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Airlines

Name: JETSTAR ASIA
7JetSet7 Code: JSA
Status: Operational
Region: ORIENT
City: SINGAPORE
Country: SINGAPORE
Employees 290
Web: jetstarasia.com
Email: info@jetstarasia.com
Telephone: +65 6822 2288
Fax:
Sita:
Background
(definitions)

Click below for data links:
JSA-2004-08 LAUNCH
JSA-2004-10
JSA-2004-12 TAKE-OFF
JSA-2005-01-A
JSA-2005-01-B
JSA-2005-02
JSA-2005-04-A
JSA-2005-04-B
JSA-2005-04-C
JSA-2005-10-VALUAIR MERGER
JSA-2014-06-TO FUKUOKA

Formed and started operations in 2004. Regional and international, low-fare, scheduled and charter, passenger and cargo, jet airplane services.

Address:
Terminal 1
Singapore Changi Airport
PO Box 323
Singapore 918144, Singapore

SINGAPORE (REPUBLIC OF SINGAPORE) WAS ESTABLISHED IN 1965, IT IS AN ISLAND THAT COVERS 618 SQ KM, ITS POPULATION IS 4.0 MILLION, ITS CAPITAL CITY IS SINGAPORE, AND ITS OFFICIAL LANGUAGE IS ENGLISH.

May 2004: Qantas (QAN) takes steps to launch a new low-cost budget airline in Singapore, JetStar Asia (JSA) by taking 49.9% and providing S$50 million/$29.7 million of the S$100 million capital base required. Additionally, it has secured equity from Singapore government-owned Temasek Holdings, the major shareholder (56%) of rival Singapore Airlines (SIA), who is also an investor (9%) with (SIA) in their low-cost startup, Tiger Airways (TGR). Temasek will hold 19% and the remaining 31.1% will be in the hands of two well-known Singaporean businessmen and investors, Tony Chew and FF Wong.

By aligning itself with Temasek, (QAN) ensures that it will get critical traffic rights to countries such as India, China, Hong Kong, and Vietnam. Temasek's ownership in (SIA) is 56.76% which is worth S$7.54 billion. Additionally, it owns Changi Airport, in which it has invested S$6.5 billion.

Geoff Dixon, Qantas (QAN) CEO, said "This is a modest investment for (QAN) but it is an excellent opportunity to participate in the growing intra-Asia travel market. The region, which has a population of >3 billion people, is enjoying strong economic growth and features many potential destinations from point-to-point travel from Singapore. (QAN)'s aim is to stimulate this market, as the other low-cost carriers have done in other parts of the world."

Has applied for traffic rights to serve a spread of Asian cities within a 5-hour range of Singapore.

The Singapore government is hoping that the proliferation of new Low-cost Carriers (LCC)s will arrest the steady decline in tourists. Since 1993, the nation's tourism receipts have dropped -21% and the sector's contribution to GDP slipped from 6% to just 3%. More telling is that this is against a backdrop of increasing tourism un the region, with Thailand, Malaysia, and China the big winners, while Dubai's traffic is growing by +30%/year.

Selects A320 for its fleet with an initial firm order for 4, with a growth target of 40 airplanes within 3 years.

August 2004: JetStar Asia (JSA) is a partnership among Qantas (QAN), Singapore businessmen Tony Chew (22%) & FF Wong (10%), and Singapore govt investment arm Temasek Holdings Ltd (19%).

$320 million 8 orders A320's. Will initially take 2 A320's from JetStar (IMU) purchase orders. Most of its airplanes will be leased
rather than purchased.

October 2004: $47 million, 5 year agreement with Singapore Technologies Aerospace to support JetStar Asia (JSA)'s fleet of 8 A320's on a total aviation support program, including line, light checks and base maintenance, engineering & technical services, as well as components management and support.

4 orders (April 2005) A320 (V2527), (ILF) leased 5 years.

November 2004: Received its Air Operator's Certificate (AOC) from the Civil Aviation Authority of Singapore.

Singapore and Sri Lanka have signed an "open skies" agreement, where restrictions have been lifted on the countries' operations between the 2 countries.

Will fly initially in December 2004, from Singapore to Shanghai, Hong Kong, Taipei, Pattaya, Jakarta, Surabaya, & Manila.

1 +1 order A320-232 (2316, 9V-JSA), Boullioun (BOU) leased. 2 A320-232's (2322, 9V-VQX; 2292, 9V-VQZ), Jetstar (IMU) leased.

Ken Ryan, CEO.

May 2005: A320-232 (2457, 9V-JSG), (ILF) leased.

June 2005: A320-232's (2292; 2322) returned to JetStar (IMU). A320-232 (2453; 2457) wet-leased to AtlasJet (ABE).

July 2005: Qantas's (QAN) ambitions to establish a low-cost beachhead in Asia appear to be hanging in the balance after its JetStar Asia (JSA) joint venture confirmed it is in alliance talks with another Singapore-based Low-cost Carrier (LCC), Valuair (VLU). In the first major consolidation move in the Asia market, Ken Ryan, CEO, JetStar Asia (JSA), which is 49% owned by (QAN), said (QAN) and (VLU) "are exploring a variety of ways they can work together or cooperate with each other." The development reflects (JSA)'s frustrations at its inability to access rights to China and Indonesia and the heavy low-cost competition centered on Singapore, where three (LCC)'s are based including Singapore Airlines (SIA) subsidiary Tiger Airways (TGR), and a 4th operator, AirAsia (ASW), is active. (JSA) which launched last December, has withdrawn from Singapore - Pattaya and reduced its fleet requirements in 2005 from 8 to 4 A320's. Privately owned (VLU) launched in May 2004 also is facing considerable pressures in its home market. However, it gained limited rights to serve Chinese destinations and also operates to Hong Kong, Jakarta, Bangkok, & Perth.

Later, alliance talks with (VLU) broke down, raising further questions about its future in the intra-Asia market. Later still from off-again to on-again, when (QAN) offered an additional S$50 million into the merged airline. After (QAN) paid S$60 million/$36 million, both finally agree to merge into a new entity with (QAN) stake reduced to 44.5%, that will own and operate both airlines, managed by Geoff Dixon, Chairman and Ken Ryan, CEO.

While (JSA) suggests that the two brands will continue, analysts believe it will absorb (VLU) and their networks will be consolidated.
(JSA) will gain routes to Jakarta, Chengdu, and Xiamen, which are considered (VLU)'s most important assets.

Talks are continuing with AirAsia (ASW) about a possible tie-up that could see (ASW) buying into the enlarged (JSA). (ASW) offered to inject S$20 million into (VLU), and synergies exist for joint ground handling, and terminal access at destinations around Asia, as well as maintenance.

In August 2005, (JSA), Singapore - Kolkata.

August 2005: Singapore and India inked an agreement that allows airlines of both countries to expand services between Singapore and Kolkata, Bangalore and Hyderabad. Fifth freedom rights also were granted.

October 2005: Qantas (QAN) is looking to expand its Jetstar (JSA) to take over regional international holiday routes from both (QAN) and its holiday subsidiary Australian Airlines (AUS). The new Jetstar International would be two-class and eventually may fly to the USA and Europe.

Changi Airport handled 2.19 million passengers in September, a +8.5% increase over the same month in 2004, Singapore Airport Terminal Services said. It said the rise reflected the rapid growth of low cost carriers there, which experience a +10.1% increase in flights.

Jetstar Asia (JSA) inaugurated nonstop service from Singapore to Phuket. (JSA) operates 4 flights a week, on Tuesdays/Fridays/Saturdays/Sundays, using an A320.

November 2005: Jetstar Asia (JSA) will inaugurate service from Singapore to Phnom Penh and Siem Reap (Cambodia) in mid-December with 3 flights a week using its A320s.

A320-232 (2604, 9V-SJH), (ILF) leased.

December 2005: JetStar Asia (JSA) named Neil Thompson acting CEO following CEO Ken Ryan's decision to return to Australia from Singapore. Thompson was General Manager, Customer Relationship Marketing at Qantas (QAN).

(JSA) will launch five-times-weekly, Singapore - Bangalore service from Jan 23. Its merger partner, Valuair (VLU), will start flights from Singapore to Bali on January 27.

January 2006: Singapore completed its new Budget Terminal for low-cost carriers at Changi. The facility, which will open in March, is 25,000 sq m in size, or about a tenth as large as Terminal 1 at Changi. The name of the terminal was selected through a naming contest that drew 12,000 entries, according to the Civil Aviation Authority of Singapore.

Jetstar Asia (JSA) inaugurated service from Singapore to Bangalore. The airline now operates 5 flights a week, daily except Tuesdays/Fridays, with an A320.

February 2006: Qantas Airways (QAN) is considering acquiring a share of Indonesian budget carrier Adam Air (DHI) to strengthen its position in the high-growth Southeast Asia market. (DHI) CEO Gunawan Suherman confirmed that (QAN) CEO Geoff Dixon and CFO Peter Gregg were in Jakarta to discuss the acquisition of 20% - 30% of the operation. According to Gunawan, (QAN) is planning to establish Jakarta as a second Asian hub after Singapore. (DHI) began flying in December 2002 with 737s and currently operates 20 airplanes to 39 destinations, including Malaysia and Singapore. The privately owned Low-Cost Carrier (LCC) has flagged ambitions to triple its fleet over the next three years to 50 airplanes. (QAN) already owns 49% of Singapore-based (LCC) Jetstar Asia (JSA). Under Indonesian law, foreign carriers may buy up to 49% of domestic airlines.

Later, (QAN) executives had second thoughts about buying into (DHI) after one of (DHI)'s 737-300s was flown for 4 hours without any navigation and communications recently. According to the "Jakarta Post," the airplane lost the systems about 20 minutes after takeoff on a domestic flight and the pilot (FC) continued over the island of Java before landing on Sumba on an 1,800-m runway. The 737 was on a flight from Jakarta to Makassar on South Sulawesi. None of the 145 passengers was injured. (QAN) and (DHI) executives met 10 days ago to discuss a range of issues including equity and safety training. However, (QAN) said that no decision had been made about any acquisition. It was reported by Indonesian media that (QAN) may take up to 49% of the airline to establish a second hub for its Low-Cost Carrier (LCC) operations in Southeast Asia. Boeing (TBC) and Indonesian authorities are investigating the incident.

The sale of Thailand's Shin Corporation, which owns 50% of Thai AirAsia (THA), to an investment group led by Singapore's Temasek Holdings sent shockwaves through Kuala Lumpur-based AirAsia (ASW). (THA) was a joint venture between AirAsia (ASW) (49%) and Shin, the telecom giant founded by Thailand's controversial Prime Minister Thaksin Shinawatra, with 50%. The remaining 1% of the discount airline is owned by (THA) CEO Tasapon Bijleveld.

Temasek, the investment arm of the Singapore government, has a portfolio valued at S$103 billion/$63 billion and is the controlling shareholder of Singapore Airlines Group (SIA) with 57%. It also is a partner in Tiger Airways (TGR) with an 11% stake and Jetstar Asia (JSA) with 19%. It is acquiring Shin Corporation in two stages, having spent THB73.3 billion/$1.85 billion for a 49.6% share with plans to invest THB79 billion for the remainder, according to The Nation in Bangkok.

Its acquisition of Shin Corporation pushes the foreign ownership component in (THA) above the 49% level permitted by law. According to sources at (THA), the airline has several Thai candidates lined up to buy the 50% stake from Temasek, although the latter has not indicated it is interested in selling the holding.

Later, details stated Temasek Holdings, the controlling shareholder of (SIA) and a major investor in two Singapore-based Low-Cost Carriers (LCC)s, Tiger Airways (TGR) and Jetstar Asia (JSA), will retain a sizeable stake in (THA) under a new ownership structure announced recently to keep the carrier in compliance with Thai laws on foreign ownership. Temasek acquired Thai telecom giant Shin Corp, which owns 50% of (THA). The other major shareholder is AirAsia (ASW) with 49%. (THA) CEO, Tasapon Bijleveld holds 1%.

Under Thai law, foreign investors may not own more than 49% of an airline, an amount that was exceeded given that (ASW) is based in Malaysia and Temasek is based in Singapore.

Under the new shareholding structure, Shin's 50% stake is being sold for THB400 million/$10.2 million to a Thai company named Asia Aviation Company Ltd, which is owned 49% by Shin and 51% by Thai businessman Sittichai Veerathummnoon. (ASW)'s stake will remain at 49%.

Peter Gregg, Chairman, and (QAN) CFO. Alan Joyce Director, and head of Jetstar (IMU) and Australian Airlines (AUS).

April 2006: Tiger Airways (TGR) of Singapore offered to take over routes from archrival Jetstar Asia (JSA). Responding to press reports that Orangestar Investment Holdings, parent of Jetstar Asia (JSA) and Valuair (VLU), is seeking fresh funding of S$36 million/$22.3 million after having exhausted the S$60 million that was pumped in at the time of the merger last July, Tiger (TGR) CEO, Tony Davis said in a statement, "We are well placed to take over some of (JSA) - (VLU)'s regional routes if they want to give them up. With our new airplane deliveries, we will have the capacity to operate many more routes." He added that (TGR) "had a strong cash flow and the vast majority of our shareholders' initial investment remains unutilized." (TGR) took delivery of its sixth A320.

A320-232 (2642, VH-VQL), delivery.

May 2006: A320-232 (2766, VH-VQH), delivery.

June 2006: Competition regulators gave preliminary clearance to Qantas (QAN) to establish an interlinked low-cost carrier (LCC) network in Asia through its Jetstar (IMU)/(JSA) brand, despite opposition from rival (LCC) Tiger Airways (TGR). The Australian Competition and Consumer Commission (ACCC) provided interim authorization for (QAN) and its wholly owned Jetstar Asia (JSA) subsidiary to cooperate with its 44.5% Singapore venture Orangestar Holdings - - the holding company for the combined Jetstar Asia (JSA) and Valuair (VLU) - - on fares, schedules and routings. This means the group can offer a consistent product and link up services operating into, out of and within Asia.

(ACCC) said its initial determination was made on condition that the agreement between (QAN) and Orangestar does not extend to allocation of existing capacity, withdrawal of services on overlapping routes or entry onto routes to/from Australia. The authority has not made a final decision.

(QAN) proposes to bring together the operations of (JSA) and Orangestar in an attempt to reduce overheads further and enhance competitiveness. While Jetstar International (IMU) has proved a success story on domestic and transtasman routes, (JSA) has been struggling, with losses of -A$27.4 million in the December half-year.

The tie-up between the carriers will increase passenger feed and strengthen the position of the Jetstar (IMU)/(JSA) brand in the Asian market as it begins flights between Australia and Thailand, Vietnam, Bali, Japan and Hawaii in November in the initial phase of its international expansion.

It also renewed its outsourcing agreement for Navitaire's reservations and revenue management systems. The deal includes new code share booking and passenger processing capabilities.

September 2006: Qantas (QAN) has been given the green light by Australia's competition regulator to work closely with its offshore low-cost subsidiaries based in Singapore. The Australian Competition and Consumer Commission (ACCC) issued a ruling authorizing (QAN) to enter into a cooperation agreement with Orangestar Investment Holdings, the holding company for Jetstar Asia (JSA) and Valuair (VLU). The decision follows preliminary approval granted in May.

Both (JSA) and (VLU), which (JSA) took over last year, have been struggling to compete with Tiger Airways (TGR), which opposed the linkup, suggesting it would reduce competition. However, (ACCC) Chairman, Graeme Samuels said, "The (ACCC) is satisfied that the agreement is likely to result in a net benefit to the public."

(QAN) and Orangestar will be allowed to coordinate flying operations and activities, including network and scheduling decisions, sales and marketing initiatives, price and inventory decisions and the sharing of expertise. It is expected that cooperation will be extended when Jetstar International (IMU) is launched in November.

January 2007: Singapore Changi airport posted record traffic in 2006 with 35.03 million passengers, up +8%, and 1.9 million tonnes of cargo, up +4.2%.

February 2007: Qantas (QAN) scotched rumors that it is contemplating cutting its investment in Singapore-based Jetstar Asia Airways (JSA). (QAN) CFO, and (JSA), Chairman, Peter Gregg said in a statement that "(JSA) is, and will continue to be, an important part of the (QAN) Group's diversification strategy." Local press reports have expressed concerns over the airline's future, following a number of operational cancellations and claims regarding pilot (FC) shortages. (QAN)'s rejection of those rumors comes as speculation mounts that (JSA) competitor Tiger Airways (TGR) is looking at launching domestic operations in Australia, in conjunction with Perth-based regional Skywest Airlines (SKD). (TGR) CEO, Tony Davis joined the (SKD) board last year.

Just one day after reporting a thumping profit, (QAN) was brought back to earth, when (TGR) unveiled plans to launch Australian domestic services by year end, with five new A320s.

During the announcement, (TGR) President & CEO, Tony Davis took a cheeky swipe at (QAN), saying his airline is ready to "deliver Australians genuine low fares, competing in a market which has returned to a cozy duopoly and seen fares increase."

Australians actually enjoy some of the world's cheapest airfares, with transcontinental fares from A$189/$147 on (IMU) or A$219 on (QAN) with full service. But there is a twist. While (QAN) and Virgin Blue (VOZ) serve all major trunk routes, (IMU) connects secondary airports with major cities. (TGR) intends to bring its fares, which are similar to or lower than (IMU)'s, to major trunk routes.

Davis claimed that "Unlike others in this market, we won't be a low-cost carrier (LCC) selling high fares. We'll be low cost and very low fare." (TGR) will launch Singapore - Perth service next month, and has been flying to Darwin for some time. Davis outlined his carrier's plans to federal ministers last week, started the process to obtain an Australian Air Operator's Certificate (AOC) and has filed with Australia's Foreign Investment Review Board. Contrary to most countries, Australia allows 100% foreign-owned airlines to operate domestically if it is in the national interest.

The move by (TGR) has been expected, as (QAN) is the largest shareholder in Singapore-based (JSA), (TGR)'s biggest rival. (TGR)'s major stakeholder is Singapore Airlines (SIA). Centre for Asia Pacific Aviation, Executive Chairman, Peter Harbison said he "sees (TGR) more focused on a direct attack on the local market, rather than providing support to the Singapore flag carrier. But (SIA) would not weep over any adverse economic impact on one of its major rivals."

Davis is on the board of Perth-based, regional Skywest Airlines (SKD), but it is not clear what cooperation will evolve between the two airlines.

October 2007: Kuala Lumpur - Singapore service is set to see a major price war erupt after the Malaysian government decided to abandon its protection of the route and several others, well ahead of the originally scheduled January 2009 date. Malaysia Airlines (MAS) CEO, Idris Jala said, "Whilst we are all for fair competition, and we believe in the concept of open skies, we are disappointed that the Kuala Lumpur - Singapore route will be prematurely opened to limited flights." He added, "We needed time to put (MAS) strongly on the path of growth, as we are working on a number of major initiatives to ensure sustained profitability. We will now need to fast-track these plans."

The Centre for Asia Pacific Aviation said it expects traffic to treble in just three years, as AirAsia (ASW), Jetstar Asia (JSA), and (TGR) enter the route as early as December. The Singapore government is expected to rubber stamp Malaysia's change of heart on liberalization, which also includes routes between Singapore and Penang, Kuching and Kota Kinabalu.

December 2007: The Singapore Ministry of Transport announced that Tiger Airways (TGR) and Jetstar Asia Airways (JSA) each were awarded the right to operate up to four daily Singapore - Kuala Lumpur flights from February 1.

February 2008: AirAsia (ASW), Tiger Airways (TGR), and Jetstar Asia (JSA) launched service on the previously protected Singapore - Kuala Lumpur route, propelling the region's commercial aviation industry into a new era of liberalization. The Centre for Asia Pacific Aviation (CAPA) said the operations "signal a new direction in government regulation of air services." (CAPA) credited the Low Cist Carrier (LCC)s for instigating the change, noting that "government moves to liberalize aviation access in Asia have been catalyzed by the emerging (LCC) sector, as they seek new routes to grow their businesses." AirAsia (ASW) will operate the route twice-daily, and (TGR) and (JSA) daily, with expansion to come when unrestricted services are allowed in December.

The Civil Aviation Authority of Singapore will spend S$500 million upgrading Singapore Changi Airport (SIN)'s 27-year old, Terminal 1. Work will start in May, and be completed by 2011. The upgrade will reflect features of the newly opened Terminal 3.

The Civil Aviation Authority of Singapore (CAAS), which is responsible for Changi Airport (SIN), has awarded Thales (THL) a contract worth more than >S$300 million/$209 million to provide a customised Air Traffic Control (ATC) system.

September 2008: AirAsia (ASW) CEO, Tony Fernandes said the airline is "much closer to achieving our dreams of boosting the growth of Kuala Lumpur (KUL) as the low-cost hub in Asia" as (ASW) announced the addition of four additional daily, (KUL) - Singapore (SIN) flights beginning December 1. At that point, it will operate the route, six-times-daily, as its staged liberalization, which started in February, continues. Fernandes said that the current double-daily service has achieved a 90% LF load factor, and continuing his warning to competitors, he said AirAsia (ASW) is "more importantly preparing Malaysia as the global hub for low-cost travel in the region."

The Centre for Asia Pacific Aviation (CAPA) said the (KUL) - (SIN) route is expected to be one of the fastest-growing in the world next year, and that Low Cost Carrier (LCC)s from both sides will "rush to take advantage of market liberalization."

In a report, (CAPA) said opening of the route "is merely a curtain raiser for the opening of the ASEAN capital cities liberalization initiative from January, which promises to unleash the next round of route development and traffic growth in the region." Airlines from 10 member countries will be permitted to operate unlimited frequencies between capital cities within the grouping, as a "preliminary step" toward ASEAN "open skies" by 2015.

Tiger Airways (TGR) and Jetstar Asia (JSA) have announced their own plans to increase (KUL) - (SIN) service significantly.

October 2008: Jetstar Airways (IMU)'s new CEO, Bruce Buchanan, downplayed the impact of Tiger Airways (TGR) in the Australasian market (as Tiger Australia (TAU)), saying that his focus is on "bigger [low-cost] competitors with large fleets, that have a significant impact on the market. There is only one or two in the Asian region and I don't put (TGR)/(TAU) in that category."

Virgin Blue (VOZ) operates more than >50 airplanes and has local market presence, while Kuala Lumpur-based AirAsia (ASW) has 70 airplanes and has been frank about its ambitions.

(TAU) currently operates just five airplanes in Australia, but last year, (TGR) ordered 50 A320s for Asian operations. It has been coy on where they will be deployed, but short-term Australian plans indicate a fleet of eight airplanes. "We do take them seriously and we welcome competition. It's good for the economy and it's healthy for us - - keeps us nimble," Buchanan said.

Jetstar (IMU)'s fleet comprises 31 A320 family airplanes with 68 more deliveries planned through 2013. It now serves 20 Australian destinations and 29 internationally from Australia, and hubs in Singapore and Hanoi. Buchanan said it is "well placed to sustainably put more low fares into the marketplace." Passenger numbers in the year ended June 30 rose +32.3% year-over-year to 5.8 million, while (RPK)s traffic soared +47.5% to 6.41 billion, with load factor at 71% LF.

April 2009: Qantas (QAN) unveiled a streamlined ownership structure for Singapore-based Jetstar Asia (JSA) and Valuair (VLU) designed to provide a growth platform in line with its pan-Asian strategy. Under the structure, Qantas Group and Singapore-based Westbrook Investments acquired all shares in Orangestar Investment Holdings, the previous ownership holding structure, via a new holding company, Newstar Investment Holdings. Financial terms were not disclosed. Westbrook, wholly owned by Choo Teck Wong, will hold 51% of Newstar. Choo is a longtime partner of (QAN) and will be Newstar's Chairman. (JSA) CEO, Bruce Buchanan and Orangestar Director, Paul Edwards also will serve on the new board. Chong Phit Lian will remain CEO of both (JSA) and Valuair (VLU).

Buchanan said that "coordination of (JSA), (VLU) and Jetstar (IMU) operations will provide better opportunities for customers by aligning their product offerings, while ensuring the (IMU) business model is applied across each business." He cited the ability to offer cheaper (IMU) "Lite" fares on (JSA) as an example. (Qan) previously had held 45% of Orangestar, with Temasek, the Singapore government's investment vehicle, owning 19%. Local businessmen held the balance.

December 2009: The profitable Jetstar Airways (IMU) said it would add A320s to its Singapore-based operation, Jetstar Asia (JSA). This month, (JSA) begins its first Singapore - China flights to Sanya.

June 2010: A320-232 (2423, 9V-JSE), (ILF) leased, ex-(VH-JQW).

August 2010: Qantas Airways (QAN) has made key management changes at its low-cost arm Jetstar (IMU) to better position the airline for growth, particularly across the Asia-Pacific region. Bruce Buchanan moves from Chief Executive Officer of Jetstar (IMU) in Australia to Group CEO overseeing the family’s two other carriers — Jetstar Asia (JSA) in Singapore and Vietnam based Jetstar Pacific (PAH). The CEO of the Singapore operations, Chong Phit Lian, will be responsible for the group’s investments and businesses in Asia, including building Singapore as a long-haul flying hub. Buchanan, whose main new role
is to drive expansion into new markets, says the plan is to
launch a new venture within the next 12 to 24 months.

September 2010: Later in the year, Jetstar Asia (JSA) will bring its destinations in China to six with the addition of Guilin, the popular tourist city in the southern province of Guangxi. The other Chinese cities are Haikou, Hong Kong, Macao, Shantou, and Taipei. By the end of the year, (JSA) expects to have 11 A320s based in Singapore. It will also start flying to Auckland and Melbourne.

Lufthansa Systems announced Jetstar Asia (JSA) will migrate to its electronic Lido/eRouteManual electronic navigation charts for its fleet of 10 A320-232s in its first step for a paperless cockpit. (JSA) signed a contract to utilize the paper chart solution in 2007.
(JSA) will implement the electronic charts in stages while continuing to rely on paper charts until the change-over is fully complete.

November 2010: JetStar Asia (JSA) provides low-cost carrier (LCC) services from Singapore to Cambodia, Hong Kong; India; Indonesia; Macau; Myanmar; the Philippines; Taiwan; and Thailand.

Employees = 290.

(IATA) Code: 3K. (ICAO) Code: JSA.

Parent organization/shareholders: Newstar Investment (100%), which is owned by Choo Teck Wong's Westbrook Investments (51%) and Qantas (QAN) (49%).

Owns: ValuAir (VLU).

Alliances: Myanmar Airways International (BRM).

Main Base: Singapore Changi Airport (SIN).

International, scheduled destinations: Bangalore; Bangkok; Hong Kong; Kolkata; Manila; Phnom Penh; Phuket; Siem Reap; Taipei; & Yangon.

December 2010: Jetstar Airways (IMU)/(JSA) expects to add two new long-haul routes from its Singapore hub next year as it grows its fleet of A330s based at Changi Airport. (IMU)/(JSA) has now launched its first long-haul flights out of Singapore, with a service to Melbourne. (IMU)/(JSA) will begin operating on the Singapore - Auckland route from 17 March 2011.

(IMU)/(JSA) is operating its eighth A330 on the Singapore - Melbourne route, and expects three more A330s to join the fleet in Singapore next year.

The first will arrive by March before the commencement of the Auckland service, and another two will arrive in the second half of the year. These airplanes have not been allocated to routes yet.

Jetstar Australia and New Zealand's CEO, David Hall says the airline is studying new destinations from Singapore. "There are loads of opportunities out there, and we haven't decided on anything yet," he adds. Besides adding more A330s, (IMU) also expects its first 787s to arrive in mid-2012. Hall says (IMU) has not been notified of any change in the delivery schedule by Boeing, despite recent delays to the 787 program. (QAN) has 50 787s on order and plans to allocate half of these to (IMU). In July, it said it had brought forward the delivery slots of its first eight 787s, which will be operated by (IMU) for international flights to Asia and southern Europe.

January 2011: Jetstar/Jetstar Asia (IMU)/(JSA)’s pilots (FC) remain unhappy with the airline’s aggressive recruitment in Singapore. In August, pilots (FC) issued a symbolic “no confidence” vote in Jetstar (IMU)/(JSA)’s management for “threatening employment of all Australian pilots (FC).” The airlines, owned by Qantas (QAN), say its pilots (FC) based in Singapore can earn better take-home pay than their Australian counterparts and that pilots (FC) based anywhere in the company can apply to work from the Singapore-base.

Qantas Group’s low-cost carrier (LCC) Jetstar (IMU) is upbeat about the prospects of investing in Indonesia but has no firm plans yet.
“Indonesia’s growing economy and success of (LCC)s in both Indonesia and the region certainly make the Indonesian domestic market an attractive one,” says Jetstar Asia (JSA)’s CEO, Chong Phit Lian. “Our commitment and our interest in market opportunities in Indonesia has a long history, with our acquisition of Valuair (VLU) in 2005,” says Chong, referring to a Singapore (LCC), Jetstar (IMU) bought because of its traffic rights into Indonesia. “In terms of Indonesian investments, we are committed to our existing level of services and ongoing assessment of market opportunities. We are also looking at a number of opportunities in Asia,” she adds.

Chong was recently tasked with managing Jetstar (IMU)’s investments
in Asia and looking for new investments in the region. The Jetstar group also has Jetstar Pacific (PAH), a Vietnamese (LCC) and that country’s number two airline in size.

Jetstar (IMU) and its parent Qantas (QAN) have been eyeing Indonesia
as an investment opportunity for a number of years, but they have generally been quite wary because of concerns over corruption in Indonesia and that country’s poor safety record. The Qantas Group a few years ago was seriously looking at investing in Indonesian carrier Adam Air (DHI) but decided against it due to concerns over (DHI)’s safety practices. (DHI)r closed, and its air operator’s certificate (AOC) was revoked in 2008 following a spate of safety
incidents and a fatal crash.

This year, there will be more opportunities to invest in Indonesian carriers. The airlines there need to have enough capital to meet new rules that come into effect in January 2012, requiring all commercial carriers to have a minimum of 10 airplanes, of which five must be owned. This month, Mandala Airlines (MND) shuttered its operations and is now seeking new investors to revive its operation. Kartika Airlines (KTK) and Riau Airlines are also looking for new investors.

July 2011: Jetstar Asia (JSA) announced new daily, A330 Melbourne - Beijing service via its Singapore hub from November 24; Beijing will be (JSA)’s ninth mainland China destination.

Jetstar Asia (JSA) will add five A320s and two A330s to its Singapore (SIN) hub by year end, resulting in an additional 40 weekly flights. Among the extra services are flights to new destinations, including three-times-weekly, A320 (SIN) - Ningbo service from September 9 and four-times-weekly, A320 (SIN) - Hanoi service from December 15, as well as the new daily flight to Beijing announced earlier this month.

(JSA) will also launch additional flights to Taipei, Hong Kong, Kuala Lumpur, Ho Chi Minh City, and Jakarta.

By year end, Jetstar Asia (JSA) will have 17 A320s and four A330s based at (SIN), which represents almost +200% growth at the airport since 2009. At year end, Jetstar (IMU)'s network, including Australia, will feature more than >3,000 flights per week to more than >60 destinations across 17 countries. Its fleet will number 86 airplanes.

August 2011: JetStar Asia (JSA) will launch thrice-weekly, A320 Singapore (SIN) - Ningbo service on September 9 and four-times-weekly, A320 (SIN) - Hanoi service on December 15.

(JSA) is expected to set up an airline in Japan as the demand for cheaper travel sweeps across Asia. The new carrier will be a partnership between Jetstar Asia (jsa), Japan Airlines (JAL)/(JAS) and the Mitsubishi Corporation.

The yet-to-be named airline will be launched at the end of 2012 and will be based at Tokyo Narita. The most likely name will be "Jetstar Japan," or simply "JJ."

According to sources in Australia, Mitsubishi will own 33.4% and (JAL)/(JAS) and Jetstar (IMU) will hold 33.3% each.

Discussions surrounding a (LCC) partner for (JAL)/(JAS) date back to January 2010 when (JAL)/(JAS) entered into a government-supervised bankruptcy restructuring. The (LCC) was touted as part of the reconstructed (JAL)/(JAS).

However, in October last year, (JAL)/(JAS) Chairman, Kazuo Inamori appeared to pour cold water on a (LCC), telling media he had reservations about delving into (LCC) operations. "I think we should refrain from chasing after scale expansion," he said. "Look at the USA example, where many low-cost carriers (LCC)s that entered the market have since exited."

(QAN)/(IMU)/(JSA) has selected for the first time, A320 airplanes to launch its new premium airline to service routes to/from Australia and the Asian region. In addition, Jetstar (IMU)/(JSA) has selected the A320 to continue its growth in Australia and Asia. The commitment to order a minimum of 106 A320 Family airplanes includes 78 A320neo jets.

October 2011: A320-232 (4872, 9V-JSM), delivery, ex-(F-WWDQ).

January 2012: Jetstar Asia (JSA) starts flights to Guangzhou.

(JSA) isn’t just busy in Singapore. It also has new service operating between Sydney and Wellington, part of a trans-Tasman market now contested by another Virgin Australia (VOZ) joint venture (JV), this one with its part owner Air New Zealand (ANZ). In the meantime, (JSA) and its partner Japan Airlines (JAL)/(JAS) applied for their license to launch Jetstar Japan from Tokyo (NRT) and Osaka (KIX) at the end of this year. It says it’s talking to airports
in Sapporo, Fukuoka, and Okinawa, and intends to serve points in China and South Korea in 2013.

March 2012: A new interline agreement between India's Jet Airways (JPL) and low-cost carrier (LCC) Jetstar (IMU)/(JSA) is a significant development for the two carriers and their respective markets. Jet Airways (JPL) on a single ticket will be able to sell across Jetstar (IMU)'s network from Singapore, which predominantly includes points in Southeast and East Asia (where Jet Airways (JPL)'s network is thin) as well as Australia and New Zealand, where traffic flows to India may shift in the short/medium-term as Air India (AIN)/(IND) looks to commence direct flights and Virgin Australia (VOZ) works with new alliance partner Singapore Airlines (SIA).

The agreement further evolves Jetstar (IMU)/(JSA)'s hybrid model as Jet Airways (JPL) passengers, like those of select Oneworld (ONW) Alliance carriers, will receive checked luggage and, on long-haul flights, meals and comfort kits on Jetstar (IMU)/(JSA) flights as part of their ticket whereas other passengers have to pay separately. While this adds complexity and some are sceptical of (LCC)s moving away from a stripped-down model, blurring the lines and adding complexity is rational when yields and network enhancements outweigh the additional cost.

November 2012: Jetstar (IMU) inaugurated a new route from Jetstar Asia (JSA)’s Singapore (SIN) base to that of its recently launched sister company Jetstar Japan, Osaka Kansai (KIX), from where passengers can continue onto domestic flights to four destinations within Japan (including Okinawa, which only launched last month). 3x-weekly A330-operated departures are offered to begin with, although this number will increase to 4 in mid-December. (IMU) will face competition from Singapore Airlines (SIA)’s 11x-weekly on the route.

February 2013: The Qantas (QAN) Group posted a 1st-half net profit of +A$111 million/+$114.6 million, more than double the +A$42 million in the year-ago period. The Group’s 1st half ended December 31, 2012.

The results included an A$125 million payment from Boeing (TBC) as part of changes to (QAN)'s 787 orders announced in August 2012. (QAN)
(CEO), Alan Joyce said the Group was delivering against all its strategic goals. “During the 2013 first-half, we increased underlying profit by +10%, announced a global aviation partnership with Emirates (EAD), launched Jetstar Japan (JJP), reinforced our position in the Australian domestic market, reduced comparable unit costs by -3%, announced the early repayment of $650 million in debt, commenced a share buy-back and sold non-core assets,” Joyce said. “In total, the Group achieved A$172 million in transformation benefits in 1H13. The operating environment remains complex and volatile, but we are now beginning to realize the benefits of the tough decisions that we have made over the past 18 months.”

1st-half revenue was A$8.2 billion, up +2.4% compared to the year-ago period. All operating segments were profitable except Qantas International (QAN), which reported an underlying (EBIT) loss of -$91 million in the 1st half, a +65% improvement of a -A$171 million loss.

Jetstar (IMU) reported underlying (EBIT) of A$128 million, down from $147 million year-over-year, reflecting domestic market conditions and start-up investments in Jetstar Japan (JJP) and Jetstar Hong Kong (JHK). “Jetstar (IMU)’s revenues increased by +12%, as it positioned itself for a new phase of growth,” Joyce said.

“Jetstar Japan (JJP) commenced domestic operations in July and has made a strong start with >600,000 passengers carried in its 1st 6 months. Jetstar Japan launches Tokyo Narita to Matsuyama service on June 11. Singapore-based, Jetstar Asia (JSA) continued to grow, with an improvement in profitability, while the performance of Vietnam-based Jetstar Pacific (PAH) is also improving after an ownership restructure and fleet renewal program,” said Joyce.

He added, “Jetstar Hong Kong (JHK)’s application for regulatory approval is well underway, and though we do not take the outcome for granted, we believe there is a compelling case for a new low-cost carrier (LCC) in this market.”

Jetstar Hong Kong (JHK) has appointed Edward Lau as its (CEO), effective from February 18. Lau will join the airline from (TNT) (TNB), where he served for >a decade, holding senior positions across the company and most recently, Managing Director for Hong Kong. He has 35 years of experience in transport, logistics, freight and aviation, and previously worked for the Hay Group and Rosenbluth International.

Jetstar Hong Kong (JHK) plans to launch in mid-2013, subject to regulatory approval, and intends to grow to a fleet of 18 A320s by 2015.

Jetstar Asia's operation saw profits fall 80% last year due to higher fuel costs and more inyense competition. It earned just $3 million for the 12 months to June 2012, although it grew rapidly, with revenue up roughly +50%.

March 2013: Jetstar Asia (JSA) adds 6x-weekly services Singapore to Perth.

May 2013: The Jetstar (IMU) Group is preparing to increase its presence in the booming Indonesia market with additional services from its Singapore hub. The expansion follows several years of relatively flat capacity to Indonesia for Jetstar Asia (JSA), while its Low Cost Carrier (LCC) competitors have pursued rapid growth.

(JSA) faces challenges as it tries to catch up on several years of missed opportunities in the Indonesian market. The group may struggle to compete with larger players, most of which are also pursuing rapid capacity expansion. (JSA) lacks an Indonesian affiliate, making it difficult to sell in the local Indonesian market, which remains heavily dependent on travel agents.

But the opportunities in Indonesia are too humongous for the usually conservative (JSA) to pass up. It needs to make a push or risk being shut out entirely in one of the largest and fastest growing markets in Asia. Competition in the Indonesia to Singapore market will intensify in the 3rd quarter 2013 with Singapore Airlines (SIA) adding capacity while its regional subsidiary, SilkAir (SLK) and low-cost carrier (LCC) affiliate Tiger Airways (TGR) each launch services to 2 new Indonesian destinations. Garuda Indonesia (GIA), (TGR) affiliate Mandala Airlines (MND) and Jetstar Asia (JSA) are all planning to follow (SIA), SilkAir (SLK) and (TGR) in adding capacity in the dynamic Indonesia to Singapore market.

The surge in capacity is in part made possible by a newly expanded bilateral agreement between the 2 countries. Slot constraints, however, threaten to impede growth for some carriers operating in the market and make it difficult to use newly awarded traffic rights. For example, Indonesia AirAsia (AWR) has already been set back by slot constraints at Changi Airport in attempts to launch 3 new routes to Singapore.

August 2013: Jetstar Asia (JSA) has appointed Gareth Rogers as its Chief Financial Officer (CFO), effective August 19th. Gareth has held senior management positions in multinational companies such as (ITT) and The Zuellig Group over a 20-year career.

(JSA) has also named Javier Massot as Head Airport & Network Operations, with responsibility for passenger handling, ramp operations and the daily operations of the network. Previously, Javier served as Manager Operations Development for the Jetstar group based in Singapore. Prior to (JSA), he worked as the Senior VP Ground Operations at Spanair (SPP).

October 2013: The Singapore to China market has huge potential for low-cost carriers (LCC)s, which currently only account for 19% of capacity between the 2 countries. But the market has proven to be challenging for Jetstar Asia (JSA), which is cutting 2 more Singapore to China routes and reducing the (LCC) group’s capacity share to an insignificant 3% compared to 10% 2 years ago.

Expansion from Tigerair (TGR) and Scoot (SCT) has filled some of the void left by (JSA). But total (LCC) capacity and the (LCC) penetration rate in the Singapore to China market is on the decline, dropping to only 16% in January 2014.

Singapore’s overall (LCC) penetration is now 31% and is continuing to rise. The relatively low penetration in the Singapore to China market is surprising, particularly as the market enjoys "open skies." But the long-term potential is there for more (LCC) services.

November 2013: (ST) Aerospace and Jetstar Asia (JSA) have a 3-year line-maintenance contract covering (JSA)’s current and future Airbus A320s.

February 2014: Emirates (EAD) and Jetstar Airways (IMU)/Jetstar Asia (JSA) have launched a code share and frequent flyer agreement opening up destinations in Australasia and Asia. (EAD)’s code will now be placed on a number of routes operated by Jetstar Airways (IMU) in Australia and New Zealand, and by Jetstar Asia (JSA). Passengers will now have access to 27 new routes and six new destinations such as Bali in Indonesia, Byron Bay in Australia, Dunedin in New Zealand, and Siem Reap in Cambodia.

They include seven domestic routes in Australia, four in New Zealand, six new routes between Australian and New Zealand, and 10 international routes out of Singapore to Indonesia, Cambodia, Vietnam, Malaysia, Thailand, and Hong Kong.

Members of Emirates Skywards, the airline’s frequent flyer program, will also be able to earn miles for flights on Jetstar (IMU)-operated routes, which have the Emirates (EAD) code.

Emirates Airline (EAD) will start code sharing on selected Jetstar (IMU) and Jetstar Asia (JSA) services from April 6th. (EAD) will place its code on 18 routes operated by Jetstar (IMU) in Australia and 10 operated by Jetstar Asia (JSA). As a result, (EAD) will add six more cities to its network via the code share, while "Emirates Skywards" loyalty scheme members will be able to earn miles on Jetstar (IMU)/(JSA) services. “This agreement will see us bring our extensive Asia Pacific network consisting of some of the most popular leisure destinations, to the doorstep of (EAD) passengers across the globe,” said Jetstar Group Chief Commercial Officer, Lisa Brock.

(EAD) already has an extensive international alliance with Jetstar (IMU)/(JSA)’s parent airline Qantas Airways (QAN). (EAD) had indicated in December 2012 that a code share and interline arrangement with (IMU) and (JSA) was being looked at as part of that alliance.

June 2014: News Item A-1: Jetstar Asia (JSA) on June 26th extended its existing Singapore to Bangkok Suvarnabhumi (BKK) service to Fukuoka (FUK) in Japan. This new 3,720 km sector will operate daily utilizing (JSA)’s A320s and will face direct competition from Thai Airways (TII)’s daily service. This is (JSA)’s 1st foray into the Japanese market. Having launched operations in December 2004, it currently serves 16 destinations non-stop from its base at Singapore Changi Airport.

News Item A-2: Jetstar Asia (JSA) is moving all its Kuala Lumpur flight schedules to the new (KLIA2) terminal at Sepang, Malaysia from July. The new terminal offers direct rail links to Kuala Lumpur city center, as well as shuttle bus links to the existing (KLIA) terminals.

August 2015: "Jetstar Asia (JSA) Expands Singapore Schedules" by (ATW) Jeremy Torr, August 17, 2015.

Low cost carrier (LCC), Jetstar Asia (JSA) will extend its route network with new schedules to Palembang and Pekanbaru, Indonesia, and Da Nang, Vietnam.

(JSA) will start flights from late October to early November to the 3 new destinations, using Airbus A320 aircraft in a 180Y-seat configuration. All routes will see 3x-weekly services.

The Da Nang schedule will be Jetstar Asia (JSA)'s 2nd Vietnamese destination, following its opening of a route to Ho Chi-Minh City in early 2012, although its sister Jetstar subsidiary, Jetstar Pacific (PAH) serves 15 Vietnamese destinations.

(JSA)’s route expansion from Changi Airport follows a surge in budget carrier activity from Singapore’s airport, with AirAsia (ASW), Indonesia AirAsia (AWR), and Thai AirAsia (THA) all signing up for the new Terminal 4, and recent AirAsia (ASW) route permits on Padang, Sumatra services.

Following Singapore Airlines (SIA) (LCC) offshoot, Scoot (SCT)'s announcement that it is to launch Boeing 787 services to Melbourne in November, the Jetstar Group has also upgraded its Singapore to Melbourne schedule to newer, more efficient aircraft.

The newly introduced 5x-weekly, Singapore to Melbourne Tullamarine service sees (JSA) move from Airbus A330-200 operations, which it has been using since 2010, to new Boeing 787 airplanes. (JSA) (CEO) Bara Pasupathi said the new 787 service would mean a “substantial fuel saving and cost benefit to help (JSA) keep fares low.”

November 2015: News Item A-1: "Emirates, Boosted by Jetstar Asia, Will Become the Largest Foreign Full Service Airline in Singapore" by
(CAPA) Aviation Analysis, November 5, 2015.

Emirates (EAD) is poised to overtake Cathay Pacific (CAT) as the largest foreign full service airline in the Singapore market from early 2016 as it up-gauges 2x- of its 7x-daily Singapore flights to the A380. (EAD) will have almost 42,000 weekly seats in Singapore in March 2016, a +12% increase over its current capacity and a +29% increase compared to March 2014.

(EAD) has been a key contributor to growth in Singapore over the last 2 years during an otherwise very slow period for Changi Airport. The expansion would not have been possible without a new and fast growing partnership with Singapore-based, low cost carrier (LCC), (JSA).

(JSA) has enabled (EAD) to use Singapore as a regional hub for SE Asia. (EAD) already had hub status at Singapore with 3 5th freedom destinations along with 4x-daily non-stop flights from its main hub in Dubai.

* Emirates further expands in Singapore as another A380 is introduced

Emirates (EAD) is currently the 8th largest airline in Singapore and the 4th largest full service carrier after Singapore Airlines (SIA), (SIA) regional subsidiary, SilkAir (SLK) and Cathay Pacific (CAT). It is Singapore’s largest carrier from outside Asia Pacific by a wide margin as the next largest, Qatar Airways (QTA), has less than one third the capacity of (EAD) despite adding a 3rd daily flight to Singapore in June 2015.

(EAD) currently has 7x-daily flights from Singapore, including 4x- to Dubai and 1x- each to Brisbane, Melbourne, and Colombo. The Sri Lanka flight continues onto Dubai, giving (EAD) 5x-daily flights to its main hub, including the one-stop via Colombo, while Brisbane and Melbourne are tags on 2 of its 4 Dubai non-stops.

Cathay Pacific (CAT) has between 8 and 9 daily flights to Singapore, including 1 to Bangkok and between 7 and 8 to Hong Kong depending on the day of the week. (CAT) currently deploys 5 airplane types to Singapore with various configurations but on average has roughly 39,000 weekly seats at Changi. (Note: Cathay (CAT)’s actual capacity to Singapore varies by up to 2,000 seats depending on the time of year as (CAT) uses larger gauge airplanes during peak periods, but the overall average is approximately 39,000 seats.)

(EAD) currently has 37,478 weekly seats to Singapore. This is an exact figure as it currently uses 360-seat 777-300ER on 6 of its 7 daily Singapore flights and a 517-seat A380 on 1 of its 4 Dubai non-stop flights. (Note: (EAD) for operational reasons occasionally has to serve Singapore with a 777 in a different configuration.)

(EAD) has unveiled plans to upgauge its daily Dubai to Singapore to Melbourne flight to the 517-seat A380 from March 1, 2016. This will give (EAD) 41,874 weekly seats to Singapore, putting it ahead of Cathay (CAT).

* Emirates A380 further intensifies competition between Singapore and Melbourne

(EAD) has steadily expanded in the Singapore market over the last several years. The 1st A380 was introduced in December 2012, when (EAD) up-gauged what at the time was its only Dubai to Singapore turnaround flight.

The next wave of expansion for the Singapore market came in August 2014 as (EAD) added a 4x-daily non-stop flight (and a 2nd turnaround flight) using a 777-300ER. The additional flight resulted in 720 additional daily seats in the Singapore market, which equated to an expansion of +16%.

Over the last 15 months, (EAD) has maintained capacity in Singapore but has been considering for some time deploying a 2nd A380. As the 2nd A380 will be used on the Dubai to Singapore to Melbourne flight, it will result in +628 additional daily seats for the Singapore market, or +157 per sector, generating a +12% increase in total seat capacity in Singapore.

This consists of 314 more daily seats between Singapore and Dubai and +314 more seats between Singapore and Melbourne. Singapore Melbourne is a much larger and more competitive local market than Singapore to Dubai. The Singapore to Melbourne route already has had a spike in capacity driven by the November 1, 2015 launch of services by (SIA) medium/long haul (LCC) Scoot (SCT), which became the 5th carrier with non-stop flights in the Singapore to Melbourne market after (SIA), Qantas (QAN), Jetstar Airways (JSA), and (EAS).

(SIA) currently has 4x-daily flights in the Singapore to Melbourne market with a 5th frequency added during peak period. (QAN) and partner (EAD) each have 1x-daily, while (SCT) and (JSA) have 5x-weekly frequencies with (SCT) increasing to daily during peak periods. (EAD)’s decision to up-gauge its Singapore to Melbourne flight from the 777-300ER brings back the A380 to the Singapore to Melbourne market after (SIA) withdrew the A380 from one of its Melbourne flights in October 2014.

* Singapore is Emirates (EAD)’s 2nd largest destination after Bangkok

(EAD) already deploys the A380 on its only Dubai to Melbourne non-stop flight, which continues on to Auckland. (QAN) also operates the A380 on its daily, Melbourne to Dubai to London flight and 7x- of its 10x- weekly flights from Melbourne to Los Angeles. Auckland, Dubai, Los Angeles and soon again, Singapore are the only A380 destinations from Melbourne.

(EAD) currently has a total of 4x-daily from Melbourne, 3x- of which will be operated with the A380 from March 2015, leaving only Melbourne to Kuala Lumpur top Dubai with the 777-300ER. (EAD)’s total capacity to Melbourne will increase to about 26,000 weekly seats in March 2016, making it (EAD)'s 12th largest destination based on seat capacity.

Singapore Changi is currently (EAD)’s 2nd largest destination after Bangkok Suvarnabhumi.

(EAD) currently has 102 weekly frequencies at Changi (SIN), including the 98x-weekly or 7x-daily return passenger frequencies and 4x-weekly freighter frequencies. (EAD) operates its 777F on 2x-weekly flights on a Dubai World Central (DWC) to Singapore to Sydney to Singapore to Dubai World Central rotation.

The current 8x-daily to Bangkok give (EAD) a total of 112 weekly frequencies at Suvarnabhumi (BKK), including 4 (and from December 2015 5) with the A380, compared to the 7 for Singapore including 1 (and from March 2016 3) with the A380. Bangkok will retain its role as the largest destination in the Emirates (EAD) network.

(EAD) is expanding capacity in Bangkok at an even faster clip than Singapore as the additional Bangkok A380 flight, which is being introduced from December 1, 2015, will be operated with (EAD)'s new 615-seat 2 class A380. This will give (EAD) 4x-daily A380 flights on Dubai to Bangkok along with 2 daily, 777-300ER flights. (EAD) also operates Bangkok to Hong Kong with A380s and Bangkok to Sydney with 777-300ERs.

* Emirates (EAD) expands premium capacity in Singapore by another 21%

(EAD) has no intention of deploying the 615-seat A380 to Changi as Singapore has a much larger premium market than Bangkok or Kuala Lumpur, which will receive the 615-seat A380 from January 1, 2016.

(EAD) has kept a first class product on all seven of its Singapore flights, including Colombo. It currently offers 868F first class seats in the Singapore market, making it the 2nd largest first class carrier in Singapore by a wide margin. (SIA) obviously remains the market leader as it has a first class (F) cabin across its fleet of 19 A380s and 26 777-300ERs.

After (EAD) up-gauges Dubai to Singapore to Melbourne to the A380 it will have 1,036 weekly first class (F) seats in Singapore. Its weekly business (C) class capacity in Singapore will also increase from 4,592 seats to 5,544 seats. (EAD) will therefore have 6,580 weekly premium seats in Singapore in March 2016, an increase of +21% compared to currently.

(EAD)'s share of premium seat capacity in Singapore will increase to approximately 10%. Its share of total seat capacity in Singapore will increase to about +2.9%.

3 years ago, in November 2012, (EAD) had only about a 2.1% share of seat capacity in Singapore. The expansion by (EAD) has been crucial for Singapore as Changi has seen traffic growth slow significantly over the last 3 years. Changi passenger growth slowed to +5% in 2013, ending 3 consecutive years of double digit growth, and slowed again to <1% in both 2014 and (1H) 2015.

* Jetstar Asia (JSA) partnership has been driver in Emirates (EAD)’s Singapore expansion

A new partnership with Singapore’s second largest (LCC), (JSA), has helped facilitate the expansion at (EAD), providing regional feed, which (EAD) previously did not have at Changi. The partnership also has helped facilitate a turnaround over the last year at (JSA). (EAD) is now (JSA)’s largest single partner.

The 4th daily non-stop flight from Dubai to Singapore was particularly made possible by the (EAD) partnership as this flight was timed to arrive in the morning, resulting in significantly improved connection times to several key (JSA) destinations. The 4th flight was introduced on August 1, 2014, or just 4 months after (EAD) began code sharing with (JSA).

The code share with (JSA) initially included 10 destinations with three more added in October 2014 for a total of 13. (JSA)'s 9 other destinations are covered with an interline arrangement as bilateral restrictions preclude a code share on some routes.

Jetstar Asia (JSA) and Emirates (EAD) code share destinations:
Darwin, Bangkok, Phuket, Siem Reap, Phnom Penh, Ho Chi Minh, Penang,
Hong Kong, Jakarta, Denpasar, Kuala Lumpur, Medan, Yangon.

Of the 13 destinations currently covered in the code share six are offline destinations for Emirates to Darwin in Australia, Penang in Malaysia, Medan in Indonesia, Yangon in Myanmar, and Phnom Penh and Siem Reap in Cambodia.

Darwin particularly has been a popular connecting destination as Emirates (EAD) passengers previously were only able to access northern Australia by backtracking from other Australian destinations. Yangon, Phnom Penh and Siem Reap are also popular offline destinations for (EAD) but these are also served via Bangkok using full service regional carrier Bangkok Airways (PGB).

Bali in Indonesia was 1 of the largest (and probably the largest) Jetstar Asia (JSA) code share destination for (EAD) until July 2015, when (EAD) launched non-stop flights from Dubai to Bali. (EAD) obviously noticed it was carrying sufficient traffic to Bali via Singapore to justify a non-stop service.

While the launch of Bali non-stop flights has impacted (JSA) connection traffic, this is often a trade off of any successful partnership. (JSA) should be able to fill the void by carrying more (EAD) passengers to other destinations, including three new destinations it is launching by the end of 2015 (Da Nang in Vietnam and Palembang and Pekanbaru in Indonesia. These are all secondary destinations that are not currently served by (EAD)).

In deciding to launch its own flights to Bali, (EAD) also likely noticed the success rival Qatar Airways (QTA) was enjoying in the Bali market. (QTA) launched non-stop service from Doha to Bali in July 2014 and already added a 2nd daily flight on the route in July 2015.

* Qatar Airways (QTA) expands in Singapore but gap with Emirates (EAD) is still huge.

(QTA) had previously served Bali with a one-stop product via Singapore. (QTA) now serves Singapore with 3x-daily turnaround flights.

The 3rd flight was added on Jun 1, 2015. (QTA) currently operates 3 daily A350 flights to Singapore, giving it 11,886 weekly seats in the Singapore market (more than any other non-Asian carrier after (EAD)).

While (QTA) interlines with Jetstar Asia (JSA) and other airlines in Singapore, it relies almost entirely on the local Singapore market. Etihad (EHD) also relies entirely on the local Singapore market but has only 3,290 weekly seats in Singapore. (EHD) decoupled Singapore and Brisbane on June 1, 2015, giving (EAD) one less competitor in the Singapore to Brisbane market, and currently serves Singapore with 1 daily 787-9 flight from Abu Dhabi.

Once it introduces the additional A380 flight (EAD) will have 3 and a half times more seat capacity in Singapore than (QTA) and nearly 13x- more capacity than Etihad (EHD). But unlike its 2 Gulf rivals, (EAD) uses Singapore as a hub, offering code share connections with (JSA) and (QAN) as well as its own Singapore stopovers. A majority of (EAD)'s passengers on the Dubai to Singapore to Melbourne and Dubai to Singapore to Brisbane flights are heading to Australia.

(EAD) should be able to grow transit traffic in Singapore further as it up-gauges Dubai to Singapore to Melbourne to the A380 and continues to expand its partnership with Jetstar Asia (JSA). Inevitably it will also grow its share of the local Singapore market, intensifying competition with (SIA).

(EAD) is already the 2nd largest airline after (SIA) in the Singapore to Europe market, carrying approximately a 14% share of passengers (includes non-stop and one-stop traffic). It also has a small but growing share of the Singapore to North America market. Competition is already intense in both these markets, with (QTA) particularly making a push over the last year, but (EAD) has the scale and cost structure to continue gaining market share.

Singapore has quietly become (EAD)’s 2nd largest destination after Bangkok, which is a much larger local market. Nevertheless, Singapore is in many respects more a hub than a destination for (EAD), a position reinforced as (EAD) becomes the only A380 operator on the Singapore to Melbourne route and overtakes Cathay (CAT) as the largest foreign full service carrier in the Singapore market.

News Item A-2: "For Asia-Pacific (LCC)s, (MRO) is not Low Cost" by (ATW) Karen Walker, November 5, 2015.

Being a low-cost carrier (LCC) does not mean getting low-cost maintenance, a group of executives with Singapore-based (LCC)s agreed.

Speaking as panelists at the Aviation Week Network Maintenance Repair & Overhaul (MRO) Asia-Pacific conference in Singapore, executives from 3 airlines: (Jetstar Asia (JSA), Scoot (SCT), and Tigerair (TGR)) named their top priorities in what they look for in a (MRO) provider.

(JSA) Head of Engineering Ang Chee Keong, (SCT) Head of Engineering Desmond Chew, and (TGR) Managing Director & Chief Operations Officer (COO) Ho Yuen Sang listed strong safety culture, reliability and responsiveness, when things go wrong among their must-haves.

“Simplicity is important for a low cost carrier (LCC), it’s essential not to make things too complicated,” Keong said. “And we have a strong safety culture, so we look for (MRO) partners with similar culture. There’s no such thing as low-cost maintenance”

Chew also listed safety culture as a top priority. “Just because we are a low cost carrier (LCC) does not mean everything we do has to be low cost. Safety is first.”

The executives noted that (MRO) costs in Singapore were becoming more expensive, while it was not possible to raise ticket prices in line with those increased costs. Keong said (JSA) was looking at potential options among (MRO) providers in other parts of Asia with lower labor costs, but (SCT)’s Chew pointed out that the cost of flying an airplane to an overseas (MRO) base for maintenance could outweigh any savings. “We always factor in the fuel costs of flying a plane to an overseas station to see if it makes economic sense. There’s a lot of considerations when deciding whether to work locally or overseas,” Chew said.

(TGR)’s Sang said another consideration in (MRO) provider selection was whether or not to go with an Original Equipment Manufacturer (OEM). “This is a big issue facing the industry. A lot of people are being squeezed out because they don’t have the [new aircraft] data, so you have no choice but to go to the (OEM). Third parties just don’t have the information, capabilities and data.”

Sang added that it was critical that an (MRO) provider understood the impact of delays in an airline’s schedule when things go wrong. “Some (MRO)s don’t understand that they have to support our network because if something bad happens, that delays an aircraft by a day, that affects four flights and maybe 1,000 people and that is not a one dollar impact. That goes to the (CEO),” Sang said.

A good (MRO) provider, Sang said, is a partner that “rises to the occasion” when there is trouble.

December 2015: News Item A-1: Finnair (FIN) and Jetstar Asia (JSA) will code share on all flights through Singapore’s Changi Airport. From December 15, 2015, (FIN) customers will be able to travel on (JSA) services out of its Singapore hub.

News Item A-2: Jetstar Asia (JSA) has launched 3x-weekly, Da Nang to Singapore A320 service.

News Item A-3: Singapore’s Changi Airport will increase its international low-cost carrier (LCC) flights with the introduction of Jetstar Asia (JSA) services to Indonesia and Tigerair (TGR) services to India from early December.

(JSA) has introduced a new 3x-weekly schedule to Indonesia’s Sumatra (PLM) from Changi. This will be the only (LCC) service flying direct between the 2 cities. The schedule will use Airbus A320 aircraft, and adds to (JSA)’s recent introduction of a Changi to Pekanbaru schedule.

The other Singapore-based (LCC) (Singapore Airlines (SIA) subsidiary, Tigerair (TGR)) has concurrently introduced a new Changi to North India service flying to Lucknow (LKO). The 3x-weekly service will also use A320 aircraft, and will be (TGR)’s 6th Indian destination.

Changi has seen a significant increase in its (LCC) traffic in recent months, which is “boosted by more passengers opting to travel by (LCC)s following a period of depressed demand,” according to the airport.

In September, Changi reported its highest ever passenger figures achieved in a single quarter at 14.3 million passengers.

News Item A-4: Global Explorer, the round-the-world fare offered by Oneworld (ONW) Alliance member airlines and selected partners outside the global alliance, has been added to the networks of Jetstar Asia (JSA), Jetstar Japan (JJP), and Jetstar Pacific (PAH). Jetstar’s Australian airline (IMU) already participates in the fare. The addition of these 3 carriers’ routes, effective December 1, adds >15 new destinations, 2 key Asian hubs (in Ho Chi Minh City and Singapore) and dozens more routes on board "Global Explorer."

This means Global Explorer now features some 230 destinations across Asia (and around 1,150 worldwide, in >150 countries).

January 2016: "SE Asian Low Cost Carriers (LCC)s Add Thousands of Seats for Chinese New Year" by (ATW) Jeremy Torr, January 13, 2016.

SE Asian low-cost carriers (LCCs) are introducing many new schedules to handle thousands of extra travelers during the upcoming Chinese New Year peak travel period, slated for February 8 to 9.

A spokesperson for Jetstar Asia (JSA) said (JSA) would add 29 extra schedules from its base in Singapore over the holiday period, on destinations including Kuala Lumpur, Penang, Hong Kong, Shantou, Haikou, and Hangzhou. This will add >5,000 seats to its existing roster.

Singapore’s Tigerair (TGR) will also add +14 extra flights with >2,500 seats to 5 key Chinese New Year destinations at Ipoh, Kuala Lumpur, Penang, Guilin, and Ningbo during the 2nd week of February. Tigerair Taiwan (TTW) is to launch 2 new routes for the Lunar New Year with Taoyuan to Fukuoka and Taoyuan to Nagoya starting operations late January.

Vietnamese (LCC) Vietjet (VJT) is adding +800 extra flights to its normal schedules over the Tet (Vietnamese Lunar New Year) holiday between January 20 and February 20. (VJT) estimates this will see some +150,000 tickets added to its normal sales schedule.

(VJT) will also introduce 3 new domestic routes at the end of January. These are a 4x-weekly, Pleiku to Hai Phong service, a 3x-weekly, Pleiku to Vinh flight and a daily, Ho Chi Minh City to Tuy Hoa service, all to coincide with the holiday season.

A spokesperson for Singapore’s Changi Airport said the period would normally push Singapore passenger traffic up by +5% in the month that sees Chinese New Year travel.

April 2016: "Jin Air Signs Interline Deal with the Jetstar Group" by
(ATW) Jeremy Torr, April 15, 2016.

Low-cost carrier (LCC) Jin Air (JIN) has signed a code share agreement with the Australian-based Jetstar (IMU) Group to offer combined route bookings across both carrier’s networks.

The two (LCC)s will offer what they call “seamless travel packages” across both networks that include Jin Air (JIN)’s existing Korea-based network and the services of Jetstar Airways (IMU), Jetstar Asia (JSA), Jetstar Japan (JJP), and Jetstar Pacific (PAH).

Both carriers are offshoots of major full-fare carriers Jin Air (JIN) out of Korean Air (KAL), and Jetstar (IMU) out of Australian flag carrier, Qantas (QAN).

This will be the 1st interline agreement that (JIN) has entered into with any other carrier, and will allow Korean passengers significantly easier access into the SE Asian destination market. (JIN) has been expanding its route offerings across the Asia-Pacific region including to Guam, Hawaii, Okinawa, and Saipan. “By acknowledging (JIN)’s potential, the Jetstar Group will be able to bring in more Korean customers to its airlines,” the company said.

Both carriers have begun work on combining booking and systems interlocks, and aim to launch the full code share program in (3Q) 2016. Jin Air (JIN) said that although this is the 1st code share agreement it has signed, it expects to introduce more in coming years. “Following this collaboration, (JIN) will continue to explore further interline cooperation with other airlines,” it said.

June 2016: "Fiji Airways and Jetstar Group Sign Interline Deal" by
(ATW) Jeremy Torr, June 2, 2016.

Fiji flag carrier, Fiji Airways (APC) and Asian low-cost carrier (LCC) group Jetstar (IMU) have signed an interline agreement covering 21 Asian destinations out of Singapore's Changi Airport from (APC)’s Nadi International Airport, and to further Jetstar (IMU) connecting destinations in the South Pacific.

The deal covers Asian-based subsidiaries Jetstar Airways (IMU), Jetstar Asia (JSA), Jetstar Japan (JJP), and Jetstar Pacific (PAH). All the group’s (LCC) carriers will offers connections into Fiji Airways (APC)’s recently launched schedule on Singapore to Nadi.
Initial interline links will cover Thailand, Malaysia, Indonesia, Japan, China, Hong Kong, Taiwan, Vietnam, The Philippines, Cambodia, and Myanmar.

Fiji Airways (APC) (CEO) Andre Viljoen said the agreement would offer “seamless” connecting travel from 21 cities out of Singapore in the 1st instance, but could in future be extended to include a total of 73 destinations by including those served by Australian affiliate Jetstar Airways (IMU).

The move bolsters Jetstar Group's existing interline portfolio of 46 partners that includes Air France (AFA) - (KLM), British Airways (BAB), China Eastern Airlines (CEA), and Qantas (QAN). This comes on the heels of the recently announced Value Alliance (VA), a collaborative marketing group of 8 Asian (LCC)s.

The (VA) group, promises increased marketing and booking options for travelers across 8 Asian (LCC)s from Korea and Japan to the Philippines (but does not include Jetstar (IMU)).

Fiji Airways (APC) operates a 15-aircraft fleet including Airbus A330s, Boeing 737s, ATR 72 and ATR 42 turboprops and DHC-6 Twin Otters. It serves 48 destinations in 12 countries across the Pacific islands, Oceania, Australasia, the USA, and Hong Kong.

November 2017: Jetstar Asia (JSA) began services from Singapore (SIN) to Okinawa (OKA) on November 17. Flights on the 3,742 km sector will operate 3x-weekly on (JSA)’s A320s. There is currently no direct competition on the route.

(JSA) will also fly to Osaka Kansai in Japan during Winter 2017/2018, operating to the latter airport from Taipei Taoyuan and Manila.

Fleet:
(definitions)

Click below for photos:
JSA-A320-232-2010-07
JSA-A3209NEO-2011-08

December 2017:

3 787-8 DREAMLINER (GEnx) (QAN) LSD. 21C, 314Y.

4 A320-232 (V2527-A5) (2316, /04 9V-JSA#; 2356, 9V-JSB#; 2604, /05 9V-JSH, 2006-10; 2642, VH-VQL, 2006-04; 2766, VH-VQH, 2006-05; 4351; 4443, /10 9V-JSI; 4515, /10 9V-JSJ; 4772, /11 9V-JSK; 4786, /11 9V-JSL; 4872, /11 9V-JSM; 4914, /11 9V-JSN; 5305, /12 9V-JSO; 5323, /12 9V-JSP; 5390, /12 9V-JSQ; 5433 /12 9V-JSR; 5472, /13 9V-JSS**; 5482, /13 9V-JST), ALL (CGP) LSD, EXCEPT *(SIL) LSD, #(BOU) LSD. 2604; 2642; 2766; 4351; RTND. **WITH WINGLETS. 180Y.

1 A320-232 (V2527-A5) (2453, /05 9V-JSF, (ILF) LSD 2010-02; 2457, /05 9V-JSG, (AWW) LSD 2009-12), 2457; RTND. 177Y.

0 A320-232 (V2527-A5) (739, VP-BVA, NTU; 743, VP-BVB, NTU; 2292, VH-VQZ, 2004-11; 2322, VH-VQX, 2004-11), (IMU) LSD. 2292; & 2322; RTND (IMU) 2005-06. 177Y.

6 A320-232 (V2527-A5) (2395, 9V-SJC, 2005-03; 2401, /05 9V-SJD, 2005-03; 2423, /05 9V-JSE, 2010-06; 2453, /05 9V-JSF; 2457, /05 9V-JSG; 2604, /05 9V-JSH), 2423; 2453; 2457; NTU, WENT TO (ABE). (ILF) 5 YR LSD.

4 A330-203, (QAN) WET-LSD. 38C, 165Y.

Management:
(definitions)

Click below for photos:
JSA-CEO
JSA-COO

DENNIS CHOO, CHAIRMAN.

BARA PASUPATHI, CHIEF EXECUTIVE OFFICER (CEO).

GARETH ROGERS, CHIEF FINANCIAL OFFICER (2013-08).
Gareth has held senior management positions in multinational companies such as (ITT) and The Zuellig Group over a 20-year career.

ANG CHEE KEONG, HEAD ENGINEERING.

JAVIER MASSOT, HEAD AIRPORT & NETWORK OPERATIONS, EX-(SPP)/(IMU) (2013-09).
Javier served as Manager Operations Development for the Jetstar group based in Singapore. Prior to (JSA), he worked as the Senior VP Ground Operations at Spanair (SPP).

 
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