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NKA-2013-08 - UPDATE-A
NKA-2013-08 - UPDATE-B
NKA-2013-08 - UPDATE-C
NKA-2013-08 - UPDATE-C
NKA-2013-08 - UPDATE-D
NKA-2013-08 - UPDATE-E
NKA-2013-08 - UPDATE-F
NKA-2013-08 - UPDATE-G
NKA-2013-11 - TO HUA HIN AD
NKA-2013-11 - TO YANGON AD
NKA-2014-07-TO KHON KAEN-A
NKA-2014-07-TO KHON KAEN-B
NKA-2014-07-TO KHON KAEN-C
NKA-2014-12 HI SPEED WI FI
NKA-2015-07 - Top 10 LCC.jpg
NKA-2015-12 - Bangkok to Hanoi.jpg
NKA-CABIN ATTENDANTS - 2013-08-A
NKA-CABIN ATTENDANTS - 2013-08-B
NKA-CALENDAR GIRLS 2013
NKA-ROUTE MAP - 2013-08
NKA-VISIT CHIANG MAI
Established in 2003 and started operations in 2004. Formerly known as Sky Asia. Domestic, scheduled, passenger, jet airplane services.
183 Rajanakam Building
17th Floor, South Sathorn Rd
Yannawa, Sathorn, Bangkok 10120, Thailand
THAILAND (KINGDOM OF THAILAND) COVERS AN AREA OF 513,115 SQ KM, ITS POPULATION IS 59 MILLION, ITS CAPITAL CITY IS BANGKOK, AND ITS OFFICIAL LANGUAGE IS THAI.
July 2004: Starts operations as Sky Asia (NKA) linking Bangkok with Chiang Mai, Hat Yai, Kon Kaen, Phuket, Udon Thani, and Phitsanulok with 2 737-400's. Plans to operate 20 domestic sectors/day.
1st flight Bangkok - Udon Thani.
2 737-4D7's (CFM56-3) (1899-24830, HS-TDA; 1922-24831, HS-TDB), Thai Airways (TII) wet-leased.
October 2004: Bangkok - Phuket, Phitsanulok.
3rd 737-4D7 (HS-TDE), (TII) wet-leased.
October 2005: Chiang Mai to Udon Thani.
1 737-400 & 1 ATR 72, Thai Airways International (TII) leased.
January 2006: Thai Airways International (TII) re-brands "Sky Asia" to Nok Airlines (NKA).
Thai low-fare airline, Nok Air (NKA) is eyeing an Initial Public Offering (IPO) by mid-2007 to help fund fleet renewal and expansion. "Currently, we are looking at 737NGs and the A320 family," (CEO) Patee Sarasin said in Singapore. He noted, however, that owing to the unfavorable exchange rate of the Thai baht, the carrier will stay with 737-400s for the time being. (NKA) will add a 4th 737-400 by February 1 and plans to add +3 more airplanes this year, supporting the addition of 3 new cities in Thailand that will boost its network to 8. "It will depend a lot on our future situation on the domestic market when we are able to open international services to India as well to Macau and Hanoi," Sarasin said. He also revealed that he expects Thai Airways (TII), which holds 39% of (NKA), to transfer more domestic services to the carrier because of strong local competition. "We want to dominate Thailand," he stated. (NKA) transported 2.1 million passengers in 2005 and expects to carry 3.5 million this year.
Thai Airways International (TII) will reduce the number of flights it operates from Bangkok to Trang from 7x- to 2x-weekly and assign its low cost carrier (LCC) Nok Air (NKA) to operate the route instead. Nok Air (NKA) will increase its number of flights on the route from 7 to 9x-weekly while Thai (TII) would continue to operate a flight on Fridays & Sundays.
737-4D7 (26611, HS-TDD), (TII) wet-leased 2006-01.
February 2006: Nok Air (NKA) will launch a daily Bangkok - Trang service from February 1 using 737-400s. Nok Air (NKA) signed a code share deal with Thai Airways International (TII) that will increase its 4x-daily Bangkok - Chiang Mai service to 14x-daily flights.
April 2006: Nok Air (NKA) will launch 9x-weekly, Chiang Mai - Mae Hong Son service from May 1, 2x-weekly Bangkok - Loei flights from May 5, and 2x-weekly, Udon Thani - Loei service, also from May 5. All flights are aboard 66-seat ATRs.
737-4D7 (26611, HS-TDD), promotes "Muang Thai Life Assurance" - see photo.
June 2006: Nok Air (NKA) announced plans to inaugurate its 1st international route in October, when it starts service from Bangkok to Bangalore (India). The airline is considering Macau as its 2nd destination which would be started next year.
Nok Air (NKA), which operates 4 jets, all 737-400s, is planning to add +2 more jets before the end of the year and wants to add 4 airplanes next year. The airline is in talks with leasing companies about A320s or 737-400s.
September 2006: Nok Air (NKA) of Thailand will cancel 30 flights on September 28 to avoid the expected chaos surrounding the opening of Bangkok's new Suvarnabhumi Airport.
Bangkok's new Suvarnabhumi Airport failed critical luggage handling tests Thursday, flagging problems for the scheduled opening on September 28.
22 airlines participated in tests involving all 460 check-in counters handling 4,000 bags. Breakdowns related to integration of "passenger" data with the airport authority, resulting in problems with the luggage system, while some carriers did not give the authority relevant information.
In addition, it became apparent that some staff had not been trained on the airport's systems, which are state-of-the-art compared to the old Don Muang Airport. Jaturongkapol Sodmanee, Suvarnabhumi's Deputy Director Information Technology (IT), told the "Bangkok Post" that some of the problems "resulted from participating airlines."
The Airport Authority of Thailand will repeat the tests in the coming weeks. Critics have voiced concerns about the airport's large size and lack of accessible public transport, with passengers required to board a shuttle bus to get to the taxi and bus terminal several km away.
December 2006: Air France (AFA) Industries will perform engineering, airframe maintenance, component and engine support on a power-by-the-hour basis on Nok Air (NKA)'s 737-400s.
January 2007: Airports of Thailand approved the use of Don Muang Airport (DMK) for domestic flights with no international connections beginning in March, according to press reports. Don Muang was to have been closed to commercial traffic in September, when the new Suvarnabhumi Airport opened for business. The "Bangkok Post" said reopening (DMK), which now handles only charter flights, would give airport officials "flexibility" to solve problems at the new facility.
February 2007: The Thai Prime Minister, Surayud Chulamont ordered Bangkok's Don Muang International Airport reopened to both international and domestic flights in order to prevent overcrowding at the new Suvarnabhumi International.
He cited increasing traffic at Suvarnabhumi and the need to block some gates to repair cracked airfield pavement. Transport Minister, Theera Haocharoen said decisions about which airlines will move back to Don Muang should be made within 2 weeks. The airport should be ready for service by April 1.
Thai Airways (TII), Orient Air (OTH), Bangkok Airways (PGB), Thai AirAsia (THA), One-Two-Go (OTH), and Nok Air (NKA) have said they will operate from Don Muang, which can handle 37 million passengers per year. Thai AirAsia (THA) said it will move its entire 80x-daily schedule back to the old facility.
The airports are on opposite sides of Bangkok, 30 km apart, with no direct scheduled public transportation between them. Thai Airways (TII) has said it will operate a shuttle service, when traffic resumes at Don Muang. Hotels and merchants near Don Muang have joined Low Cost Carriers (LCC)s serving the Thai market in pressing for the reopening. It was closed to scheduled traffic when Suvarnabhumi opened in September.
Airports of Thailand executives said that using Don Muang for short-haul traffic will postpone the need to build +2 more runways and a low-cost terminal at Suvarnabhumi.
March 2007: Nok Air (NKA) confirmed its relocation from Bangkok Suvarnabhumi back to Don Muang (DMK), effective March 25. It will have 8 check-in counters and 3 ticketing counters at (DMK).
Thai Airways (TII), Nok Air (NKA), One-Two-Go Airlines and Orient Thai Airlines (OTH) will resume domestic operations at Bangkok's old Don Muang Airport on March 25. Thai (TII) moved 29 truckloads of passenger and ground handling equipment back to Don Muang from the new Suvarnabhumi International, where a few gates at a time are being taken out of service to facilitate airfield pavement repairs. Don Muang was closed to scheduled commercial traffic when Suvarnabhumi opened September 28, but the Thai government last month decided to permit some operations at the old facility to take the pressure off the new airport. Several commissions are studying soil and pavement conditions at Suvarnabhumi and will make recommendations to correct underlying problems.
April 2007: Nok Air (NKA) announced a code share and branding partnership with regional carrier (SGA) Airlines under which Nok (NKA) passengers will have access to (SGA)'s Cessna 208B Grand Caravan flights from Chiang Mai to Chiang Rai, Pai and Phrae, and from Bangkok to Hua Hin. (SGA) airplanes will be repainted in Nok (NKA) colors.
Nok Air has 130 employees.
Mobiqa and Nok Air (NKA) are partnering to make tickets available for download on customers' mobile phones via a Short Message Service (SMS) containing a barcode that can be scanned at check-in.
Nok Air (NKA) launched 2x-daily Bangkok - Krabi service aboard a 737-400.
November 2007: Nok Air (NKA) launched a 2x-daily, Bangkok Suvarnabhumi - Hanoi service using 737-800s.
March 2009: Thai Airways (TII) may transfer some loss-making domestic routes to Nok Air (NKA), of which it owns 39%.
December 2009: Thai Airways (TII) will pass operation of routes to Phitsanulok, Ubol Ratchathani and Mae Hong Son to Nok Airways (NKA), in which Thai (TII) is the largest shareholder. The change takes effect March 1. (TII) said passengers "will continue to receive the same standard of services" on Nok (NKA) flights. It said it lost an average of -THB211.1 million/-$6.3 million per year over the past five years operating to the three cities.
2 ATR 72-201s (164, HS-TRA; 167, HS-TRB), transferred from Thai Airways (TII).
January 2010: Acquires 2 Saab 340Bs (HS-GBA; HS-GBB - - SEE PHOTO - - "NKA SAAB 340B 2010-01"), ex-Regional Express, Australia, ex-(VH-XRX; & VH-JRX) for Nok "mini" operations.
August 2010: Thailand's Krung Thai Bank may sell its 10% stake in low-cost carrier Nok Air (NKA) as part of plans to divest its non-core businesses. Thai Airways International (TII), which owns 39% of (NKA), says it is prepared to take over the bank's stakeholding. No final decision has been made, says bank President, Apisak Tantivorawong, who adds that while (NKA) has never paid a dividend, things are picking up. Nok Air (NKA) reportedly posted a profit of +445 million baht for the first half of 2010 and expects full-year earnings to hit 700 million baht.
September 2010: Nok Air (NKA) plans to double its fleet in the coming months and use the airplanes primarily to increase frequency on existing routes. (NKA) will lease 4 737-400s by year-end, as well as 4 ATR 72-200s early next year, said (NKA) (CEO), Patee Sarasin. (NKA) plans to start leasing 737-800s next year, and begin phasing out the 737-400s as the airplanes come off lease, says Sarasin. He declined to say who the 737-800s and additional 737-400s and ATRs will be leased from, as negotiations were ongoing. (NKA) presently has a fleet of 6 737-400s and 2 ATR 72-200s. 4 of the 737-400s and its 2 ATR 72-200s are leased from its 39% shareholder Thai Airways (TII). The other 2 737-400s are leased from (GE) Commercial Aviation Services (GEF).
(NKA) only serves domestic routes and plans to use the additional airplanes to increase frequency on existing routes, says Sarasin.
(NKA) had a fleet of 10 737-400s in 2007, but it incurred losses that year and in 2008 due to high fuel prices, so it down-sized and withdrew from international routes, says Sarasin. (NHA) was operating from Bangkok to Hanoi in Vietnam and Bengaluru in southern India.
Sarasin says the airline plans to re-enter the international market “within 1 or 2 years,” but 1st priority is increasing frequency on domestic routes. By having more frequency, (NKA) can offer consumers more convenient flight times and as a consequence, differentiate itself from its competitors, says Sarasin. If (NKA) re-enters the international market, it could find itself competing against Thai (TII) - Tiger Airways (TGR), a new joint venture (JV), low-cost carrier (LCC) that Thai Airways (TII) and Singapore’s Tiger Airways (TGR) plan to start operating in March with a fleet of A320s. (TII) has said publicly that (TII) - (TGR) will primarily be an international operator, although it might also serve some key domestic routes.
October 2010: Nok Air (NKA) may make an initial public offering (IPO) of its shares as early as next year to support its international expansion. (NKA) plans to launch international services in 2012 or 2013, and a year before that it will look to raise
capital via an (IPO), said (CEO), Patee Sarasin. “If you want to go international, you can’t without (IPO)ing because you need to have deep pockets and need to sustain that initial investment,” says Patee.
(NKA) had been operating services to India and Vietnam, but withdrew from the international market in 2007 to 2008 after incurring losses that (NKA)'s shareholders were unwilling to sustain. (NKA) has since focused solely on domestic routes, and Patee said (NKA) is now profitable. Today it has 6 737-400s and 2 ATR 72-200s. In the more immediate term, it wants to increase frequency on its domestic routes and launch new services on smaller routes with ATR 72-200s, said Patee. (NKA) will put a 7th 737-400 (24707, N707AN), leased from (AWAS) (AWW), into operation on October 18, he said. It has signed leases on another 737-400 from (AWW) and 2 737-400s from (GE) Commercial Aviation Services (GEF), said Patee. 1 will be delivered in November, 1 in December and 1 in December or January. (NKA) is also looking for ATR 72-200s to lease.
(AWAS) (AWW) delivered one 737-4Q8 (24707, N707AN) to Nok Air (NKA) for operation on domestic routes in Thailand.
December 2010: Employees = 542.
January 2011: AerCap Holdings (DEA) said it signed for 737-4MO (29204, HS-DDQ) and 737-4YO (26081, HS-DDO) for lease to Nok Air (NKA).
September 2011: Nok Air (NKA) is a low-cost carrier (LCC) jet airplane subsidiary of Thai Airways (TII) (owns 39%) linking Bangkok with destinations thoughout Thailand, including Chiang Mai, Hat Yai, Khin Kaen, Krabi, Phuket, Pitsanulok, and Udon Thani. Connections are offered via a code share agreement with (SGA) Airlines, operating out of Chiang Mai using the "Nok Mini" brand. "Nok" in Thai means "bird."
Employees = 553.
(IATA) Code: DD. (ICAO) Code: NOK - (Callsign - NOK AIR).
Parent organization/shareholders: Thai Airways International (TII) (39%); Dhipaya Insurance (10%); Government Pension Fund (10%); Krung Thai Bank (10%); Crown Property Bureau (6%); ING Funds (5%); King Power (5%); Patee Sarasin (5%); Siam Commercial Bank Securities (5%); & Supapong Asvinvichit (5%).
Alliances: SGA Airlines; & Thai Airways International (TII).
Main Base: Bangkok Don Muang International Airport (DMK).
Domestic, scheduled destinations: Bangkok; Chiang Mai; Hat Yai; Khon Kaen; Krabi; Phuket; Pitsanulok; & Udon Thani.
See video "NKA - ROMANTIC VISIT TO PHUKET" - -
October 2011: Thai Airways International (TII) acquired an additional +10% stake in Nok Air (NKA), lifting its holding in the low-cost carrier (LCC) to 49%, according to a statement for Thailand’s stock exchange. With a 49% share, (TII) has 5 out of 9 directors on (NKA)’s board, compared to 4 previously, giving it greater control over (NKA)’s strategy.
2 737-8AS (33813, HS-DBA; 33814, HS-DBB), (RBS) leased, ex-(N840AC & N845AC) and 737-85P (28386, HS-DBC), ex-(EC-HGQ), Aircastle (CSL) leased.
December 2011: Thai Airways International (TII) acquired an additional 10% in Nok Air (NKA), lifting its stake in the low-cost carrier (LCC) to 49%, it said to Thailand’s stock exchange. With a 49% share, (TII) has 5 directors out of 9 on (NKA)'s board, compared to 4 previously, giving it greater control over (NKA)’s strategy.
January 2012: Nok Air (NKA) earned a net profit of +$7 million last year on $130 million revenues, according to the "Bangkok Post." This would have been higher if not for the recent Bangkok floods in the 4th quarter. The floods forced (NKA) to move its operations from Bangkok's Don Muang Airport to Suvarnabhumi International Airport, where costs are higher, operations more complex, and location less convenient for business travelers. Although (NKA) is a no-frills low cost carrier (LCC), it also has corporate contracts with many companies based in Bangkok.
See video "NKA - VISIT PHUKET" - -
June 2012: Thai AirAsia (THA) and Orient Thai Airlines (OTH) are 2 of the airlines, the Airports of Thailand authority has approached offering incentives to move back from Bangkok Suvarnabhumi International (BKK) to Bangkok Don Mueang International (DMK) airports according to an article published in the "Bangkok Post" with (OTH) (CEO) accusing (THA) of having demanded exclusive use of Terminal 1 currently used by Nok Air (NKA), Orient Thai Airlines (OTH) and Solar Air ((ICAO) Code: SRB, based at Bangkok Don Mueang International airport (DMK)).
Boeing Shanghai Aviation Services Company Ltd announced that Boeing Shanghai has signed agreements with Nok Air (NKA) to perform airplane maintenance on 2 of (NKA)’s 737-400s at Pudong International Airport in Shanghai.
Boeing Shanghai will complete a "C"-check and full paint on the 1st of the 2 airplanes in this month. The 2nd (NKA) 737-400 was inducted on June 12, also for a "C"-check.
July 2012: Nok Air (NKA) is reportedly planning to resume international flights from its base at Don Mueang airport again in early 2013 after several years of just operating scheduled flights on domestic flights and some limited international charter services. Its largest shareholder Thai Airways International (TII) has approved the plans according to Thai newspaper "The Nation," but instead dropped plans for long-haul low-cost operations operated by a new Low Cost Carrier (LCC) or Nok Air (NKA).
September 2012: Nok Air (NKA) resumed services on the domestic route between Bangkok Don Mueang (DMK) and Buri Ram (BFV) airports on September 2. (NKA) used to operate the route between Bangkok’s old airport and the city in northeastern Thailand until December last year and now relaunches operations; now with 3x-weekly flights operated by Nok Mini (previously (SGA) Airlines) with 33-seat Saab 340 airplanes.
(NKA) is planning to lease 2 ATR 72-500s before the end of 2012 to replace its existing fleet of 2 ATR 72-200s as part of a fleet renewal plan that will also see its remaining 737-400s being replaced by newer 2nd hand 737-800s during the same time frame.
October 2012: Nok Air (NKA) launched a new domestic route on October 1, and it now offers daily flights from Bangkok Don Mueang airport (DMK), which used to be the country’s main airport before the opening of Suvarnabhumi Airport in 2006, to Chumphon airport (CJM) in southern Thailand. Competition on the route comes from Solar Air, operator of a small fleet of 19-seater Dornier 228s and EMB-110s, and the only other airline to operate at the airport, which was closed for almost a decade prior to its reopening in 2008. All flights offered by (NKA) on the route are operated with Saab 340 airplanes.
November 2012: Nok Air (NKA) plans to add frequencies on 8 domestic services from Bangkok's Don Mueang airport over the next 2 months. On December 1, services to Chiang Rai will go up to 3x-daily from 2x-, Ubon Ratchathani to 4x-daily from 3x-, and Udon Thani to 5x-daily from 4x-. Chiang Mai services will increase to 9x-daily from 6x- and Hat Yai flights to 7x-daily from 5x-. From January 1, 2013, frequencies to Phuket will increase to 2x-daily, Surat Thani to 4x-daily from 3x-, and Nakhon Si Thammarat to 5x-daily from 4.
Nok Air (NKA) operates two ATR 72-200 airplanes, and 12 737-400s and 737-800s.
January 2013: Nok Air (NKA) commenced services on its 5th domestic route from Chiang Mai (CNX) on January 1, and now connects the northern-Thai city with Hat Yai (HDY), which is located in the south near the country’s border to Malaysia. Daily flights are operated on the route using 737-800s. Thai AirAsia (THA) already serves the market from Chiang Mai to Hat Yai also with daily departures.
Nok Air ((IATA) Code: DD, based at Bangkok Don Mueang International (DMK)) will take delivery of a 1st new 737-800 (37774, HS-DBK) in early February. The 787-800 had originally been scheduled to Air Berlin (BER) which will now not take up the 737-800.
February 2013: Nok Air ((IATA) Code: DD, based at Bangkok Don Mueang International (DMK)) (NKA) has added a 1st ex-Kingfisher Airlines (KFH) ATR 72-500 (740, HS-DRC) to its fleet. It had announced plans last year already to replace its fleet of 2 ATR 72-200s by newer used ATR 72-500s. Its regional partner, Siam General Aviation ((IATA) Code: 5E, based at Bangkok Suvarnabhumi International (BKK)) also operates 5 Saab 340As under the Nok Mini brand on domestic regional services in Thailand.
August 2013: SEE ATTACHED - - "NKA-2013-08 - UPDATE-A/B/C/D/E/F/G" AND "NKA-2013-08 - CALENDAR GIRLS 2013."
September 2013: Nok Air (NKA) has begun its 1st flights to Myanmar on September 1st, commencing a short 154 km hop across the border from Mae Sot (MAQ) to Mawlamyine (MNU). Daily operations will be flown by 34-seat Saab 340s, with no competition currently. This first Myanmar route will be shortly joined by another, as Nok Air (NKA) plans to start 4x-weekly 737-800 operations from Bangkok Don Mueang to Yangon on November 1st. (NKA) thus becomes the 1st carrier to launch international services to Mawlamyine, joining Myanma Airways (BRM) which operates domestic routes from the airport.
October 2013: Nok Air (NKA) has introduced daily flights between Mae Sot (MAQ) and Yangon (RGN) in Myanmar. This is (NKA)’s 2nd route to Myanmar from Mae Sot, having started services to Mawlamyine on September 1st. This new 300 km route is also operated by (NKA)’s Saab 340s and faces no competition.
Nok Air (NKA) is once again looking at the possibility of opening long-haul operations, despite abandoning similar plans in 2012. A spokesman for the company said that (NKA) is in the process of studying a long-haul operation, but would not elaborate on how advanced its plans are.
(NKA) previously studied launching a long-haul arm in conjunction with Thai Airways (TII) in 2011. Under that plan, (NKA) would have taken 777-200ERs from (TII) to launch the carrier and later transition to a 787 or Airbus A350 fleet.
That plan was put on ice in 2012, as (TII) moved toward a new portfolio strategy under which Nok (NKA) was to focus on the domestic and regional international budget market, while the mainline carrier would be the only entity to operate wide body airplanes.
Thai (TII) now holds a 39% stake in Nok (NKA) following (NKA)'s initial public offering (IPO) in June this year.
It is believed that (NKA) is once again looking at long-haul to compete against the likely launch later this year of a Thai base for AirAsia X (ASX). (ASX)’s Thai joint venture (JV), (TAAX), was expected to receive its air operator’s license from Thailand’s department of civil aviation at the end of September, ahead of an application for an air operator’s certificate (AOC).
(TAAX) is 49% owned by AirAsia X (ASX), while Thai AirAsia (TSA) (CEO) Tassapon Bijleveld holds 41% and local entrepreneur, Julpas Kruesopon holds the remaining 10%.
November 2013: Nok Air (NKA) has added another destination to its Bangkok Don Mueang (DMK) network, by making Yangon (RGN) in Myanmar its 21st destination from the airport, and 1st outside of Thailand. (NKA) started service on the 580 km route on November 1st with 4x-weekly flights using its 737-800s. The airport-pair is also served by Thai AirAsia (THA), who operate 3x-daily flights, while 4 other carriers operate a total of 11x-daily between Bangkok Suvarnabhumi Airport and Yangon. - - SEE ATTACHED - - "NKA-2013-11 - TO YANGON AD."
Nok Air (NKA) commenced 3x-weekly domestic flights from Bangkok Don Mueang (DMK) to Hua Hin (HHQ), a distance of just 160 km. The service is operated by (NKA)’s Saab 340s on Thursdays, Fridays and Sundays, and is aimed at the leisure market.
December 2013: Thai carrier Nok Air (NKA) and Singapore’s Scoot (SCT) have inked a memorandum of understanding (MOU) to create a new mid- to long-haul low-cost carrier (LCC), called "NokScoot," based in Bangkok. “The new airline will be named "NokScoot" and will be based at Don Mueang International Airport. It will operate wide body airplanes on medium- and long-haul international routes. The establishment of the new airline is subject to regulatory approvals. Details about its fleet, products and route network will be announced at a later date,” the carriers said.
Nok Air (NKA) was considering a new mid- to long-haul venture in September. At the time, (NKA) (CEO) Patee Sarasin said he was looking to deploy A330s or 787s on 6- to 8-hour flights from Bangkok. He flagged London as a likely destination.
Nok Air (NKA) will take a 51% stake in the joint venture (JV) while Scoot (SCT) will hold the remaining 49%. The initial investment will be THB2 billion/$62 million.
(NKA) operates both narrow bodies and turboprops on Thai domestic and international routes, whereas Scoot (SCT) serves mid- to long-haul low-cost flights from Singapore using its fleet of 777-200s.
January 2014: Nok Air (NKA) is planning more rapid expansion in 2014 as the Thai Airways (TII) low cost carrier (LCC) affiliate looks to cement its leading position in Thailand’s domestic market and diversify its network with new international destinations. The expansion comes as competition significantly intensifies in Thailand with the launch of two new short-haul (LCC)s.
(NKA) plans to add at least 4 737-800s in 2014, giving it a fleet of 18 to 20 737s by the end of 2014. (NKA)’s regional fleet will also be renewed as 2 recently ordered Bombardier Dash 8-Q400s are delivered in 4th Quarter 2014.
Nok (NKA) is predominately a domestic carrier and currently only operates international services to neighboring Myanmar. But the now publicly listed company is keen to add more short-haul international routes and also plans to expand into the medium/long-haul sector in 2nd Half 2014 following the establishment of a new joint venture (JV) carrier with Singapore Airlines long-haul (LCC) subsidiary Scoot (SCT).
February 2014: Nok Air (NKA) signed a commitment at the Singapore Airshow for 8 737-800s and 7 737 MAX 8s.
March 2014: Nok Air (NKA) has converted 2 Bombardier Q400 NextGen options into firm orders. The options were acquired under a contract announced at the Dubai Airshow on November 19, 2013 that also included 2 Q400NG firm orders and 4 purchase rights.
At that time, Bombardier (BMB) also confirmed that Nok Air (NKA) would be the launch customer for the new extra capacity seating option of the Q400 NextGen turboprop that will allow the airplane to accommodate up to 86 passengers. The firm order is valued at approximately $64 million based on current list prices.
“With its recent airplane purchases and newly sealed partnerships, (NKA) is at a crossroads to become a major player in SE Asia’s low-cost carrier (LCC) arena,” (NKA) (CEO) Patee Sarasin said. “The extra capacity Dash 8-Q400 NextGen turboprop, with its jet-like speed, will not only be highly profitable to our operations, but will also bring added productivity and flexibility to our expanding network.”
May 2014: Nok Air (NKA) reported a 1st-quarter profit of +THB40.9 million/+$1.25 million, down -90.2% from +THB416 million in the year-ago period. (NKA) attributed the profit loss to intense competition in the domestic market and the adverse effects of the continuing political instability in Thailand.
(NKA) said the advent of newcomer Thai Lion Air and the expansion of domestic operations by existing full-service and low cost carriers (LCC)s in the last quarter of 2013 led to a surge in domestic capacity.
The number of domestic flights operated in Thailand during the quarter increased 20.2% to 47,389 flights year-over-year.
In addition, Nok Air (NKA) said that civil unrest in Thailand led to an economic slowdown, with consumer spending and private sector investment both down. At the same time, intensely competitive pricing has pushed airfares some -12.1% lower for the first quarter year-on-year.
Depreciation of the Thai Baht against the dollar also “significantly affected” operating costs, (NKA) said, pushing fuel costs higher, even though the price of fuel was lower than during the same quarter in 2013.
1st-quarter revenue was up +11% to THB3.14 billion, but costs were up +28.9% to THB3.1 billion year-over-year.
Passenger numbers were up +23.4% to 1.77 million during the quarter, but yield was down -7.6%.
(RPK)s were increased +17.4% to just >1 billion year-on-year, while (ASK)s were up +28.7% to 1.3 billion, compared to the same period last year. As a result, load factor was down -7.7% points to 79.9% LF in the quarter.
Thailand airports are calling for tighter security and more stringent identity checks following the Thai Army’s takeover of the country on May 22nd. In addition to passports, passengers are being advised to carry national identity cards and allow extra time when traveling to Suvarnabhumi Airport.
Airports of Thailand Chairman Sita Divari, said, “Despite the coup d'etat, the operations of all (AOT) airports are continuing as usual.”
On May 22nd, Army chief Prayuth Chan-Ocha declared military rule and imposed a nationwide curfew from 10 pm to 5 am, which is likely to hit both international and domestic airline operations.
International criticism has come from the USA, France, the UK, and other Western countries that supply a large proportion of Thailand’s tourist arrivals, so the takeover will likely hit the Thai tourism and travel industry hard.
The latest political maneuver comes on top of an already poor business climate. Flag carrier, Thai Airways (TII) recently reported a 1st-quarter net loss of -THB2.62 billion/-$804 million, down from a net profit of +THB8.29 billion last year, which was directly attributed the slump to the “prominent impact of recent political unrest.”
Nok Air (NKA) has finalized an order for 8 Boeing 737-800s and 7 737 MAX 8s. (NKA) plans to convert 1 of the 737-800s into a 737 MAX at a later date.
The order, 1st announced as a commitment at the Singapore Airshow in February, is valued at $1.45 billion at list prices. (NKA) is the 1st airline in Thailand to operate the 737 MAX.
(NKA) (CEO), Patee Sarasin called the 737 “the backbone of our fleet and has fueled our growth over the past 10 years. This order is a key part of our disciplined fleet strategy.”
While (NKA) currently operates a fleet of 15 Next-Generation 737NGs, this marks (NKA)'s 1st direct order with Boeing.
June 2014: Nok Air (NKA) hopes to have its 1st airplane ready to fly with Wi-Fi connectivity in the next 2 months. Patee Sarasin, (CEO), said that (NKA) aims to be a leader by offering free connectivity to passengers and that, once this is done, (NKA) will be able to build revenue-generating services on the back of it. (NKA) will partner with Thaicom for satellite capacity and Global Eagle Entertainment (Row44) for the services part of the offering.
Nok Air (NKA), which had >6 million passengers fly on its services last year, is one of a number of low-cost carrier (LCC) airlines that emerged in Asia in the 1990s. (NKA) has 48,000 flights per year and it will provide broadband Wi-Fi services on many of its airplanes over the rest of the year (ranging from Internet access to other complementary services in the future).
Sarasin believes the youth market, a key demographic for (NKA), will more likely fly with (NKA) as a result of having this connectivity.
“If you look at the Internet users in Thailand, it is the youth market [that drives it]. We started putting free Wi-Fi at the airport. It created a phenomenon of driving new passengers. The youth market takes 20% to 30% of our total market, so we see this as an investment; what comes afterwards is where the moneymaking begins. We know that the key element is connectivity,” he said
The company is making a huge investment to offer these services, and passengers will be able to access the Internet for free. “Why is it for free? Wi-Fi always started being paid, but everything becomes free. Eventually, the commodity is what people always expect,” Sarasin explained.
Sarasin admits (NKA) has been planning the service for 2 years, with one of the key challenges looking to find the right partners for the services. In terms of its initial rollout, he said, “We will install 6 airplanes straight away. We will be the number 1 airline in South East Asia providing In-Flight Connectivity (IFC). We want to be a leader in differentiation. For example, I have 73,000 followers on Instagram. It is a great way for me to communicate with potential customers. My intention is to go beyond connectivity. We have designed something [that we think] is quite cool. The future will be quite wild with in-flight connectivity.”
For Global Eagle Entertainment (Row44), the deal is a boost as it looks to position itself as a key provider of (IFC) services in Asia.
“We have almost 560 planes flying over four continents connected,” said John LaValle (CEO), Global Eagle Entertainment. “We view this part of the world as critically important. We want to be first in the region. We want to provide content and content management. We have to demonstrate we have staying power. We are absolutely delighted with this partnership.”
Thaicom is at an interesting phase in its growth strategy. The operator is in the middle of an aggressive expansion plan for new satellites, with the launch of three new spacecraft between 2014 and 2016. Previously, its last satellite launch had been 2006. In this expansion plan, the company will be targeting a number of verticals, as well as the African satellite market, and the growing High Definition (HD) market in Thailand, another key target for the company, where the number of (HD) channels is expected to ramp up significantly over the next few years, according to Patompob Suwansiri, Chief Marketing Officer, Thaicom.
The company has recently launched its “New Frontiers” campaign, which will see it expand its focus to include end-to-end satcom mobility services for air, land, and sea vehicles. Thaicom aims to provide expanded sea-air-land connectivity targeting the customers in Thailand and the SE Asia region.
This is the 2nd major announcement that Thaicom has made in the (IFC) arena in the last month. Earlier in June, the company announced that it had selected Hughes HX System, a high-speed Internet platform, from Hughes Network Systems, as it looks to tap the (IFC) market.
July 2014: Nok Air (NKA), the Thai low cost carrier (LCC), has launched its first new route of 2014 by linking its Bangkok Don Mueang (DMK) base with Khon Kaen (KKC). The 370 km route was introduced on July 1st and will be served 2x-daily by the (NKA)’s colorful 737-800s and will compete directly with Thai AirAsia (THA)’s 3x-daily flights. There is also indirect competition from Thai Airways (TII), which serves Khon Kaen with 5x-daily flights from Bangkok Suvarnabhumi. This summer, (NKA) will serve 23 destinations from its home base, all of which are in Thailand, with the exception of 2x-daily flights to Yangon in Myanmar. (NKA) will celebrate its 10th anniversary later this month.
SEE ATTACHED - - "NKA-737-800-2014-07-10 YRS" as Nok Airlines (NKA) 737-800 takes off from Boeing field in Seattle in a special livery commemorating the Bangkok-based carrier's 10th anniversary. The 737-800, owned by Ireland-based leasing company Avolon (AZV) and operated by Nok Air (NKA), features the traditional bird-themed livery with the addition of stars, streamers and "10th Anniversary" painted on the airplane to celebrate the milestone.
Nok Air (NKA) has firmed up purchase rights on 2 Bombardier (BMB) Dash 8-Q400s, valued at $66 million, taking the program to >500 orders.
(NKA) placed the original order for 2 Dash 8-Q400s in November 2013, taking purchase rights on +4 more airplanes. It firmed 2 options in March 2014 and has now confirmed 2 of the purchase rights, taking its total commitment to 6 airplanes. “We are very pleased to confirm that Thai low-cost carrier (LCC) Nok Air (NKA) has converted 2 purchase rights, taking us over the >500 Q400 [orders] milestone,” Bombardier Commercial Aircraft President, Mike Arcamone said, announcing the order at the Farnborough Airshow.
Nok Air (NKA) is the launch customer for Bombardier (BMB)’s high-density Dash 8-Q400, which can accommodate 84 passengers. (NKA) (CEO), Patee Sarasin said the airplane will be used to support (NKA)’s growth strategy.
“The Dash 8-Q400 NextGen airliner will play a major role in our domestic development, but also our international expansion as we look at new destinations such as Myanmar, Laos, and Cambodia (areas with airports not serviceable by jets but easily accessible with the Dash 8-Q400 turboprop),” he said.
With the Nok Air (NKA) order, Bombardier (BMB) has now accumulated 501 Dash 8-Q400 orders.
Dash 8-Q402 (4455, HS-DQA), (GECAS) (GEF) Leased.
See video - - "VISIT THAILAND" - -
September 2014: Nok Air (NKA) made its first flight using Thiacom’s new satellite-based in-flight connectivity service in the Asia-Pacific. The agreement is initially for six airplanes, with plans to expand the service to the entire fleet of 22 airplanes within 3 years.
An interline agreement between Scoot (SCT) and (NKA) will enable passengers to travel on a single ticket from Singapore to Mae Sot, or from Sydney to Chiang Rai.
(NKA) has taken delivery of its 1st Dash 8-Q400 NextGen turboprop to be delivered in the new extra capacity seating configuration. The 86Y-seat variant was announced at least year’s Dubai Airshow.
The airplane is part of (NKA)’s purchase agreement for up to 8 Dash 8-Q400 NextGen airliners. The extra capacity airplane offers up to +14 more seats over previous internal configurations for the type.
October 2014: The continuing sluggish performance of Thailand’s commercial aviation industry has prompted a series of changes at Thai airlines, while the nation’s military government attempts to alter the image of a country that has lost the confidence of tourists owing to ongoing political unrest.
The latest move is a cancellation by Thai Airways International (TII) of its sole remaining Africa destination, Johannesburg. (TII) will cease its 3x-weekly flights to Johannesburg from January 2015.
The move comes as part of a call from new (TII) President, Siwakiat Jayema for a -THB4 billion/-$126 million cost-cutting exercise. Siwakiat has also committed to cutting more than -6,000 jobs at the flag carrier (TII) over the next 4 years.
Siwakiat is the third President that (TII) has seen in a little over 6 months. He took over from temporary President, Chokchai Panyayong in July, who replaced previous incumbent Sorajak Kasemsuvan in January, following the latter’s resignation in December last year.
The poor performance of (TII) (it reported a net loss of -THB7.7 billion in the second quarter) has been blamed on a general lack of confidence in Thailand as a tourist destination, plus endemic over-staffing at (TII).
Recent (IATA) Premium Traffic Monitor estimates point to a continuation of the downward trend in numbers, citing “significant falls in tourism and exports during recent months, when compared to a year ago.”
As a result, (TII) is not the only local carrier seeing a management revolving door. Thai low-cost carrier (LCC) Nok Air (NKA) recently announced that Montree Jumrieng and Suraphon Israngura Na Ayuthya would replace two existing board members, and that former (TII) executive, Chokchai Panyayong would also join (NKA). Last week, Nok Air (NKA) announced it would boost its holding in long-haul joint venture (JV) NokScoot (NSC) (formed with Singapore (LCC) Scoot (SCT)) with an injection of $7.3 million as of late October.
(NKA) said this would increase its holding to 47.5% of the new Thai long-haul company (NSC) operating out of Don Mueang International Airport. However, the original launch of NokScoot planned to see Scoot (SCT) hold 49% and Nok Air (NKA) 51%; this points to a dilution of the original division with a third company, Pueannammitr carrying a crucial voting balance of shares.
Figures from AirAsia (ASW) also indicate that although its Thai AirAsia (THA) increased capacity out of its Don Mueang Thai base to 3.61 million seats in the second quarter, compared to 2.9 million the previous year (a +23% increase), its load factors dropped -4 points from 82% LF to 78% LF as demand slackened.
“(THA) has lowered its average load factor estimate,” Thai AirAsia (THA) Commercial Operations Director, Santisuk Klongchaiya said. He added that as a result, (THA) will delay the delivery of three airplanes set for this year, in line with the recent statement by AirAsia (ASW) (CEO), Tony Fernandes that “expansion is necessary, but we will never stretch ourselves.”
Nok Air (NKA) has used its recently acquired Q400s to start a new 2x-daily service between Bangkok Don Mueang (DMK) and Lampang (LPT) in the north-west of the country. The first flight on this 497 km sector took place on Sunday October 26th. Lampang is famous for the horse-drawn carriages that still operate in the town. There is no direct competition on the route, but Bangkok Airways (PGB) operates 3x-daily flights to Lampang from Bangkok Suvarnabhumi. This winter, Nok Air (NKA) will be serving 24 destinations from Bangkok Don Mueang, operating 91x-daily departures from the airport.
November 2014: Nok Air (NKA) reported a 3rd-quarter net loss of -TBH353.3 million/-$10.8 million, reversed from a net profit of +THB244.6 million reported in the year-ago period.
(NKA) attributed the poor performance to slow recovery in Thailand’s economic activity, intense competition in the domestic resulting in a capacity glut, and discount pricing to stimulate demand in the low season.
Revenue for the quarter was virtually static year-on-year at THB2.8 billion, but costs were up nearly +24% to THB3.12 billion. Passenger load factor was 84.2% LF for the third quarter, up from 83.3% LF in the year-ago period. Yield was down -19.15%.
(ASK)s were up +20.56% to 1.27 billion and (RPK)s increased +21.87% to 1.07 billion year-over-year. Passenger numbers increased +29.3% to 1.89 million.
For the 9-month period to September 30, Nok Air (NKA) reported a net loss of -THB417.86 million, a decrease of -150.74% compared to the same period last year. Although revenue was up +6.3% to THB8.73 billion, costs increased +26.71% to reach THB9.21 billion, outstripping any improvement in revenue. (NKA) attributed the increase in costs largely to fleet expansion and increased flight frequency, as well as jet fuel costs, and maintenance and flight crew (FC) expenses.
December 2014: SEE ATTACHED - - "NKA-2014-12 HI SPEED WI FI" ON 7373-86J (37794, HS-DBQ), "10TH ANNIVERSARY LIVERY." Wi-Fi installation supplied by "Row 44" installed by Boeing Shanghai Aviation Services at Pudong International Airport.
March 2015: Thai low-cost carrier (LCC) Nok Air (NKA) posted a 2014 net loss of -THB410.5 million/-$12.6 million, reversed from a +THB1.1 billion profit in 2013.
(NKA), which saw a consistent drop in profits over the last quarters of 2013, attributed its poor performance to fuel prices, increased competition and capacity, local political unrest, and a weak Thai baht and economy.
Taken across all subsidiaries, the company saw even bigger net losses of -THB 471.7 million, attributed partly due to start-up costs for its recently launched Nok-Scoot (NSC) long-haul joint venture (JV) with Singapore-based (LCC) Scoot (SCT).
“[We] had to confront various challenges whether from the industry’s overcapacity resulting from ongoing fleet expansion of several budget airlines, and the entry of new players [resulting in] even more intense pricing wars,” the company said.
According to Nok Air (NKA), the 2014 domestic passenger growth rate was +10.1% (compared to a +44% increase in 2013), but that the number of domestic flights operated by (LCC)s in Thailand rose almost +19% compared to 2013, mainly from competitors such as Thai Lion Air (TLM) and Thai AirAsia (THX).
However, (NKA) reported a load factor of 81.3% LF, gained primarily by sharp pricing, which pushed (RASK)s down -14% year-on-year.
Despite the effect of lower fuel costs, (NKA) also reported a -13.2% overall drop in passenger yield.
(NKA) operates 18 Boeing 737-800s, 4 Bombardier Dash 8-Q400 NextGens and 2 ATR 72-500s on some 25 routes within Thailand and to Myanmar.
As a result of the latest figures, (NKA) has suspended all bonus payments to its directors, opted not to pay its shareholders any dividends, and cut board salaries to a little over -$1,000 per month.
April 2015: Japan's Civil Aviation Agency has agreed to temporarily lift a ban preventing Thailand-registered airlines from operating charter flights to Japan from April 11 to May 31, Thai Transport Minister, Air Chief Marshall Prajin Junthong said.
Citing safety concerns highlighted by an international audit, the agency late in March imposed a ban on Thai airlines from operating new charter and scheduled services to Japan.
Nearly 120,000 travellers seeking to go to Japan on flights operated by national carrier, Thai Airways International (TII), as well as long-haul, low-cost carriers (LCC)s like Thai AirAsiaX (THX) and NokScoot (NSC), had been expected to be affected by the ban.
Under the provisional lifting of the ban, airlines are not permitted to change the type of airplanes they have indicated they will operate, Prajin said. Scheduled flights to Japan will continue to operate as normal, he said.
Thailand's Department of Civil Aviation (DCA) aims to complete on April 10 the re-evaluation of 6 airlines' licences and will send the finding to Japan's Civil Aviation Agency, Voradech Hanprasert Deputy Permanent Secretary at the Thai Transport Ministry, said.
The 6 included Thai Airways (TII), Thai AirAsiaX (THX), NokScoot (NSC), Jet Asia Airways (JSZ), Asia Atlantic Airlines (AAQ) and Asian Air (?).
NokScoot (NSC), a joint venture (JV) between Nok Air (NKA) and (SCT), a Singapore Airlines (SIA) subsidiary, is expected to be most affected, given it needs to delay launch of new scheduled flights to Japan, Voradech said.
The safety concern was raised in late March during an audit of the (DCA) by the Montreal-based International Civil Aviation Organization (ICAO), which gave (DCA) a 90-day grace period to comply with international standards.
Voradech said the (DCA) has to improve its operations to meet a deadline in June, while Thai authorities will speed up the restructuring of the (DCA) and the amendment of regulations by October.
Over the next 2 months, the (DCA) will also re-evaluate all 41 licences it granted to airlines, starting with 28 carriers flying international routes, to ensure that its operations are in line with (ICAO) standards, Prajin, the Thai Transport Minister, said.
Thailand has struggled for almost a decade to comply with (ICAO) standards, the Minister has said.
May 2015: Thai-based low-cost carrier (LCC) Nok Air (NKA) reported a 1st-quarter annual net profit of +THB55.6 million/+$1.66 million, up +36% from the previous 2014 period and following a Fiscal Year (FY) 2014 loss of -THB471.7 million.
(NKA) said the reversal was partly due to a 2.3% recovery in the Thai economy and a drop in oil prices, which helped drive industry-wide domestic passenger growth of +24% compared to last year’s quarter.
1st-quarter revenue rose +11.7% to THB 3.5 billion, while expenses increased +12% to THB3.3 billion. Operating profit was up +1.6% from the prior year.
Traffic rose to 2.32 million passengers, up +31.1% compared to the same period of 2014. This was boosted by an (RPK) rise of +20%, producing a load factor of 84.7% LF, up by +4.8 points from the corresponding quarter in 2014.
Yield dipped -12.6% compared to the same period the previous year as a result of high competition among domestic airlines, the company said. (NKA) reported that fuel costs also dropped -30.7% to BHT0.6/seat/km.
(NKA) said it would continue to improve its products and services with an emphasis on revenue generated by improved ticketing process and the applications of specific fees for credit card and flight change fees.
July 2015: "Nok Air (NKA) Debuts Ho Chi Minh City Flight" "Bangkok Post" July 21, 2015.
Nok Air (NKA) is expanding its international services with the debut of the long-awaited Ho Chi Minh City flights and additional frequency to Yangon.
(NKA) is to start serving Ho Chi Minh City from its Bangkok base at Don Mueang airport on October 1 with 4x-week, before ramping up to 7x-week from October 25.
It will also introduce a 3rd daily flight from Don Mueang to Yangon on September 2 in response to expected stronger demand on the route, according to (NKA).
Ho Chi Minh City will become (NKA)'s 3rd active destination after Yangon and Hefei in China's Anhui province, launched early this year.
The launch of (NKA)'s services to Ho Chi Minh City had been put off for years as (NKA) focused on expanding its domestic network.
(NKA) currently serves 24 cities in Thailand.
The Ho Chi Minh City service marks (NKA)'s return to Vietnam since 2008, when it began to concentrate on expanding its domestic service after it suspended its loss-making international flights to Hanoi and Bangalore.
The service and the added Yangon frequency will be served by 189Y-seat Boeing 737-800 jets.
(NKA) is keen to expand its international coverage this year with a focus on S China, with 3 or 4 cities including Nanjing and Chengdu on the radar screen, especially to tap fast-growing inbound tourism traffic.
In 2012, (NKA) operated a series of charter flights for tour groups flying from Nanjing to Bangkok.
(NKA) began to operate flights to Yangon from Bangkok in 2013, starting with 4x-weekly before moving to daily and 2x-daily.
(NKA) shares closed on the (SET) at 9.70 baht, down 5 satang, in trade worth 4.07 million baht.
August 2015: News Item A-1: "Nok Air (NKA) Narrows its Net Loss in (2Q) 2015" by (ATW) Jeremy Torr, August 18, 2015.
Nok Air (NKA) reported second-quarter net loss of -THB51.3 million/-$1.5 million, narrowed from a -THB159 million loss in the year-ago period. (NKA) said a “major contributor” to the still-significant loss was incurred by subsidiaries, principally its joint venture (JV) with Nok Scoot Airlines (NSC), as well as increased domestic competition.
Revenue rose +14% to THB3.2 billion year-on-year, while expenses increased +9.2% to THB3.3 billion compared to the prior-year quarter, leading to a total operating loss of -THB500 million for the 6 months to June 2015.
Traffic rose +22.8% to 2.1 million passengers, with a load factor of 83.4% LF, up +7.3% from the corresponding previous quarter. However, as revenue per (ASK) fell -7.8% to THB2.0, down -7.8%, and cost per (ASK) fell -9.5% to THB2.1, yield dipped -8.8% to THB1.85, partly due to strong price competition.
The company said its fleet development and better yields contributed to the increase in passenger revenue, which made up 89.4% of total revenue for the reported period.
Nok Air (NKA) has a 24-strong fleet of Boeing 737-800, ATR 72-500 and Dash 8-Q400 NG aircraft, and flies to a range of regional and domestic destinations across SE Asia and China.
News Item A-2: Nok Air (NKA) will use funds from its recent 125 million share sale to acquire new airplanes and expand its business. It has earmarked TBH2.3 trillion/$65 million for airplanes.
News Item A-3: Boeing (TBC) and Nok Air (NKA) celebrated (NKA)'s 1st direct-purchased Next-Generation 737-800 on August 21. The delivery marks the 1st of 7 Next-Generation 737-800s (NKA) has on order with (TBC).
(NKA) currently operates 18 Next-Generation 737-800 airplanes on lease and has an additional 6 on order with Boeing after this August 21 delivery. (NKA) is also a 737 MAX customer with 8 737 MAX 8 airplanes on order.
September 2015: 6th Dash 8-Q400 (4506, HS-DQF), ex-(C-FKDV) delivery.
October 2015: (GE) Capital Aviation Services (GECAS) (GEF) announced its Regional Aircraft Group delivered 2 new leased Bombardier (BMB) Dash 8-Q400 NextGen turboprop aircraft to low-cost carrier, Nok Air (NKA) under a purchase-and-leaseback transaction.
December 2015: Nok Air (NKA) now serves Hanoi (HAN) with the introduction on December 2 of a 4x-weekly service from Bangkok Don Mueang (DMK). The 982 km route will be flown by the (NKA)’s colorful 737-800s. The route is already flown daily by Thai AirAsia (THA). Providing additional indirect competition by flying from Bangkok Suvarnabhumi to Hanoi are; Vietnam Airlines (VIE) 21x-weekly flights), Thai Airways (TII) (14x-weekly flights), Jetstar Pacific Airlines (PHA) and VietJetAir (VJE) (both with daily flights). Hanoi becomes Nok Air (NKA)’s 2nd destination in Vietnam having launched flights to Ho Chi Minh City on October 1.
February 2016: "Thai Carrier Nok Air to Cancel More Flights, Puts Licence at Risk" by Khettiya Jittapong, Reuters, February 21, 2016.
Thai budget carrier Nok Air (NKA) said on Saturday it will cancel 20 domestic flights on February 23 even as it faces an investigaton into earlier cancellations and the threat of having its licence suspended.
An official at (NKA), a unit of Thai Airways International (TII), told "Reuters" that passengers affected had been contacted and offered compensation or alternative flights. "These are normal cancellations and we informed passengers three days in advance, which is in line with the (transport) ministry's regulations," she said.
Nok Air (NKA) is under investigation by the Civil Aviation Authority of Thailand after 3,000 passengers were affected by flight cancellations last Sunday following a pilot (FC) strike.
Deputy Transport Minister, Omsin Chivapruek said (NKA)'s operating licence could be suspended if there were more flight cancellations.
Thailand is under pressure to improve its aviation standards after the USA Federal Aviation Administration (FAA) downgraded the country's safety ratings in December last year.
March 2016: News Item A-1: Nok Air (NKA) reported a net loss of -THB723.9 million baht/-$20.08 million for (FY) 2015, deepened from a -THB472 million net loss in 2014.
(NKA) Chairman Somchainuk Engtrakul said the results came as competition in the Thai aviation industry, especially in the Low Cost Carrier (LCC) sector, has seen rapid expansion. “This resulted in higher supply than demand, which lowered the company’s market share [and brought] a significant impact on consolidated figures [resulting in] a comprehensive loss,” he said.
(NKA), 39% owned by Thai Airways (TII), saw its total revenue increase +17% to THB14.29 billion, up from THB12.17 billion in the year-ago period.
However, (NKA) saw an increase of +23% in operating expenses, from TH12.84 billion in 2014 to THB15.9 billion for the year. This was partly due to an increase in available seats, with available seat kms (ASKs) up from 5.37 billion in 2014 to 6.22 billion in 2015 (a rise of nearly +15%). Ancillary revenue increased +7.2% to THB1.02 billion in 2015.
Overall number of passengers carried in 2015 was 8.76 million, up +14% from 7.62 million carried in 2014. However, market conditions reduced Nok (NKA)’s overall market share -2.9% to 26.3% and cut revenue per available seat kilometers (RASK) by -6.64% to 5.22 billion compared to 2014. Load factor rose slightly from 81.3% LF in 2014 to 84% LF in 2015.
(NKA), which operates >720 flights per week on 24 domestic and 3 international routes, and took delivery of 2 Boeing 737-800NGs and 2 Bombardier Dash 8-Q400s in late 2015. Its fleet of 28 aircraft recorded a daily utilization of up to 9.04 hours per aircraft.
Somchainuk said the company “has taken immediate action and adjusted our business strategy to best address the changing situation” by concentrating on domestic routes with high demand, looking to expand international routes and establishing business partnerships with land transport service providers “to increase passenger’s convenience to destinations that Nok Air (NKA) does not offer as a direct flight service.”
News Item A-2: Boeing (TBC) delivered Nok Air (NKA)’s 3rd direct-purchased 737-800 in Seattle.
June 2016: "Value Alliance: the Hubs, Focus Airports & Routes Where Alliance Members Might Gain Synergies", by (CAPA), June 20, 2016.
Since the Value Alliance was announced in May 2016 as the 2nd low cost carrier (LCC) alliance, there has been industry interest about how and where the alliance can deliver synergies. The 9 initial members of the Value Alliance include Cebu Pacific (CEB), Cebgo (SRQ), Jeju Air (JJA), Nok Air (NKA), NokScoot (NSC), Scoot (SCT), Tigerair Singapore (TGR), Tigerair Australia (TAU) and Vanilla Air (VNL).
Tokyo Narita is the alliance hub with more service from Value members (5) than any other. But Asia's most popular airports for Value members are not where the alliance has a local member: Taipei and Hong Kong.
In terms of frequency, Manila and Bangkok Don Mueang have the most Value flights, reflecting their local membership there. The local Value member based at an airport typically dominates the hub, accounting for >90% of Value flights. That creates a strong feed network for other members but also (potentially) competition that may be too strong. Members overlap on only 6 routes so far and their combined frequency gives them a scale advantage against non-Value (LCC)s. Although it is premature to evaluate the effectiveness of the alliance (new members will join and existing members will grow) this analysis looks at where there are network opportunities for cooperation.
* Airports most frequented by Value Alliance are not member hubs.
There are services from 3 or more members of the Value Alliance at 15 airports in Asia. This includes Tigerair (TGR) and Scoot (SCT), which have the same ownership, but excludes Cebu (CEB) and Cebgo (SRQ), since (CEB) owns (SRQ). (TGR) and (SCT) are expected to merge, with only one brand surviving.
5 airports have services from 4 or more alliance members. The 2 most popular airports (Taipei Taoyuan (6) and Hong Kong (5)) are not local hubs for the Value Alliance. 3 airports have services from 4 Value members: Hanoi, Osaka Kansai, and Tokyo Narita. Only Tokyo Narita is a Value hub (served by Vanilla Air (VNL)), although Osaka Kansai is a growing focal point for (VNL) and in time, will likely become a hub.
Taipei is home to 2 (LCC)s – Tigerair Taiwan (TTW) and V Air (VAX) (but neither is a member of Value (or of U-FLY)). Tigerair Taiwan (TTW) is 10% owned by the Tigerair Holdings but is not a member, and is expected to be wholly under control of the China Airlines (BEJ) Group, once the expected Tigerair (TGR)/Scoot (SCT) merger occurs. V Air (VAX) is owned by TransAsia (FSH) and has no partnership affiliations. TransAsia (FSH), a full service regional airline, is not a member of a global alliance.
It is not without coincidence that the most commonly served airports are in NE Asia. Taipei and Hong Kong are accessible from both SE Asia and northern NE Asia with narrow body aircraft, making the 2 airports accessible for all members. Only Jin Air (JIN) (not an alliance member) is a NE Asian wide body (LCC) operator, so NE Asia’s (LCC)s are restricted from flying deep into SE Asia.
In contrast, SE Asia has three wide body (LCC) operators that are belong to an alliance: Scoot (SCT), NokScoot (NSC) and Cebu (CEB). Cebu (CEB) can access NE Asia with narrow body aircraft, although it sometimes uses wide body aircraft on trunk/congested routes. There are services from 3 Value members at 10 airports, and all but 3 are Value member hubs.
* Measured by frequency, most services are at Value alliance member hubs.
This analysis next looks at the largest airports in the Value Alliance based on weekly frequencies. This analysis comprises the 21 largest airports (the 20th and 21st largest have the same number of frequencies). The 6 largest airports are all member hubs.
The 4 largest (Manila, Bangkok (DMK), Singapore, and Cebu) are significantly larger than the rest. Of the 10 largest airports based on member frequency, only two (Hong Kong and Taipei Taoyuan) are not member hubs.
* Largest Value Alliance airports are dominated by their members.
13 of the region's largest airports have >7 daily flights from alliance members. Each is dominated by its local alliance member. At the 2 largest (Manila and Bangkok (DMK)) the local alliance hub member operates 98% and 94% of all flights by the alliance. In other words, of all Value flights at Manila, Cebu (CEB) operates 98% at Manila, while NokScoot (NSC) and Nok (NKA) operate 94% of all Value flights at Bangkok (DMK).
A Value Alliance Member typically accounts for >90% of alliance flights at its home. Four airports are around the 80% mark, while there is no Value Alliance member operating flights at Bangkok (BKK) (they instead operate out of Bangkok (DMK)).
* Value Alliance members overlap on 6 routes.
There is a possibility that the Value Alliance could help (LCC)s gain scale on routes, especially where due to infrastructure constraints ( slots, air traffic, bilaterals) organic growth may not be an option.
In the week commencing Jun12, 2016 the Value Alliance members overlap on only 6 routes. This excludes overlap only between Scoot (SCT)/Tigerair (TGR) (owned by the same company and expected to be merged) and Cebu (CEB)/Cebgo (SRQ) ((CEB) owns (SRQ)). (CEB) has the most overlap (four routes) followed by Jeju (JJA) (3), Tigerair (TGR) and Scoot (SCT) (2) and then Vanilla Air (VNL) (1).
No route has >2 operators. The frequency split varies between relatively even and lopsided. As this analysis is focused on the opportunity to offer more flights, frequency (not seats) is considered. The use of wide bodies at Scoot (SCT), and sometimes Cebu (CEB), would alter a capacity share analysis.
* Value Alliance opportunity to link NE Asia with SE Asia.
The geography of east Asia means that (LCC)s cannot serve the entire region with existing narrow body technology, although (LCC)s in some markets can come close. The final analysis in this report considers the ability of the Value Alliance to link NE Asia with SE Asia, and vice versa.
6 of the members have routes between NE and SE Asia. Vanilla Air (VNL) operates wholly within NE Asia but is examining a Taipei base to use 5th freedom rights to fly to SE Asia. Cebu Pacific (CEB) has the greatest number of flights between NE and SE Asia. This is probably unsurprising given the Philippines' geographical position, which is more between the regions. Tigerair (TGR) and Scoot (SCT) have approximately 10 routes between the regions.
Evaluating the opportunity is complex: routes are often to points where there is no service from another Value member, or there is limited frequency, and it may not enable a same-day connection, or a connection within reason. Some connections would be circuitous. But as noted earlier, it is too soon to evaluate the opportunity for the alliance.
* Outlook: long haul operator, member with central geography, could bring opportunity but also competition.
The Value Alliance faces the same conundrum as full service alliances: adding members brings opportunities but also competition. A member that is more central between the regions (such as in Hong Kong or Taiwan) could enable more links and connection opportunities.
Alternatively, that member may prefer to serve points on its own. (As (CAPA) has previously recorded, some Value members are expected to work with HK Express outside the (LCC) alliance organizations). More long haul operations could mean that an airline gains access to the strong regional hub of a partner in a different part of Asia. Alternatively, this could preclude cooperation between other members.
The opportunities for the Value members today are varied, but they do exist. With time, the synergies within the alliance should become greater. Most critically, this is all being developed with minimal cost, unlike the high joining and membership fees of full service alliances. While the gains may not seem as significant, neither are the costs.
Conclusion: As (CAPA) has previously concluded of the alliance:
* Joining the Value Alliance should be an appealing option for Asia’s independent (LCC)s since the cost and risk of membership are small. At the May 16, 2016 launch event, executives representing the founding members stressed that the concept is to add incremental passengers without incurring additional cost or adding any complexities. The members said that they would not have joined, if they had not been able to retain their business models.
* The main objective is for each member to increase their brand awareness across Asia-Pacific. The main objective is for each member to increase their brand awareness across Asia-Pacific and augment their distribution network through cross-selling. The alliance members pointed out that most of their brands are not well known outside their respective home markets.
* The members expect that the alliance will only generate a small increase in their interline traffic volumes (at least in the initial phase).
* Interline traffic for most members is a very small part of their overall business (for some it has even been non-existent) and most members do not expect that interline traffic will ever account for a large share of their overall traffic.
* The Value Alliance essentially offers its members a nothing-to-lose alternative for attempting to increase transit traffic and attract passengers in new markets who are now flying with other airlines. Even if the alliance only brings each member a +1% incremental gain in passenger traffic, it can be deemed a success, given the limited cost and the simplicity of the new offering.
* Asia’s independent (LCC)s need to evolve and embrace new alternatives if they are to maintain their growth trajectory and succeed in an increasingly competitive marketplace.
August 2016: 737-88L (61296, HS-DBW "NOK FAH KRAM"), Avolon leased.
November 2016: Nok Air (NKA) welcomed a new Boeing 737-800 Next-Generation, "Nok Tawan," to its fleet. The 737-800 has a capacity of 189Y seats with the latest colorfully designed livery.
March 2017: Thailand low-cost carrier (LCC) Nok Air (NKA) and the Chinese province of Henan have inked a new partnership as the (LCC) continues to expand into China.
Nok Air (NKA) signed a memorandum of understanding (MOU) with the Henan Civil Aviation Development & Investment Company (HNCA) to establish concrete and substantial cooperation in developing an air network throughout China. The agreement enables (NKA) and Henan province to work together in areas related to tourism, culture, aviation and trade.
Nok Air (NKA) (CEO) Patee Sarasin said, “Henan is endowed with a superior geographical location, and it is one of China’s most significant transportation hubs. Potential air routes would enhance economic, social and cultural opportunities. This (MOU) marks a new milestone in the relationship between our nations with the aim to provide travelers from both countries with more positive options to choose from.”
August 2017: News Item A-1: Rising fuel expenses, combined with the cost of operating new international routes, were behind Thailand low cost carrier (LCC) Nok Air (NKA)’s -THB749 million/-$22 million net loss for the 2017 2nd quarter, narrowed from a THB864 million net loss in (2Q) 2016.
(NKA)’s total revenue increased +14.1% year-over-year (YOY) to THB3.4 billion. Passenger revenue rose +7% as (NKA) increased its air fares, even as system traffic declined -2% during the quarter.
Overall expenses were up +9% to THB4 billion, driven by a +39% increase in jet fuel expenses and a +6.4% rise in ground handling costs. (NKA) added 2 international charter routes (between Bangkok’s Don Mueang International Airport [DMK] and Yichang, China; and (DMK) - Baotou, China) during the quarter, totaling 4 new weekly round-trips. Additional costs associated with (NKA)’s acquisition of a new Boeing 737-800 in June contributed to the (YOY) rise.
Thailand’s tourism industry is on the upswing, the company indicated, as the number of foreign tourists into Thailand increased +4.4% (YOY) during the 1st half of 2017 to 17.3 million people.
“For the 2nd quarter, the company expanded international charter routes to China in order to meet the growth of tourists that reflected an [increase in the] number of flights to China from 186 to 336 flights, a +80.7% growth rate [over] the same period last year,” Nok Air (NKA) said.
(NKA) carried 2 million passengers during the 2nd quarter, down -4% (YOY). Traffic was down -2% (YOY) to 1.3 billion (RPK)s as capacity increased +1.3% to 1.5 billion (ASK)s, producing a 81.5% LF passenger load factor, down -2.5 points from (2Q) 2016. Passenger yield increased +9% (YOY) to THB2.32; (RASK) was up +6.7% to THB2.08 and (CASK) increased 7.8% to THB2.62. (CASK) excluding fuel was up +1% (YOY) to THB2.02.
Nok Air (NKA) ended the quarter with 30 airplanes in its fleet, comprising 20 737-800s, 8 Bombardier Dash 8-Q400s and 2 ATR 72-500s. As of August 17, (NKA) has 8 737 MAX 8s and 1 737-800 on order with Boeing (TBC).
NokScoot (NSC), the company’s low cost carrier (LCC) medium/long-haul joint venture with Singapore Airline (SIA) Group subsidiary Scoot (SCT), posted a THB127.5 million net loss for the quarter, narrowed from its THB153.5 million net loss in (2Q) 2016. (SCT) flies 3 leased 777-200s between its hub at Bangkok’s (DMK) airport and destinations in China (Nanjing, Tianjin, Qingdao, Shenyang and Dalian) and Taipei, Taiwan. NokScoot (NSC) also flies a seasonal charter flights to Tokyo Narita. The airline reported THB1.3 billion in revenue for the 2nd quarter, up +34.3% (YOY); operating expenses at NokScoot (NSC) increased +26.8% to THB1.4 billion, related to higher fuel costs.
News Item A-2: Turkish Technic (THY) was selected by Nok Air (NKA) for 737NG landing gear overhaul.
September 2017: News Item A-1: Nok Air (NKA) anticipates reducing its losses substantially this year and will probably move into profitability in 2018, according to (CEO) Patee Sarasin. “We’ve not been profitable for the past 3 years; 2016 was really bad,” he said, talking to (ATW) on the sidelines of the World Low Cost Airlines Congress in London on September 8. “However, we’re looking at the upside now. 2017 will be much better, although not profitable.
News Item A-2: A leadership reshuffle at Thai low cost carrier (LCC) Nok Air (NKA) could pave the way for shareholder Thai Airways (TII) to play a larger role in (NKA)’s turnaround.
(NKA) advised the Thai stock market that (CEO) Patee Sarasin has stepped down from the (CEO) position, although he will stay on as Vice Chairman of the board. Deputy (CEO) Piya Yodmani has taken over as (CEO). (NKA) Chairman Somchainuk Engtrakul also resigned in August. Sarasin has been the (CEO) of (NKA) since its founding in 2004.
August 2018: "Thailand’s Nok Air (CEO) Resigns" by Adrian Schofield
(email@example.com), August 30, 2018.
Thai low cost carrier (LCC) Nok Air (NKA) (CEO) Piya Yodmani has stepped down from the position and will be succeeded by Pravej Ongartsittigul as acting (CEO).
The (NKA) board accepted Piya’s resignation, which was effective August 23. The board noted its gratitude for Piya’s “dedication over the past 11 months to bring (NKA)'s business turnaround plan to fruition.”
Piya was promoted from deputy (CEO) to (CEO) last September, when he took over from long-time (CEO) Patee Sarasin. According to (NKA) Chairman Prasert Bunsumpun, Piya had waited until all key senior executive positions at the airline were filled before resigning.
His replacement Pravej is currently Director and Chairman of (NKA)’s executive committee. (NKA) noted that he has “worked closely with management over the past 11 months.”
Click below for photos:
NKA-737 MAX 8-2014-02
NKA-737-800 - 10th Anniversary 2014-08.jpg
NKA-737-800 - 2014-07-10 YRS
NKA-737-800 - 2015-08.jpg
NKA-737-800 - 2017-03.jpg
NKA-737-800 - 3rd-2016-03.jpg
NKA-737-800NG Nok Tawan - 2016-11.jpg
NKA-737-8FH - 2012-10
NKA-SAAB 340B 2010-01
2 737-4D7 (CFM56-3C1) (1899-24830, /90 HS-TDA "SONGKHLA;" 1922-24831, /90 HS-TDB "PHUKET"), (TII) WET-LEASED. 12C, 137Y.
0 737-4D7 (CFM56-3C1) (2318-26611, /92 HS-TDD "CHUPHON" - SEE PHOTO), (TII) WET-LEASED 2006-01. RETURNED. 12C, 137Y.
1 737-4D7 (CFM56-3C1) (2330-26612, /92 HS-TDE "SURIN"), (TII) WET-LEASED 2004-10. CARRIES "TOT" MARKINGS & www.tot.co.th. (SEE PHOTO). 12C, 137Y.
1 737-4D7 (CFM56-3C1) (26613, HS-TDF "SI SA KET"), (TII) WET-LEASED 2010-05. 12C, 137Y.
1 737-4MO (CFM56-3C1) (3051-29204, HS-DDQ), EX-(PK-GZI), (DEA) LEASED 2011-01. 12C, 137Y.
1 737-4Q8 (CFM56-3) (24707, HS-DDN "NOK TONGCHUMPOO"), (AWW) LEASED 2010-10.
1 737-4YO (CFM56-3C1) (2071-24917, /91 HS-DDL), "C P GOOD FOODS, GOOD HEALTH" TITLE. 12C, 140Y.
1 737-4YO (CFM56-3C1) (2284-26065, /921 HS-DDM "NOK SOD CHUEN"), AIRPLANE GROUP LEASED 2009-06. 12C, 140Y.
1 737-4YO (CFM56-3) (26081, HS-DDO), (DEA) LEASED 2011-01. EX-(UR-GAR).
1 737-800 (CFM56-7B) ("NOK TAWAN," 2016-11), 189Y.
2 737-8AS (CFM56-7B-26/3) (33593, HS-DBL "NOK SANOOK;: 33594, HS-DBM "NOK SOOK JAI"), FLY LEASING LEASED 2013-05. WITH WINGLETS. 189Y.
3 737-8AS (CFM56-7B24) (1617-33813, /04 HS-DBA; 1618-33814, /04 HS-DBB; 1698-33821, /05 HS-DBD), (RBS) LEASED 2011-11. WITH WINGLETS. 189Y.
2 737-8FH (CFM56-7B26) (1711-29670, /05 HS-DBF; 2195-35094, /07 HS-DBG), EX-(TC-AAK), EX-(PGS) 2012-09. WITH WINGLETS. 189Y.
0 737-8V3 (CFM56-7B26) (29670, HS-DBF), RETURNED TO (SMBC) AVIATION CAPITAL AFTER LEASE (2017-05).
3 737-83N (CFM56-7B26) (973-32577, /01 HS-DBE; 1201-32614, /02 HS-DBH; 1212-32616, /02 HS-DBJ "NOK RA REUNG"), EX-(VT-JGN) 2013-02. WITH WINGLETS. 189Y.
1 737-85P (CFM56-7B24) (426-28386, /99 HS-DBC), AIRCASTLE (CSL) LEASED 2011-10, EX-(EC-HGQ). 189Y.
1 737-86J (CFM56-7B24) (4328-37774, /13 HS-DBK), (MC) AVIATION PARTNERS LEASD 2013-06. WITH WINGLETS. 189Y.
8 ORDERS 737-86J (CFM56-7B24) (37794, HS-DBQ), WITH WINGLETS, 189Y:
1 737-88L (CFM56-7B) (61296, HS-DBW "NOK FAH KRAM"), AVOLON LEASED 2016-08.
8 ORDERS 737 MAX 8:
2 ATR72-201 (PW124B) (164, /90 HS-TRA "LAMPANG" - SEE PHOTO; 167, /90 HS-TRB), (TII) WET-LEASED 2009-12, 66Y.
2 ATR72-500 (PW127F) (740, /07 HS-DRC; 754, /07 HS-DRD), EX-(KFH) 2013-02. 72Y.
6 +4 OPTIONS BOMBARDIER DASH 8-Q400NG (4455, HS-DQA; 4506, HS-DQF), 2014-09. 86Y.
6 SAAB 340B (CT7-9B) (422, /97 HS-GBC; 423, /97 HS-GBD; 426, /97 HS-GBE, 2011-10; HS-GBB - - SEE PHOTO - - "NKA SAAB 340B 2010-01;" 449, /98 HS-GBF; 453, /98 HS-GBG; 454, /98 HS-GBH), EX-REGIONAL EXPRESS AUSTRALIA, FOR "NOK MINI" OPERATIONS 2010-01. 34Y.
Click below for photos:
NKA-1-PATEE SARASIN - 2012-03
NKA-1-PATEE SARASIN - 2013-08
NKA-1-PATEE SARASIN - 2014-09
NKA-2-PIYA YODMANI - 2013-08
PRASERT BUMSUMPUN, CHAIRMAN.
PRAVEJ ONGARTSITTIGUL, ACTING CHIEF EXECUTIVE OFFICER (CEO) (2018-08).
PATEE SARASIN, CHIEF EXECUTIVE OFFICER (CEO), RESIGNED (2017-08), BECAME VICE CHAIRMAN (2017-09).
Patee has been the (CEO) of (NKA) since its founding in 2004. He has been the Chief Executive Officer of Nok Air (NKA), the truly Thai low cost carrier (LCC). Patee received his secondary education in England at Kings School, Canterbury, and then spent his college years in the USA, receiving a Bachelor Degree in Business Administration & Computer Science from Clark University in Massachusetts, and a Masters Degree in Mass Communication Film & Video from the American University in Washington, DC. Patee launched his career with advertising agency Lintas in 1983, as a Research Manager, and then took a 2 year break to complete his masters degree, followed by 2 years with (NBC), the USA television network, on both the creative and production side.
Returning to Thailand in 1989, he joined (SPA) Advertising as Creative Liaison officer and a member of the Management Committee, and in 1991 became General Manager of Multi Media Orbit, a production house of (SPA).
In 1992, Patee was appointed Managing Director and later (CEO) of Bates Advertising Thailand, a joint venture between (SPA) and Bates Worldwide. Under Patee’s management, Bates Thailand became the fastest growing advertising agency in Thailand, and included the famed creation of (DTAC) and its launch into the market.
In early 2004, Patee left Bates to join the new airline that was to become Nok Air (NKA) as Chief Executive Officer (CEO), and has been a driving force behind the success of (NKA), utilizing his marketing background and experiences and effectively applying them to Nok Air (NKA). Under Patee’s leadership (NKA) has seen continuous growth in terms of revenue, passenger numbers and destinations, as it reaches from its base in Thailand across Asia. Nok Air (NKA) has already recovered the initial investment just after only 2 years of operation, and it continuously is growing towards a strong, profitable and a healthy company.
As his aviation career takes off, he continues to be invited to speak at various international aviation symposiums around the world including those in Hong Kong, Singapore, London, Sydney, New York, and Houston.
Patee is also an advisor to the Minister of Tourism & Sports of Thailand. He is also an active player and a consultant to the Thailand Squash Team.
SOMMIT LOUN, CHIEF FINANCIAL OFFICER (CFO).
PIYA YODMANI, CHIEF EXECUTIVE OFFICER (CEO) (2017-09).
Piya was previously (NKA) Chief Operations Officer(COO) & Executive VP Business Operation & Deputy (CEO).
CHARNVIT CHARINDHORN, EXECUTIVE VP FINANCE & ACCOUNTING.
CAPTAIN SANJAI BOONMA, EXECUTIVE VP FLIGHT OPERATIONS.
PISHNU SAMAPUDDHI, EXECUTIVE VP MAINTENANCE.
SEHAPAN CHUMSAI, EXECUTIVE VP MARKETING.