivity to (MAS).
Launched in April 2007, (FFM) operates out of Penang and Subang, connecting secondary destinations in Indonesia, Malaysia and Thailand as well as Singapore. MASwings was launched in October the same year and operates commuter services in Sarawak and Sabah (Malaysian Borneo), as well as linking those two states to the mainland.
Firefly (FFM) (CEO) Ignatius Ong said the airplane’s technological dynamics and economics fitted the airline’s short-hops network.
July 2013: Malaysian short-haul specialist, Firefly (FFM) has received the 1st airplane of a major order for ATR 72-600 turboprops.
The regional carrier’s parent, Malaysian Airlines (MAS) ordered 20 of the latest variant of the ATR series in December 2012 and also signed up for a further 16 options. Firefly (FFM) will operate 20, while another Malaysian Airlines subsidiary, MASwings, will take the remainder.
(FFM) already has 12 earlier ATR 72-500s and the new order will enable it both to increase frequencies on its existing network in the (ASEAN) nations (particularly Singapore, Indonesia and Thailand as well as its domestic Malaysian services) as well as add new points to its route map.
The first ATR 72-600 is scheduled to begin operations July 12 with service from Kuala Lumpur’s city terminal, Sultan Abdul Aziz Shah Airport to Johor Bahru on Malaysia’s southern tip.
The new ATR 72-600 model has a glass cockpit; (FFM)’s airplanes will have a single-class, 72Y-seat configuration. “We have been looking forward to this day for quite some time now,” (FFM) (CEO) Ignatius Ong said. “Our exclusive ATR 72 fleet has allowed us to develop a unique high-frequency network out of Subang, Penang, Kota Bahru and Johor Bahru. The Indonesia to Malaysia to Thailand Growth Triangle communities, their population and economy will also capitalize on this important investment.”
1 ATR 72-600 (1093, 9M-XXJ), ex-(F-WWEF).
August 2013: Firefly (FFM), the regional subsidiary of Malaysian Airlines (MAS), commenced operations on the 300 km route from Johor Bahru (JKB) to Pekanbaru (PKB) in Indonesia on August 2nd. ATR 72s are deployed to operate the service, which is offered with 4x-weekly frequencies.
May 2014: Malaysia Airlines (MAS)’ short-haul subsidiary, Firefly (FFM) and Garuda Indonesia (GIA)’s low-cost carrier (LCC) subsidiary, Citilink (CNK) have signed a cooperation agreement to expand their regional reach through their combined partner networks. The 2 airlines hope the agreement will enable them to further exploit growth in air traffic within the (ASEAN) region.
Firefly (FFM) (CEO) Ignatius Ong said the strategic partnership was formed to “expand our network and increase profitability. Unlike code sharing, this agreement will bring more traffic into Malaysia and help Firefly (FFM) grow as an airline with added revenues. Our plans for growth include entering secondary airports in Indonesia, such as Palembang and Padang, just to name a few.”
Citilink President & (CEO) Arif Wibowo said: “This business expansion is an attempt to reach broader markets in the region, in line with our commitment to provide inter-connectivity between cities in the (ASEAN) market.”
Citilink (CNK) launched its first international flights in March this year, operating from Surabaya in East Java, Indonesia, to Johor Bahru in Malaysia. This month, it is launching services from Surabaya to the Malaysian capital, Kuala Lumpur.
September 2014: firefly (FFM), the regional subsidiary of Malaysia Airlines (MAS), has added 2 new routes. On September 11th, it launched 3x-weekly (Tuesdays, Thursdays, Saturdays) flights on the 332 km route from Penang (PEN) to Krabi (KBV) in Thailand, followed on September 15th by 4x-weekly flights on the 433 km route from Johor Bahru (JHB) to Ipoh (IPH). Both routes will be operated by (FFM)’s ATR 72-600s. Competition comes only on the Penang to Krabi route, which Malindo Air (MXD) is also starting this month.
December 2015: Firefly ((IATA) Code: FY, based at Penang) (FFM) said a recently signed code share agreement with parent Malaysia Airlines (MAS) came into effect on December 22. Initially, the deal will see (FFM) placing its 'FY' flight code on (MAS) flights from Kuala Lumpur International to Kota Kinabalu, Kuching, Labuan, and Penang with more destinations to roll-out in the future.
"Together with (MAS), we at Firefly (FFM) are ecstatic to be able to provide customers with more travel options," (FFM)’s Chief Executive Officer (CEO), Ignatius Ong said. "We have no doubts that the offering of the ability to book flights to East Malaysia will be a boon to our loyal customers. With the launch of these initial three routes; (FFM) will gradually increase the number of code share routes with (MAS) in 2016."
Firefly (FFM) operates a fleet of 19 ATR 72-500/-600s on flights throughout Malaysia as well as to Banda Aceh and Medan Kuala Namu in Indonesia, Singapore Changi, and Koh Samui, Krabi, and Phuket in Thailand.
ATR 72-600 (1285, 9M-FIH), ex-(F-WKVB), delivery.
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FFM-ATR72-600 - 2012-12
2 737-430 (CFM56-3C1) (2316-27001, /92 9M-FZA; 27003, 9M-FZB), (CSL) LEASED 2011-03, EX-(ADH), EX-(EI-COH). 162Y.
1 737-8FZ (CFM56-7B) (39320, 9M-FFF), (BBB) LEASED 2011-06. 16C, 150Y.
2 737-8Q8 (CFM56-7B26) (1953-30702, /06 9M-FFB; 1964-30703, /06 9M-FFA), (ILF) LEASED 2011-01, 16C, 150Y.
2 737-85F (CFM56-7B) (30007, 9M-FFD; 30567, 9M-FFE), MACQUARIE LEASED 2011-05. 16C, 150Y.
1 737-86N (CFM56-7B) (32690, 9M-FFC), (MAS) WET-LEASED 2011-05. 16C, 150Y.
12 +1 ORDER ATR 72-500 (PW127M) (0812, /08 9M-FYA; 0941, /11 9M-FYJ; 947, 9M-FYK, 2011-10; 948, 9M-MYL, 2011-10), 72Y.
7 +11/16 ORDERS ATR 72-600 (1093, 9M-XJJ, 2013-1285, 9M-FIH), EX-(F-WWEF & F-WKVB). 72Y.
IGNATIUS ONG, CHIEF EXECUTIVE OFFICER (CEO).
ANDRIATY ABDUL RAHMAN, FINANCE MANAGER.