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Airlines

Name: SWISS WORLD AIRWAYS - S.W.A.
7JetSet7 Code: SWI
Status: Currently Not Operational
Region: EUROPE
City: GENEVA
Country: SWITZERLAND
Employees 400
Web:
Email:
Telephone:
Fax:
Sita:
Background
(definitions)

STARTED OPERATIONS IN 1997. "FRENCH-SWISS" NATIONAL CARRIER. GOVERNMENT OWNS 40%, FOREIGN INVESTORS 40%. A K A SWISS WORLD AIRLINE NETWORK (SWAN). INTERNATIONAL, LONG-HAUL JET AIRPLANE SERVICES TO THE USA.

Switzerland (Swiss Confederation) was established in 1291, its covers an area of 41,293 sq km, its population is 7.5 million, its capital city is Berne, and its official languages are French, German, Italian, and Romanche.

JUNE 1997: PARIS AIR SHOW ANNOUNCEMENT OF 2 ORDERS (1998) 767-300'S. PLANS TO START OPERATIONS TO NEW YORK (JFK), MIAMI (MIA) & CHICAGO (ORD) WITHIN FOUR MONTHS WITH LEASED 767'S, MAINTAINED BY BRITISH AIRWAYS (BAB). $203 MILLION ORDER.

(BAB) HAS 5 YEAR TOTAL ENGINEERING SUPPORT CONTRACT.

SEPTEMBER 1997: NOW NAMED 'SWAN-SWISS WORLD AIRWAYS.'

PLANS TO LAUNCH 2 767-300ER'S SERVICE TO NEW YORK & MIAMI (MIA) IN DECEMBER 1997 WITH 210 PAX CONFIGURATION, AIRPLANES MAINTAINED BY BRITISH AIRWAYS (BAB) & MARKETING BY AMR GROUP. HAS START-UP CAPITAL OF $60 MILLION. AFTER NEW YORK & MIAMI (MIA), PLANS FOR WASHINGTON DC, BOSTON, CHICAGO (ORD), AND MONTREAL.

OCTOBER 1997: 400 EMPLOYEES.

NOVEMBER 1997: REGULATORY AUTHORITY ISSUES DELAYED START OF OPERATIONS FROM DECEMBER FOR 2 - 3 MONTHS.

APRIL 1998: 1 767-266ER (23178). 2ND NEXT MONTH.

MAY 1998: WAITING FOR AIRPLANES, EX-ROYAL BRUNEI AIRLINES (RBA).

NEW TOP MANAGEMENT PETER LEISHMAN, WHO DID INITIAL BUSINESS PLAN
FOR BOTH DEBONAIR (DEB) AND EASYJET (EZY). IS ACTING CEO UNTIL MALCOLM BROMHAM, FORMER VP AT NORTHWEST & CONTINENTAL, ARRIVES IN 3 MONTHS. PIERRE A PORTA, FORMER CEO, TO BECOME VP FLIGHT OPERATIONS.

JUNE 1998: POSSIBLE 767-200, EX-TACA INTERNATIONAL (TAC). DIFFICULTIES IN OBTAINING THE 2 ROYAL BRUNEI AIRLINES (RBA) 767'S.

JULY 1998: 1 767-219ER (23326) DELIVERY.

SEPTEMBER 1998: STARTS 767 SERVICE TO NEWARK. PLANS TO LEASE 4 737-700'S IN 1999 FROM BAVARIA & PEMBROKE. PLANS FOR LEASE OF 757-200 IN NOVEMBER 1998. PLANS TO START WASHINGTON DULLES NOVEMBER 1998. OFFERS 3 CLASSES OF PASSENGER SERVICES, FREE MEALS EXCEPT DISCOUNTED PASSENGER FARES ARE EXPECTED TO PAY FOR MEALS & BEVERAGES. INTENDS TO BE 1ST CARRIER TO OPERATE 737-700'S TRANSATLANTIC. IN 1999, ALSO TO SERVE MONTREAL. INAUGURAL FLIGHT WAS PILOTED BY FOUNDING CEO, PIERRE A'PORTA, NOW CHIEF OPERATIONS & SAFETY OFFICER.

OCTOBER 1998: INTENDS TO FLY 737-700 EXTENDED TWIN-ENGINE OPERATIONS (ETOPS) TO NEW YORK (JFK) WITH AUXILIARY FUEL TANKS INSTALLATION. IN NOVEMBER 1998 BASEL-MULHOUSE - NEWARK.

757-23A (24291), AIR HOLLAND (HOL) LEASED.

DECEMBER 1998: REQUESTS GOVERNMENT INJECTION OF $2.1 MILLION OR SAYS IT WILL GO BANKRUPT. ONLY 25% LOAD FACTOR (LF) SINCE START OF OPERATIONS TO NEWARK.

SUSPENDS OPERATIONS.

FEBRUARY 1999: SHAREHOLDERS PLAN TO REVIVE CARRIER WITH SERVICES
STARTING AGAIN IN MAY 1999 WITH LEASED 737-700'S TRANSATLANTIC.

Fleet:
(definitions)

Click below for photos:
SWI-757-23A

December 1998:

4 ORDERS (1999) 737-700, (BAV) & PEMBROKE LEASED (187, 194).

1 757-23A (215-24291), (HOL) LSD 1998-10.

1 +1 ORDER 767-266ER (97-23178), EX-RBA, BOULLIOUN (BOU) LSD, ETOPS.

Management:
(definitions)

PHILIPPE ROCHAT, CHAIRMAN.

PETER LEISHMAN, CHIEF EXECUTIVE OFFICER (CEO) (ACTING FOR MALCOLM BROMHAM, EX-(NWA) & (CAL).

PIERRE A-PORTA, VP FLIGHT OPERATIONS.

JEAN-CHARLES SIMON, MANAGING DIRECTOR.

PETER SMITH, TECHNICAL DIRECTOR.

 
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