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THD-2013-07 - AVIANCA REBRAND
TACA INTERNATIONAL (TAC) SUBSIDIARY OPERATING 737 STARTED IN 1995.
JULY 1996: 1 WET-LEASED 737-200A FOR ROUTES TO MIAMI (MIA) & NEW ORLEANS.
MAY 1997: (FAA) SAFETY OVERSIGHT RATES HONDURAS CATEGORY 3 WHICH BARS FLIGHTS TO USA (UNLESS WET-LEASED) UNTIL REGULATORY AUTHORITY ENFORCES SAFETY AND TECHNICAL PRACTICES IMPROVEMENTS.
October 2009: Avianca (AVI) has confirmed it is merging with Grupo TACA (TAC). In a letter to employees, (AVI) CEO, Fabio Villegas said (AVI)'s board after months of study has decided to pursue a "strategic merger" with Grupo TACA (TAC). But Villegas stressed that each company intends to maintain its own identity and will continue to operate independently. He said "the project offers big opportunities given the multitude of synergies" the two carriers will be able to pursue. Their combined network will also provide (AVI) and (TAC) customers with improved connections throughout the Americas and the world. The two carriers already code share on some routes.
"I am sure with the commitment of all employees we will create with (TAC) the most important airline leader in Latin America," Villegas said. He called the deal with (TAC) "of great significance for our company and the Latin American aviation industry in general". Villegas said combined, the carriers have an "optimistic future" which is sure to be "recognized nationally and internationally".
(LAN) Airlines is now the biggest airline group in Latin America, with passenger airlines in Chile, Argentina, Ecuador, and Peru, plus cargo airlines in Brazil, Colombia, Mexico, and the USA. Publicly-traded (LAN) also has been looking at establishing new passenger airlines in Colombia and Brazil, perhaps through a merger or acquisition.
Grupo Taca (TAC) includes airlines in nearly every Central American country as well as in Peru. (TAC), which is privately owned, also has a stake in Mexican low-cost carrier Volaris (VLS).
(AVI) is predominately owned by Brazil's Synergy Group, which also owns Brazilian carrier OceanAir (ONE) and Ecuadorean regional carrier, VIP. It is unclear if the (AVI)-(TAC) tie-up will include these smaller carriers but (AVI) already last year took over the management of OceanAir (ONE). (AVI) last year also acquired Colombian cargo carrier Tampa (TMP).
Once the transaction is complete, (TAC) (CEO) & Chairman, Roberto Kriete will serve as Chairman of the new groupís board of directors and (AVI) (CEO), Fabio Villegas plans to serve as (CEO). Other members of the new companyís senior management team include current (TAC) (COO), Estuardo Ortiz who will assume the same role upon the companyís formation, and (AVI) (CFO), Gerardo Grajales, who also assumes the same role once the merger is complete.
(AVI) is roughly double the size of (TAC) on a revenue basis with the former generating about $2 billion in annual revenues and the latter about $1 billion. (LAN) as a group last year generated $4.5 billion in revenues.