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Name: TIGERAIR TAIWAN
7JetSet7 Code: TTW
Status: Operational
Region: CHINA
City: TAIPEI
Country: TAIWAN
Employees 127
Web: china-airlines.com
Email: ping-huan_shih@email.china-airlines.com
Telephone: +886 2 2715 2233
Fax: +886 2 2514 6005
Sita:
Background
(definitions)

Click below for data links:
TTW-2013-12 TIGERAIR TAIWAN
TTW-2014-11 - TO BANGKOK
TTW-2016-01 - Taipei to Fukuoka.jpg
TTW-2016-01 - Taipei to Nagoya.jpg
TTW-Cabin Attendants Tokyo Haneda-2015-12.jpg
TTW-MAP

Formed in 2013 and started operations in 2014. Domestic, regional & international, scheduled & charter, passenger & cargo, jet airplane services.

Address:
No 3 Alley 123, Lane 405, Tunghwa
N. Rd, Taipei 10548, Taiwan

TAIWAN (REPUBLIC OF CHINA) WAS ESTABLISHED IN 1949, IT IS AN ISLAND COVERING AN AREA OF 36,179 SQ KM, ITS POPULATION IS 21.5 MILLION, ITS CAPITAL CITY IS TAIPEI, AND ITS OFFICIAL LANGUAGE IS CHINESE.

SEE - - "TTW - MAP."

December 2013: As budget airlines become increasingly popular in the region, Taiwan is set to see at least two new low-cost carriers (LCC)s move in over the next year, according to the Civil Aeronautics Administration (CAA).

Taiwan has been host to 13 budget carriers since the first set up shop in the region nearly a decade ago, the (CAA) said, and more are on the way, as two Taiwan-based carriers are keen to jump on the low-cost runway.

TransAsia Airways (FSH) in November announced plans to set up Taiwan's first locally based budget airline, which it expects to take off by the end of 2014.

Meanwhile, the board of directors of China Airlines (CHI), Taiwan's largest carrier, has approved a joint venture (JV) with Singapore's Tigerair (TGR), that the companies hope can go operational next year.

In addition to the local carriers, the (CAA) said that a budget Vietnamese airline is looking into the possibility of opening a Taipei route.

Singapore's Jetstar Asia (JSA) was the 1st budget firm to make inroads in Taiwan in 2004, kicking off a trend which has seen low-cost carriers (LCC)s grow in popularity and scope over the past decade.

Budget airlines made up <4% of international routes to and from Taiwan last year, but the ratio grew to 5.7% in the 1st 10 months of this year, the (CAA) said.

Over the same period of time, 1.85 million passengers flew on (LCC)s, nearly double last year's 930,000, according to (CAA) data.

Joey Kao Marketing Manager at AirAsia (ASW), Asia's largest budget air carrier, said that the company has made profits every year despite growing fuel costs, noting growth of >20% in the 3rd quarter of 2013 thanks to good cost management.

China Airlines ((IATA) Code: CI, based at Taipei Taoyuan) (CHI) has beaten local rivals TransAsia Airways ((IATA) Code: GE, based at Taipei Sung Shan) (FSH) in the race to establish Taiwan's 1st Low Cost Carrier (LCC) with the signing of a joint-venture (JV) agreement with Singapore's Tigerair ((IATA) Code: TR, based at Singapore Changi) (TGR) establishing Tigerair Taiwan (TTW) (to be based at Taipei Taoyuan). Tigerair Taiwan (TTW) is expected to begin operations at the end of 2014.

China Airlines Chairman Sun Huang-Hsiang said the (JV) should “stimulate demand in the civil aviation market here, usher in a new era for the local aviation industry and create Taiwan’s 1st (LCC).”

Tigerair (TGR) (CEO) Koay Peng-Yen said the agreement will “help us enter new markets in Taiwan, Japan, and Korea. The combination of China Airlines (CHI)’s familiarity with these markets and our experience in the (LCC) industry makes us even more confident of establishing a competitive (LCC) that will continue to grow.”

(CHI) said that “preparations for the formation of the new airline will immediately get underway in accordance with the regulations of the Civil Aeronautics Administration (CAA). Tigerair Taiwan (TTW) will have a capitalization of NTD2 billion/$67 million with the China Airlines Group holding a 90% stake and Tigerair (TGR) 10%.”

The network will cover major destinations in Northeast and SE Asia, Hong Kong, Macau, China, and Taiwan. SEE ATTACHED - - "TTW-2013-12 - TIGERAIR TAIWAN," SHOWING L - R, LIN PENG LIANG, (CHI) PRESIDENT; SUN HUANG HSIANG, (CHI) CHAIRMAN; KOAY PENG YEN (TGR) (CEO); & HO YUEN SANG (TGR) (COO).

March 2014: China Airlines (CHI) announced changes to the ownership structure in the group’s proposed low cost carrier (LCC) joint venture (JV) with Tiger Airways Holdings, Tigerair Taiwan (TTW), which will be split within the group as follows:

China Airlines (CHI): Invest TWD1600 million (USD53.3 million) for 80% stake; Mandarin Airlines (MND): Invest TWD200 million (USD6.7 million) for 10% stake.

Tiger Airways (TGR) Holdings will hold the remaining 10%.

August 2014: Budget carrier, Tigerair Taiwan (TTW), a joint venture between Taiwan's China Airlines (CHI) and Singapore's Tiger Airways (TGR), said it obtained the 1st Airbus 320 of a planned 12-plane fleet on August 31st.

With 180Y seats on board, the A320 offers considerably more capacity than those usually used by legacy airlines for regional flights, according to (TTW).

(TTW) is gearing up for the launch of daily round-trip flights to Singapore on September 26, by offering up to 10,000 one-way tickets at a cost of no more than NT$1,000/US$33 during a promotional period.

(TTW) is hoping to tap into the budget airline market, which has served 1.88 million passengers to and from Taiwan during the 1st 7 months of this year, according to the Civil Aeronautics Administration (CAA).

That puts 2014 on track to far exceed last year's 2 million, which was more than the double the 930,000 passengers carried on low-cost airlines in 2012, (CAA) data indicated.

There are 13 low-cost carrier (LCC)s operating in Taiwan currently, with V Air, which was established last November, as a low-cost subsidiary of Taiwan's TransAsia Airways (FSH), likely to enter the market later this year.

Currently, the budget carriers operating a Taiwan - Singapore route are Tiger Airways (TGR), Jetstar (IMU)/(JSA) and Scoot (SCT), while legacy carriers China Airlines (CHI), (EVA) Airways and Singapore Airlines (SIA) also fly the route.

The average passenger load factor on the route is about 90% LF, according to the (CAA), adding that fierce market competition could be good news to customers, as ticket prices could be driven down.

Tigerair Taiwan (TTW) said earlier that it was also considering routes to Macau, Hong Kong, Japan, and S Korea in its initial flight network.

Last December, China Airlines (CHI) and Tiger Airways (TGR) agreed to set up Tigerair Taiwan (TTW) to tap into the budget airline business. (CHI) holds a 90% stake with an investment of NT$1.8 billion in the new carrier, which has a paid in capital of NT$2 billion.

(IATA) Code: IT. (ICAO) Code: TTW - (Callsign - GOCAT).

Parent organization: China Airlines (CHI); Mandarin Airlines (MND) 10%; TigerAir (TGR) Holdings 10%.

Main Base: Taiwan Taoyuan International Airport.

September 2014: Taiwan's 1st low-cost carrier (LCC) Tigerair Taiwan (TTW) confirmed it has received its air operator's certificate (AOC) recently, ready for launch in late September.

(TTW), a joint venture (JV) between Taiwan's China Airlines (CI) and Singapore's Tigerair (TGR) is scheduled to start its service on September 26 with a flight from Taiwan to Singapore.

(TTW) said it will offer up to 10,000 one-way tickets at a cost of no >NT$1,000/US$33 during a promotional period.

In August, the start-up took delivery of a brand new A320 airplane with a configuration of 180Y seats, which is its 1st airplane. "We'd open up to 3 other flight routes to the SE Asian region after October," Tigerair Taiwan (TTW) spokesman Eric Lee said.

(TTW), the Taiwan Taoyuan-based carrier also plans to launch services to South Korea and Japan from the 1st quarter of 2015.

(TTW), 90% controlled by China Airlines (CHI) with the remainder held by Tigerair (TGR), is expected to expand its fleet size to 12 A320s in 3 years.

November 2014: Tigerair Taiwan (TTW), the new joint venture (JV) carrier between Tigerair Holdings and Taiwan’s China Airlines (CHI), launched its 2nd and 3rd routes last week, after launching services to Singapore in September. On November 14th, (TTW) began daily flights on the 2,486 km route from Taipei Taoyuan (TPE) to Bangkok Don Mueang (DMK), followed on November 15th by the start of 4x-weekly flights on the 2,400 km route to Chiang Mai (CNX), also in Thailand. Both routes will be served by (TTW)’s A320s. The only competition on either route will come from TransAsia Airways (THA), who operate 2x-weekly on the route to Chiang Mai.

December 2014: V Air (VAX) (a subsidiary of TransAsia Airways (FSH)) (Taipei) on December 17 launched scheduled low-fare operations. The 1st route was from Taipei (Taoyuan) (TPE) to Bangkok Don Mueang Airport (DMK) using a 194-seat A321-200 (6009, B-22608). The new airline will compete with Tigerair Taiwan (TTW). The 2nd route to Chiang Mai, Thailand is scheduled to start in early January.

For its Taipei - Chiang Mai route, V Air (VAX) will operate 7x-weekly in January 2015, increasing up to 11x-weekly in February and March before cutting back to 4x-weekly in April. (VAX) will compete directly on both routes with TigerAir Taiwan (TTW) (a joint venture (JV) between Taiwan's China Airlines (CHI) and Singapore's Tiger Airlines (TGR)).

(TTW), which only only took to the skies in September with services from Taipei to Singapore Changi Airport, became Taiwan's 1st new airline in >2 decades. V Air (VAX) will also contest the Bangkok route with its parent, TransAsia (FSH) but (FSH) will drop its Chiang Mai service when (VAX) starts flying to Thailand's northern capital.

March 2015: News Item A-1: Taiwan can expect a fast-growing, low-cost carrier (LCC) sector, although it currently remains a minor player in the region's aviation market. Compared with the (LCC)'s global market share of 28%, Taiwan had a small penetration at only 6% as of last year, but has potential.

Taiwan may surpass its neighboring countries in NE Asia in terms of (LCC) development. Continuous liberalization of the market and development of cross-Taiwan Strait flights could put Taiwan at an advantage. For instance, the number of non-stop flights allowed between the 2 sides of the Taiwan Strait (currently 828x-weekly) has not been met. At the moment, there are around 700 flights operating across the strait, and the remaining room for more flights suggests a positive market perspective.

There are currently 16 budget airlines operating in Taiwan, including 2 local carriers that were established late last year.

Tigerair Taiwan (TTW), a budget airline joint venture (JV) between Taiwan's China Airlines (CHI) and Singapore's Tiger Airways (TGR), got off the ground September 26 with an inaugural flight to Singapore.

V Air (VAX), a low-cost carrier (LCC) unit of Taiwan's TransAsia Airways (FSH), began service on December 17 with a maiden flight to Bangkok.

The 2 airlines, which mainly cover destinations in SE Asia, have recorded an average load factor of around 80% LF and they plan to add Japan to their list of destinations later this year.

News Item A-2: Several Asian low-cost carriers (LCCs) (including Cebu Pacific (CEB), Tigerair Taiwan (TTW) and Vietjet Air (VJE)) are pulling back from the region’s previous network expansion, concentrating instead on maximizing traffic on existing profitable routes.

Cebu Pacific (CEB) will introduce its 4th route to the Arab states with a 2x-weekly flight from Manila to Doha, Qatar. The 436Y all-economy Airbus A330-300 flights will start from June 4, and add to (CEB)’s existing Gulf States coverage to Dubai (UAE), Riyadh (Saudi Arabia), and Kuwait International. “It is [our] priority to maintain a strong presence in [established] regions, where we are able to reach a large population of Filipino communities,” (CEB) VP Commercial Planning & General Manager Long-Haul Alex Reyes said.

Meanwhile, (TTW) plans to extend its existing N Asia coverage (which currently includes Macau and Kaohsiung) with a new route to Tokyo Narita. The service, which will use Airbus A320 airplanes, is set to launch in April. (TTW) has promised “definitely below market average” prices in a bid to boost load factors on the route.

Vietjet Air (VJE) is also reinforcing its current network with increased frequency on its services to Singapore. Beginning May 30, (VJE) will launch a 2nd Ho Chi Minh City to its Singapore schedule. This will give (VJE) 2 return flights a day between the 2 cities, using Airbus A320s, and boost (VJE)’s route capacity to >5,000 seats a week.

May 2015: A320-232 (6604, B-50006), ex-(F-WWDG), TigerAir Australia (TAU) leased.

June 2015: Tigerair Taiwan (TTW) will launch Taoyuan - Osaka service on July 3.

September 2015: Tigerair Taiwan (TTW) has chosen airRM, the innovative revenue management software developed by Revenue Management Systems (RMS), to help it identify sales opportunities and maximize passenger revenues. The airRM software allows airlines to closely control pricing and analyze performance through a robust suite of features.

October 2015: Tigerair Taiwan (TTW) launched daily, Kaohsiung - Tokyo Narita A320 service.

December 2015: Tigerair Taiwan (TTW) has improved its offering in the Japanese market by complementing its existing 2x-daily flights from Taipei Taoyuan (TPE) to Tokyo Narita, with the addition on December 21 of a 4x-weekly service to Tokyo Haneda (HND). The 2,100 km route will be flown by (TTW)’s 180Y-seat A320s, of which (TTW) currently has 6. The previous week (TTW), which began operations in September 2014, launched flights to Dayong in China. At the end of January +2 more Japanese routes, to Fukuoka and Nagoya, are scheduled to launch.

January 2016: News Item A-1: "SE Asian Low Cost Carriers (LCC)s Add Thousands of Seats for Chinese New Year" by (ATW) Jeremy Torr, January 13, 2016.

SE Asian low-cost carriers (LCCs) are introducing many new schedules to handle thousands of extra travelers during the upcoming Chinese New Year peak travel period, slated for February 8 - 9.

A spokesperson for Jetstar Asia (JSA) said (JSA) would add 29 extra schedules from its base in Singapore over the holiday period, on destinations including Kuala Lumpur, Penang, Hong Kong, Shantou, Haikou, and Hangzhou. This will add >5,000 seats to its existing roster.

Singapore’s Tigerair (TGR) will also add +14 extra flights with >2,500 seats to 5 key Chinese New Year destinations at Ipoh, Kuala Lumpur, Penang, Guilin, and Ningbo during the 2nd week of February. Tigerair Taiwan (TTW) is to launch 2 new routes for the Lunar New Year with Taoyuan - Fukuoka and Taoyuan - Nagoya starting operations late January.

Vietnamese (LCC) Vietjet (VJT) is adding +800 extra flights to its normal schedules over the Tet (Vietnamese Lunar New Year) holiday between January 20 and February 20. (VJT) estimates this will see some +150,000 tickets added to its normal sales schedule.

(VJT) will also introduce 3 new domestic routes at the end of January. These are a 4x-weekly, Pleiku - Hai Phong service, a 3x-weekly, Pleiku - Vinh flight and a daily, Ho Chi Minh City - Tuy Hoa service, all to coincide with the holiday season.

A spokesperson for Singapore’s Changi Airport said the period would normally push Singapore passenger traffic up by +5% in the month that sees Chinese New Year travel.

News Item A-2: Tigerair Taiwan (TTW), which now operates a fleet of 8 A320s, has added +2 more Japanese routes from its base at Taipei Taoyuan (TPE). It already served 4 airports in Japan; Okinawa, Osaka Kansai, Tokyo Haneda, and Tokyo Narita. Both new routes face significant competition, with Fukuoka already served by 4 other carriers and Nagoya by 5. This winter (TTW), which began operations in September 2014, will serve 10 destinations from Taipei and 3 from Kaohsiung.

Routes as follows:
Taipei Taoyuan (TPE) to Fukuoka (FUK), A320 5x- vs China Airlines (CHI) 14x-, Cathay Pacific (CAT) 7x-, (EVA) Air 7x-, V Air (VAX) 7x-; to Nagoya (NGO) A320 7x- vs (CHI) 13x-, (CAT) 7x-, Japan Airlines (JAL) 7x-, JetStar Japan 7x-, V Air (VAX) 4x-.

News Item A-3: A320-232 (6943, B-50015), ex-(F-WWIK), (ICBC) leased.

March 2016: News Item A-1: Tigerair (TGR) plans to launch a new 4x-weekly service from Changi Airport to Sunan Shuofang International Airport in the tier-2, Chinese city of Wuxi. The Airbus A320 service will begin at the end of April 2016.

Wuxi, capital of Jiangsu province, is close to another key city, Suzhou (both key destinations in the Yangtze River Delta Economic Zone).

Tigerair (TGR) (CEO) Lee Lik Hsin said the new route would enhance connectivity and convenience to business (C) customers traveling to the China-Singapore Suzhou Industrial Park. The Wuxi and Suzhou urban regions have a combined population of 17 million, with total Gross Domestic Product (GDP) of >RMB2 trillion.

(TGR) offshoot Tigerair Taiwan (TTW) is also looking to expand its international services with a 4x-weekly service from its home base at Taipei Taoyuan International, Taiwan, to Kota Kinabalu International Airport, West Malaysia, using A320 aircraft.

The latest Tigerair Taiwan (TTW) route comes on the heels of 2 recent additions to its network. It launched Japanese destinations Fukuoka and Nagoya from Taipei Taoyuan to add to its existing schedules to Okinawa, Osaka Kansai, Tokyo Haneda, and Tokyo Narita.

June 2016: "Value Alliance: the Hubs, Focus Airports and Routes Where Alliance Members Might Gain Synergies", by (CAPA), June 20,2016.

Since the Value Alliance was announced in May 2016 as the 2nd low cost carrier (LCC) alliance, there has been industry interest about how and where the alliance can deliver synergies. The 9 initial members of the Value Alliance include Cebu Pacific (CEB), Cebgo (SRQ), Jeju Air (JJA), Nok Air (NKA), NokScoot (NSC), Scoot (SCT), Tigerair Singapore (TGR), Tigerair Australia (TAU) and Vanilla Air (VNL).

Tokyo Narita is the alliance hub with more service from Value members (five) than any other. But Asia's most popular airports for Value members are not where the alliance has a local member: Taipei and Hong Kong.

In terms of frequency, Manila and Bangkok Don Mueang have the most Value flights, reflecting their local membership there. The local Value member based at an airport typically dominates the hub, accounting for >90% of Value flights. That creates a strong feed network for other members but also (potentially) competition that may be too strong. Members overlap on only 6 routes so far and their combined frequency gives them a scale advantage against non-Value (LCC)s. Although it is premature to evaluate the effectiveness of the alliance (new members will join and existing members will grow) this analysis looks at where there are network opportunities for cooperation.

* Airports most frequented by Value Alliance are not member hubs.

There are services from 3 or more members of the Value Alliance at 15 airports in Asia. This includes Tigerair (TGR) and Scoot (SCT), which have the same ownership, but excludes Cebu (CEB) and Cebgo (SRQ), since (CEB) owns (SRQ). (TGR) and (SCT) are expected to merge, with only one brand surviving.

5 airports have services from 4 or more alliance members. The 2 most popular airports (Taipei Taoyuan (6) and Hong Kong (5)) are not local hubs for the Value Alliance. 3 airports have services from 4 Value members: Hanoi, Osaka Kansai, and Tokyo Narita. Only Tokyo Narita is a Value hub (served by Vanilla Air (VNL)), although Osaka Kansai is a growing focal point for (VNL) and in time, will likely become a hub.

Taipei is home to two (LCC)s – Tigerair Taiwan (TTW) and V Air (VAX) (but neither is a member of Value (or of U-FLY)). Tigerair Taiwan (TTW) is 10% owned by the Tigerair Holdings but is not a member, and is expected to be wholly under control of the China Airlines (BEJ) Group, once the expected Tigerair (TGR)/Scoot (SCT) merger occurs. V Air (VAX) is owned by TransAsia (FSH) and has no partnership affiliations. TransAsia (FSH), a full service regional airline, is not a member of a global alliance.

It is not without coincidence that the most commonly served airports are in NE Asia. Taipei and Hong Kong are accessible from both SE Asia and northern NE Asia with narrow body aircraft, making the 2 airports accessible for all members. Only Jin Air (JIN) (not an alliance member) is a NE Asian wide body (LCC) operator, so NE Asia’s (LCC)s are restricted from flying deep into SE Asia.

In contrast, SE Asia has 3 wide body (LCC) operators that are belong to an alliance: Scoot (SCT), NokScoot (NSC) and Cebu (CEB). Cebu (CEB) can access NE Asia with narrow body aircraft, although it sometimes uses wide body aircraft on trunk/congested routes. There are services from 3 Value members at 10 airports, and all but 3 are Value member hubs.

* Measured by frequency, most services are at Value alliance member hubs.

This analysis next looks at the largest airports in the Value Alliance based on weekly frequencies. This analysis comprises the 21 largest airports (the 20th and 21st largest have the same number of frequencies). The 6 largest airports are all member hubs.

The 4 largest (Manila, Bangkok (DMK), Singapore, and Cebu) are significantly larger than the rest. Of the 10 largest airports based on member frequency, only 2 (Hong Kong and Taipei Taoyuan) are not member hubs.

* Largest Value Alliance airports are dominated by their members.

13 of the region's largest airports have >7 daily flights from alliance members. Each is dominated by its local alliance member. At the 2 largest (Manila and Bangkok (DMK)) the local alliance hub member operates 98% and 94% of all flights by the alliance. In other words, of all Value flights at Manila, Cebu (CEB) operates 98% at Manila, while NokScoot (NSC) and Nok (NKA) operate 94% of all Value flights at Bangkok (DMK).

A Value Alliance Member typically accounts for >90% of alliance flights at its home. 4 airports are around the 80% mark, while there is no Value Alliance member operating flights at Bangkok (BKK), (they instead operate out of Bangkok (DMK)).

* Value Alliance members overlap on 6 routes.

There is a possibility that the Value Alliance could help (LCC)s gain scale on routes, especially where due to infrastructure constraints ( slots, air traffic, bi-laterals) organic growth may not be an option.

In the week commencing Jun12, 2016 the Value Alliance members overlap on only 6 routes. This excludes overlap only between Scoot (SCT)/Tigerair (TGR) (owned by the same company and expected to be merged) and Cebu (CEB)/Cebgo (SRQ) (Cebu (CEB) owns Cebgo (SRQ)). (CEB) has the most overlap (4 routes) followed by Jeju (JJA) (3), Tigerair (TGR) and Scoot (SCT) (2) and then Vanilla Air (VNL) (1).

No route has >2 operators. The frequency split varies between relatively even and lopsided. As this analysis is focused on the opportunity to offer more flights, frequency (not seats) is considered. The use of wide bodies at Scoot (SCT), and sometimes Cebu (CEB), would alter a capacity share analysis.

* Value Alliance opportunity to link NE Asia with SE Asia.

The geography of E Asia means that (LCC)s cannot serve the entire region with existing narrow body technology, although (LCC)s in some markets can come close. The final analysis in this report considers the ability of the Value Alliance to link NE Asia with SE Asia, and vice versa.

6 of the members have routes between NE and SE Asia. Vanilla Air (VNL) operates wholly within NE Asia but is examining a Taipei base to use 5th freedom rights to fly to SE Asia. Cebu Pacific (CEB) has the greatest number of flights between NE and SE Asia. This is probably unsurprising given the Philippines' geographical position, which is more between the regions. Tigerair (TGR) and Scoot (SCT) have approximately 10 routes between the regions.

Evaluating the opportunity is complex: routes are often to points where there is no service from another Value member, or there is limited frequency, and it may not enable a same-day connection, or a connection within reason. Some connections would be circuitous. But as noted earlier, it is too soon to evaluate the opportunity for the alliance.

* Outlook: long haul operator, member with central geography, could bring opportunity but also competition.

The Value Alliance faces the same conundrum as full service alliances: adding members brings opportunities but also competition. A member that is more central between the regions (such as in Hong Kong or Taiwan) could enable more links and connection opportunities.

Alternatively, that member may prefer to serve points on its own. (As (CAPA) has previously recorded, some Value members are expected to work with HK Express outside the (LCC) alliance organizations). More long haul operations could mean that an airline gains access to the strong regional hub of a partner in a different part of Asia. Alternatively, this could preclude cooperation between other members.

The opportunities for the Value members today are varied, but they do exist. With time, the synergies within the alliance should become greater. Most critically, this is all being developed with minimal cost, unlike the high joining and membership fees of full service alliances. While the gains may not seem as significant, neither are the costs.

Conclusion: As (CAPA) has previously concluded of the alliance:

* Joining the Value Alliance should be an appealing option for Asia’s independent (LCC)s since the cost and risk of membership are small. At the May 16, 2016 launch event, executives representing the founding members stressed that the concept is to add incremental passengers without incurring additional cost or adding any complexities. The members said that they would not have joined, if they had not been able to retain their business models.

* The main objective is for each member to increase their brand awareness across Asia-Pacific. The main objective is for each member to increase their brand awareness across Asia-Pacific and augment their distribution network through cross-selling. The alliance members pointed out that most of their brands are not well known outside their respective home markets.

* The members expect that the alliance will only generate a small increase in their interline traffic volumes (at least in the initial phase).

* Interline traffic for most members is a very small part of their overall business (for some it has even been non-existent) and most members do not expect that interline traffic will ever account for a large share of their overall traffic.

* The Value Alliance essentially offers its members a nothing-to-lose alternative for attempting to increase transit traffic and attract passengers in new markets who are now flying with other airlines. Even if the alliance only brings each member a +1% incremental gain in passenger traffic, it can be deemed a success, given the limited cost and the simplicity of the new offering.

* Asia’s independent (LCC)s need to evolve and embrace new alternatives if they are to maintain their growth trajectory and succeed in an increasingly competitive marketplace.

December 2016: Congestion and lack of airport access in key markets is complicating network growth plans for low-cost carrier (LCC) Tigerair Taiwan (TTW).

(TTW) is now the only Taiwan-based (LCC); rival V Air (VAX) stopped operating in October. But competition from overseas-based (LCC)s serving Taiwan is intense, Tigerair (TTW) Taiwan Deputy (CEO) Steven Liao said at the 2nd annual meeting of the Asia (MRO) League Expert Group in Cheongju, South Korea. >20 (LCC)s from 10 countries serve Taiwan, Liao said.

January 2017: The China Airlines (CHI) Group will shift part of the capacity of low-cost carrier (LCC) Tigerair Taiwan (TTW) to charter operations after taking full control of the budget airline this quarter, aiming at improving capacity utilization. The Taiwanese group also plans to integrate (TTW) into its operations and sales organization.

February 2017: A320-232 (7491, B-50017), ex-(F-WWBJ) delivery.

March 2017: Tigerair Taiwan (TTW) on March 4 introduced its 4th route from Kaohsiung (KHH). On that day, (TTW) began 2x-weekly (Wednesdays and Saturdays) flights on the 838 km route to Okinawa (OKA) in Japan using its A320s. The route is already flown by China Airlines (CHI), also 2x-weekly. (TTW) already serves Osaka Kansai, Tokyo Narita and Macau from Kaohsiung as well as 13 routes from its main base at Taipei Taoyuan. 2 more routes, 1 each from Taipei and Taichung, are scheduled to start at the end of March.

Launched in September 2014 TigerAir Taiwan (TTW) currently operates 10 180-seat A320s, the newest of which joined the fleet in mid-February.

Fleet:
(definitions)

August 2017:

10 +2 ORDERS A320-232 (V2527-A5) (6187, B-50001; 6604, B-50006, 2015-05; 6943, B-50015, 2016-01; 7491, B-50017), (TGR) LSD 2014-08, (TAU) LSD 2015-05, & (ICBC) LEASING LSD 2016-01. 180Y.

Management:
(definitions)

SUN HUANG HSIANG, CHAIRMAN, CHINA AIRLINES (CHI).

LIN PENG LIANG, PREIDENT CHINA AIRLINES (CHI).

KOAY PENG YEN, CHIEF EXECUTIVE OFFICER (CEO) TIGERAIR (TGR).

HO YUEN SANG, CHIEF OPERATING OFFICER (COO) TIGERAIR (TGR).

KWAN YUE, CHIEF EXECUTIVE OFFICER (CEO) TIGERAIR TAIWAN (TTW).

STEVEN LIAO, DEPUTY (CEO) TIGERAIR TAIWAN (TTW).

 
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