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Formed and started operations in 2009. Charter, international, passenger jet airplane services.
AP Mollers Alle 11
The Kingdom of Denmark was established in 800, it covers an area of 43,092 sq km, its population is 5.2 million, its capital is Copenhagen, and its official language is Danish.
April 2009: Parent carrier Primera Air (JTX), was established as JetX (JTX) by its Icelandic investors who had previously supported MD Airlines, including the Primera Travel Group, which took a 60% shareholding initially. In March 2008, JetX was acquired outright by the Primera Travel Group and the airline was re-branded in October 2008 as Primera Air (JTX).
The Danish subsidiary, Primera Air Scandinavia (PRI) was then established with operations starting in May 2009. (PRI) operates inclusive tour flights on behalf of its owner, the Primera Travel Group form Copenhagen and other Scandinavian cities, in addition to ad hoc passenger jet airplane charter flights. Also offers (ACMI) airplane wet-leasing services.
(IATA) Code: PF. (ICAO) Code: PRI.
Main Base: Billund airport (BLL).
October 2012: Norwegian (NWG) launched 2 new routes from Sweden to Gran Canaria (LPA) on October 29. (NWG) now flies once a week from both Malmö (MMX) in southernmost Sweden and Karlstad (KSD) in central Sweden with its 737-800s. Competition on the Malmö route comes from TUIfly Nordic (TNS)’s 2x-weekly flights and Primera Air (PRI)’s weekly operation. (NWG) already serves Gran Canaria from 3 other Swedish airports: Stockholm Arlanda, Gothenburg Landvetter, and Umeå.
March 2014: (AJW) Aviation has signed a (CFM56-7) fan blade-exchange agreement with Danish airline, Primera Air (JTX). The 5-year agreement covers 6 Boeing 737-800s and 2 737-700s.
November 2014: Primera Air Scandinavia ((IATA) Code: PF, based at Billund) (PRI) operated its maiden Reykjavik Keflavik to New York (JFK) flight on Sunday, November 16, roughly a month after it received route exemption from the USA Department of Transportation (DoT).
While the granting of USA traffic rights is an important milestone for Primera Air (PRI), (CEO) Hrafn Thorgeirsson said his airline has no immediate plans to exploit them on a large scale.
"However, it must be pointed out that the rights do open up new channels and definitely means that we can offer a more varied program," he said. "It will enable us to work in bigger markets in the future as the USA is the 2nd biggest international tourist destination in the world with >70 million passengers arriving each year".
As a member of Denmark's Primera Travel Group (which includes Solresor, Bravo Tours, Lomamatkat, Heimsferðir and Solia), Primera Air Scandinavia (PRI)'s primary goal is to provide air travel services to the leisure market. At present, its fleet consists of 2 737-700s and 5 737-800s.
November 2015: Primera Air Scandinavia (PF, Billund) has rolled out plans to boost its scheduled passenger operations out of its Billund base next summer.
The Danish leisure operator said that it would launch new routes to Barcelona El Prat (2x-weekly), Paris (CDG) (2x-weekly), Nice (2x-weekly), and Venice Marco Polo (2x-weekly) while increasing frequencies to existing destinations such as Antalya, Palma de Mallorca Son Sant Joan, Malaga, and Faro.
December 2015: Primera Air Scandinavia ((IATA) Code: PF, based at Billund) (PRI) has completed the transfer of its entire 737-700 fleet to subsidiary, Primera Air Nordic ((IATA) Code: 6F, based at Riga) Skyliner Aviation has reported.
May 2016: Scandinavian leisure carrier Primera Air (PRI) has placed an order for 8 Boeing 737 MAX 9s, has taken purchase rights on 4 more, and will lease another 8 from US lessor Air Lease Corporation (ALE).
Announcing the agreement May 11, Boeing (TBC) valued the firm order at >$950 million at list prices.
Primera Air (JTX) is part of Primera Travel Group, which has travel agencies and tour operating companies in Denmark, Estonia, Finland, Iceland, Norway and Sweden.
(JTX) currently operates 9 737-700s and 737-800s to >70 European airports. It will use the 737 MAX 9s, equipped with auxiliary fuel tanks, to launch flights between Europe and the USA east coast.
“The 737 MAX 9 will allow Primera Air (JTX) to open up nonstop, long-haul routes from Europe to the USA with unmatched economics. This airplane has a lower per-seat cost than the current wide body airplanes servicing the transatlantic, and the capabilities of this airplane type will change the economics of the industry. This will open up fantastic possibilities for growth,” Primera Air (JTX) President Andri Ingolfsson said.
Boeing (TBC) said the MAX 9 will form the backbone of (JTX)’s fleet, joining >3,700 MAX orders from 87 customers that it has accumulated to date. “The MAX 8 and 9 will be followed in 2019 by the smaller MAX 7 and higher capacity MAX 200, while studies and customer discussions continue on further growing the family,” Boeing said.
On May 10, Boeing suspended 737 MAX flights after being informed by (CFM) International of a potential issue with the airplane’s (LEAP-1B) engine, although Boeing says 737 MAX 8 deliveries will begin this month as planned.
May 2017: 737-8Q8 (30688, OY-OSA) leased to Jet2 (JT2).
December 2017: Scandinavian leisure carrier Primera Air (PRI) has ordered 2 more Boeing 737 MAX 9s, taking the original order signed in May 2017 from 8 to 10 airplanes.
(PRI) said the amended order will further enhance (PRI)’s growth potential with possibilities of adding even more new routes to its already extensive network.
(PRI) is part of the Primera Travel Group, which has travel agencies and tour operating companies in Denmark, Estonia, Finland, Iceland, Norway, and Sweden. “Being the 1st airline in the world to take the Boeing 737 Max 9-Extended Range into service gives (PRI) a fantastic opportunity and position to grow new traffic on routes that so far have been either under-served or simply very expensive,” (PRI) President & Owner Andri Már Ingólfsson said in a statement.
At the same time, (PRI) said it has signed an agreement with Aviation Capital Group (CGP) for the sale and lease back of 3 Boeing 737 Max 9s that (PRI) has on order from Boeing (TBC) scheduled for delivery in 2019. The total value of the 3 airplanes is $360 million. Under the terms of the agreement, the airplanes will be leased back for 12 years.
February 2018: Scandinavian leisure carrier Primera Air (JTX)/(PRI) is launching a new route from London Stansted to Washington Dulles from August as it taps into growing demand for low-cost transatlantic flights, the latest business strategy many European airlines are adopting to chase profits in a competitive market.
Primera Air (JTX)/(PRI) will fly 5x-weekly from London Stansted to Washington Dulles airport from August 22, as well as increasing flight frequencies between Stansted and Toronto from 3x- to 5x-weekly, it said.
(JTX)/(PRI) has previously said it expects to have a fleet of 35 narrow body airplanes by 2021, including leased and owned Airbus A321neos, A321neo LRs and Boeing MAX 9 ERs.
“Our booking numbers show that travelers have been waiting for flights to North America. We are very satisfied with the results so far and are adjusting our flight network accordingly,” (JTX)/(PRI) President & owner Andri Ingolfsson said.
Flights will be operated with new Airbus A321neos and A321LRs, which the airline is scheduled to receive soon. “We are only a few weeks away from receiving our 1st Airbus A321neo units, which will start operations in April,” Ingolfsson added.
Primera Air (JTX)/(PRI), which is part of the Primera Travel Group, a Scandinavian tour operator and travel agency business, is headquartered in Riga, Latvia, and has both a Latvian and a Danish air operator’s certificate.
(JTX)/(PRI) has previously announced it will open new bases in Birmingham in the UK, London Stansted and Paris Charles de Gaulle for flights to New York, Boston and Toronto this April. In the next 2 years, Primera Air (JTX)/(PRI) plans to increase its presence on current bases and add new transatlantic routes and bases, as (JTX)/(PRI) has 20 new Boeing MAX 9 ERs on order.
April 2018: A321neo (8145, OY-PAA), delivery, one of of 3 being leased from (GE) Capital Services (GECAS). It will be joined by a further 5 examples (including 2 long range A321LRs) supplied by another lessor, all of which are due for delivery by the end of the year.
These airplanes will initially based in Denmark, before moving to the UK, where it will be used to open new routes to New York, Boston and Toronto.