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TNM-2013-05 - UNIFIED AVIANCA LIVERY A320
TNM-2013-07 - AVIANCA REBRAND
FORMED AND STARTED OPERATIONS IN 1999. FORMERLY TRANSAM. A K A TRANS AMERICAN AIRLINES. HQ IN MIRAFLORES, PERU. REGIONAL, SCHEDULED, PASSENGER, JET AIRPLANE SERVICES.
AVENIDA COMANDANTE ESPINAR 331
MIRAFLORES, LIMA 18, PERU
Peru was established in 1821, covers an area of 1,285,216 sq km, its population is 24 million, its capital city is Lima, and its official language is Spanish.
JULY 1998: OWNED BY LONG TIME AIRLINE EXECUTIVE, DANIEL RATTI, FORMER CARNIVAL AIRLINES (CVL) (CEO) & PRIOR EXPERIENCE WITH CHALLENGE AIR CARGO (CHA) & AIR FLORIDA, & (CEO), OF AEROPERU (PER).
MARKETING ALLIANCE WITH (TACA) INTERNATIONAL (TAC).
ERNESTO MAHLE, FOUNDER.
PLANS FOR 3RD 737-200 IN 1999.
737-201 (61-19422) RETURNED TO PLM INTERNATIONAL (PLM).
SEPTEMBER 1998: 2 737-2L9'S (JT8D-9A), EX-(TACA) INTERNATIONAL (TAC).
OCTOBER 1998: PAINTS EACH AIRPLANE WITH GIRL'S NAME & "FLY ME."
NOVEMBER 1998: TRANSAM (TNM)'S MAIN COMPETITOR WILL BE AERO CONTINENTE (COH) WHICH CURRENTLY HAS 80% OF THE DOMESTIC MARKET.
MAY 1999: (TACA) INTERNATIONAL (TAC) BUYS CONTROLLING INTEREST IN TRANSAM (TNM).
JULY 1999: GOVERNMENT OK'S DOMESTIC OPERATIONS WITH 2 737-200'S. ITS INTERNATIONAL APPLICATION IS PENDING.
TO CUZCO, PIURA, & TRUJILLO.
AUGUST 1999: CHANGES NAME FROM "TRANSAM" TO "(TACA) PERU."
SEPTEMBER 1999: (TACA) INTERNATIONAL (TAC) TO INVEST $250 MILLION IN (TACA) PERU (TNM) AND CREATE 300 NEW JOBS. REQUESTS INTERNATIONAL AUTHORITY TO MIAMI, MEXICO, PANAMA, SAN JOSE, BUENOS AIRES, & SAO PAULO (A319/A320'S). STARTS SERVICE TO IQUITOS & CUZCO IN 10/99 AND TO BUENOS AIRES, SAO PAULO, & MIAMI (MIA) IN 1999-11.
NOVEMBER 1999: (FAA) SAFETY OVERSIGHT RECLASSIFIES PERU AS CATEGORY 1 (OK FOR FLIGHTS TO USA).
2 A319-132'S (1066, N471TA) DELIVERIES.
MARCH 2000: LIKE LAN PERU (LPU), BOTH HAVE BEEN IN LEGAL BATTLE TO ACQUIRE AEROPERU (PER) LATIN AMERICAN ROUTES. (LPU) HAS INDICATED THEY WILL SUSPEND OPERATIONS IN 3/00 OF 737-200. ALSO, RUMORS OF AEROPREU (PER) BEING REACTIVATED.
JUNE 2000: PLANS TO INVEST $280 MILLION IN HUB AT LIMA.
GOVERNMENT OK'S ROUTES TO BUENOS AIRES AND MEXICO CITY (A319).
JULY 2000: ADDS SERVICE TO BUENOS AIRES (A319, DAILY), CARACAS, GUAYAQUIL, MEXICO CITY, PANAMA CITY, SAO PAULO, QUITO.
DECEMBER 2000: TO LA PAZ/SANTA CRUZ CODE SHARE WITH AEROSUR (REO).
JANUARY 2001: CODE SHARE WITH AEROMEXICO (AMX) TO MEXICO CITY.
APRIL 2001: IS NOW NO LONGER A BOEING OPERATOR, WHEN IT RETURNS 2 737-200'S TO (TACA) INTERNATIONAL (TAC).
MAIN BASE: LIMA (JORGE CHAVEZ INTERNATIONAL) (LIM).
DECEMBER 2001: A320 WET-LEASED TO AEROSUR (REO) FOR OPERATIONS LA PAZ TO SANTA CRUZ.
MARCH 2002: 2001 = +58% (RPK) PASSENGER TRAFFIC, 64% LF LOAD FACTOR.
September 2003: Code share with AeroSur (REO), La Paz to Santa Cruz & on (TACA) Peru (TNM)'s Lima to La Paz.
June 2005: (TACA) Peru (TNM) operates domestic and regional services from Lima to major Peruvian cities, and intends to operate international services. Airplanes are leased from (TACA) International (TAC).
(IATA) Code: TO - 530. (ICAO) Code: (TPU) (Callsign - TRANS PERU).
Parent organization/shareholders: Daniel Ratti (51%); & (TACA) International Airlines (TAC) (49%).
Alliances: AeroSur (REO); Avianca (AVI); & Lloyd Aereo Boliviano (LAB).
October 2009: Avianca (AVI) has confirmed it is merging with Grupo (TACA) (TAC). In a letter to employees, (AVI) (CEO) Fabio Villegas said (AVI)'s board after months of study has decided to pursue a "strategic merger" with Grupo (TACA) (TAC). But Villegas stressed that each company intends to maintain its own identity and will continue to operate independently. He said "the project offers big opportunities given the multitude of synergies" the 2 carriers will be able to pursue. Their combined network will also provide (AVI) and (TAC) customers with improved connections throughout the Americas and the world. The 2 carriers already code share on some routes.
"I am sure with the commitment of all employees we will create with (TAC) the most important airline leader in Latin America," Villegas said. He called the deal with (TAC) "of great significance for our company and the Latin American aviation industry in general". Villegas said combined, the carriers have an "optimistic future" which is sure to be "recognized nationally and internationally".
(LAN) Airlines is now the biggest airline group in Latin America, with passenger airlines in Chile, Argentina, Ecuador, and Peru, plus cargo airlines in Brazil, Colombia, Mexico, and the USA. Publicly-traded (LAN) also has been looking at establishing new passenger airlines in Colombia and Brazil, perhaps through a merger or acquisition.
Grupo Taca (TAC) includes airlines in nearly every Central American country as well as in Peru. (TAC), which is privately owned, also has a stake in Mexican low-cost carrier Volaris (VLS).
(AVI) is predominately owned by Brazil's Synergy Group, which also owns Brazilian carrier Ocean Air (ONE) and Ecuadorean regional carrier, (VIP). It is unclear if the (AVI)-(TAC) tie-up will include these smaller carriers but (AVI) already last year took over the management of Ocean Air (ONE). (AVI) last year also acquired Colombian cargo carrier Tampa (TMP).
Once the transaction is complete, (TAC) (CEO) & Chairman Roberto Kriete will serve as Chairman of the new group’s board of directors and (AVI) (CEO) Fabio Villegas plans to serve as (CEO). Other members of the new company’s senior management team include current (TAC) (COO) Estuardo Ortiz who will assume the same role upon the company’s formation, and (AVI) (CFO) Gerardo Grajales, who also assumes the same role once the merger is complete.
(AVI) is roughly double the size of (TAC) on a revenue basis with the former generating about $2 billion in annual revenues and the latter about $1 billion. (LAN) as a group last year generated $4.5 billion in revenues.
Next month, (TAC) will start Lima to Mexico City. In December, it will start serving its 42nd destination, Porto Alegre in SE Brazil from its Lima hub. This will be its 3rd in Brazil after Sao Paulo and Rio.
Amadeus reached a 5-year, full-content distribution agreement with (TACA) International Airlines (TAC) covering all inventory from (TAC) as well as its subsidiaries Lacsa (LAC), Aviateca (AVT) and (TACA) Peru (TNM).
December 2010: Peru and Mexico have agreed to expand their bilateral air accord to include a significant number of new frequencies available for airlines from both countries, as well as new city pairs. The Peruvian Ministry of Transport & Communications has confirmed that the number of frequencies for flights between both countries will be increased from 13 to 56 weekly frequencies for each side. The agreement also includes a number of new cities to which flights between both countries can be operated in addition to Lima and Mexico City, namely Toluca and Cancun in Mexico, and Cusco and Arequipa in Peru, although a ministry source says that the "spirit of the agreement" calls for authorizing "any route" between both countries.
Any carrier of either country can use the available frequencies and both sides have committed to speed up the administrative authorization process. Additionally, the agreement introduces the full liberalization of air cargo services and gives full 5th freedom rights for flights with origin and/or destination within Latin America.
Currently, Aeromexico (AMX), Lan Peru (LPU) and (Taca) Peru (TNM) offer flights from Lima to Mexico City. (TNM) has already said that it plans to grow its 4x-weekly frequencies between Lima and Mexico operated with A319s to daily flights, while (LPU) and (AMX), which are operating 767 and 737-800 equipment, respectively, have yet to announce their plans for the route.
February 2011: (Taca) Peru (TNM), part of the Avianca (AVI) - (TACA) (TAC) grouping, launched its 1st Peruvian domestic route. Using a new Embraer E190 received at a ceremony attended by Peru’s President Alan Garcia, (TNM) is now flying from Lima to 3 smaller domestic cities. Lima is a hot property as far as airline hubs go, given the city’s growing economy and excellent geography. Argentina, Chile, Bolivia, Paraguay, and wealthy areas in southern Brazil can also use it as a hub to reach Colombia, Ecuador, Central America, Mexico, and the USA. On the other hand, it’s not quite as good as Panama, where just about everywhere in the Americas is reachable with narrow bodies.
April 2012: (TACA) Peru (TNM) will add a 1st A330-200 (948, N948AC) to its fleet in November when the airplane will be transferred from sister carrier Avianca (AVI). It is not known yet on which routes the wide body is going to be deployed.
October 2012: (TACA) Perú (TNM) plans to upgrade 1 of its 2 daily service from Lima Jorge Chávez International (LIM) to Buenos Aires Ezeiza Ministro Pistarini (EZE) from an A321-200 to an A330-243 (1279, N279AV) from December 15. It has just recently taken delivery of the airplane that has been transferred from sister carrier Avianca Colombia (AVI).
The Avianca Taca group of airlines will unify all members under the single Avianca (AVI) brand name starting in the 1st half of 2013. Each member carrier will keep its own separate legal corporate status but will be authorized to do business under 1 brand name.
During the 1st stage, Avianca (AVI), Tampa Cargo (TMP) and the (TACA) (TAC) group of airlines ((TACA) International (TAC), LACSA (LAC), (TACA) Peru (TNM) and Aviateca (AVT)) will adopt the single brand name in the 2013 1st half. Aerogal (ERG) will join them in the 2nd half.
Since the Avianca (AVI) and (TACA) group of airlines merged, it has implemented 45 new routes, increased (ASK)s by +37% and simplified its fleet by reducing it from 11 to four airplane family types. It also unified their respective frequent flyer programs into a single product, "LifeMiles" and joined the Star Alliance (SAL).
(CEO) Fabio Villegas Ramirez said, that in addition to the upgrade in infrastructure and technology and network expansion, the integrated member airlines have “simultaneously registered highly satisfactory results in domestic and international markets, as well as impressive customer satisfaction figures, which has facilitated growth and positive financial results.”
December 2012: (TACA) Peru (TNM) is planning further expansion with the introduction of wide body airplanes, 2 A330s, which will be used initially to increase capacity to Buenos Aires, Bogota, and Miami. The upcoming expansion at the Avianca-(TACA) (AVI)/(TAC) subsidiary follows rapid growth by (TNM) over the last 2 years in both the domestic and international markets. (TACA) Peru (TNM) earlier this year became the 2nd largest carrier in the country’s fast-growing domestic market, a position it has had for several years in Peru’s international market.
The new fleet of Lima-based A330s should help Avianca-(TACA) (AVI)/(TAC) close the gap with rival (LATAM) (LAN)/(TPR), which is by far the largest airline group in Peru and the broader South American market. (AVI)/(TAC) has been focusing on expanding its Lima hub, which is well positioned as a north-south hub for the fast-growing intra-Latin American market, as congestion at its main hub at Bogota increases. (TNM) is 1 of several (TACA) (TAC) carriers being rebranded "Avianca" in 1st half (1H) 2013 as A(AVI)/(TAC) finally moves to a single brand 3 years after it completed its merger.
February 2013: (TACA) International Airlines ((IATA) Code: TA, based at San Salvador Cuscatlán International (SAL)) (TAC) as well as sister carrier (TACA) Costa Rica ((IATA) Code: LR, based at San José Juan Santamaría International (SJO)), (LAC), (TACA) Perú ((IATA) Code: TO, based at Lima Jorge Chávez International (LIM)) (TNM) and TAMPA Cargo ((IATA) Code: QT, based at Medellín José Maria Córdova International (MDE)) (TMP) are all expected to be rebranded as "Avianca" in June according to statements made by Avianca Colombia ((IATA) Code: AV, based at Bogotá El Nuevo Dorado International (BOG)) (AVI) said Chief Operating Officer (COO), Estuardo Ortiz. The re-branding of AeroGal ((IATA) Code: 2K, based at Quito Marsical Sucre (UIO)) (ERG) has been postponed until the end of the year or early 2014.
May 2013: Bogota-based, Avianca (Taca) Holdings reported a 1st-quarter net income of +$75.3 million, >doubled from +$34.9 million in the year-ago.
Avianca Taca Holdings, created by the 2009 combination of Colombia’s Avianca (AVI) and El Salvador-based Grupo (TACA) (TAC), has formally re-branded itself Avianca Holdings and intends to integrate (TACA) (TAC) and its other airline subsidiaries under a single “Avianca” brand.
Other carriers in the group to move under the Avianca (AVI) brand include Tampa Cargo (TMP), (TACA) Peru (TNM), Costa Rica-based Lacsa (LAC) and Ecuador-based Aerogal (ERG).
Avianca Holdings (CEO) Fabio Villegas said that “the single commercial brand represents a very important milestone.” The combined fleet of Avianca (AVI) and (TACA) (TAC) stands at 151 airplanes. “Currently, the ‘new Avianca’ (AVI) covers 100 destinations in 25 countries in the Americas and Europe through 5,100 weekly flights.”
Avianca (AVI) said the new branding will “gradually” roll out, with its airplane fleet and other facilities moving toward a single visual brand.
SEE PHOTO: "TNM-2013-05 UNIFIED AVIANCA LIVERY A320."
July 2015: Avianca Peru (TNM) on July 26 began 3x-weekly A319 services between its base in Lima (LIM) and Cancún (CUN) in Mexico. The 3,824 km route is already served by (LAN) Airlines with 11 weekly A320 flights. This is (TNM)’s 2nd Mexican route, as it already serves Mexico City with daily flights. This brings to 25 the number of destinations served by Avianca Peru (TNM) from Lima, of which only 7 are domestic Peruvian routes.
February 2016: Avianca (AVI) on February 4 commenced services on the 1,027 km sector between Quito (UIO) and Panama City (PTY). (AVI) will utilize its A319s on the route between the Ecuadorian and Panamanian airports 2x-weekly (Thursdays and Sundays). (AVI) also joins fellow alliance member, Copa Airlines (COP) on the city pair, with (COP), the national carrier of Panama operating 35x-weekly services between the 2 cities. Quito becomes the 4th route for Avianca (AVI) from Panama City, with (AVI) also serving Bogota (Colombia) with 21x-weekly flights, San Jose (Costa Rica) with 19x-weekly flights and San Salvador (El Salvador) with 11x-weekly flights.
0 737-2L9 (JT8D-9A) (705-22408, /80 N251LF), EX-TACA (TAC), (AFJ) LSD, 2 RTND (TAC) 2001-04. 8C, 111Y.
0 737-230 (JT8D) (22636), (TAC) LSD, RTND (TAC) 2001-04. 8C, 111Y.
2 A319-132 (V2524-A5) (1066, /99 N471TA; 1113, /99 N472TA; 1140, /99 N473TA; 1159, /00 N474TA), (TAC) 5 YR LSD 1999-11. 1140; 1159; RTND. 12C, 108Y.
1 A320-233 (V2527E-A5) (1339, /00 N463TA), (TAC) LSD, WET-LST
REO 2001-12, 12C, 138Y.
1 A320-233 (V2527E-A5) (1400, /01 N470TA), (TAC) LSD. 12C, 136Y.
1 A330-243 (TRENT 772B-60) (948, /08 N948AC - - SEE PHOTO - - "AVI-A330-2008-09") TO BE (AVI) WET-LST (TNM) 2012-11. 30C, 222Y.
1 A330-243 (TRENT 772B) (1279, /12 N279AV), TRANSFERRED FROM (AVI) 2012-10. 30C, 222Y.
0 SA227-AC METRO III (AC-647), RTND.
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ERNESTO MAHLE, FOUNDER.
ROBERTO KRIETE, CHAIRMAN AVIANCATACA (AVI)/(TAC) HOLDINGS.
FABIO VILLEGAS RAMIREZ, EXECUTIVE PRESIDENT (AVI) (2005-03) AND (CEO) AVIANCA TACA HOLDING SA (2010-02).
DANIEL RATTI, PRESIDENT, (TNM), EX-(CVL), (CHA), & (PER),
AUGUSTO ECONA, VP MAINTENANCE & ENGINEERING.