Formed in 2013 and started operations in 2014. Low cost carrier (LCC) subsidiary of El Al Airlines (ELA). Domestic, regional & international, scheduled & charter, passenger & cargo, jet airplane services.
PO BOX 41
BEN GURION INTERNATIONAL AIRPORT
TEL AVIV 70100, ISRAEL
ISRAEL (STATE OF ISRAEL): POPULATION: 6.6 MILLION. ISRAEL WAS BORN IN BATTLE AFTER BRITISH FORCES LEFT PALESTINE IN 1948. ISRAEL HAS FOUGHT 6 WARS. ITS HISTORIC SUCCESSES IN AGRICULTURE, INDUSTRY, TRADE, AND TOURISM, HAVE BEEN ECLIPSED BY CONFLICT. IN ITS 5-DECADE STRUGGLE WITH THE PALESTINIAN ARABS, IT DISPLACED, IT HAS MADE PEACEFUL OVERTURES, YET CONTINUES TO EXPAND ITS SETTLEMENTS IN PALESTINIAN LANDS. IT COVERS AN AREA OF 20,770 SQ KM, ITS CAPITAL CITY IS JERUSALEM, AND ITS OFFICIAL LANGUAGE IS HEBREW.
December 2013: El Al Airlines (ELA) launched a new budget carrier, called "UP" (UPA) that will initially serve five European destinations.
UP (UPA) will launch March 30 next year, serving Berlin, Budapest, Kiev, Prague, and Larnaca. All destinations apart from Larnaca will be served with up to 11x-weekly flights. Larnaca will operate up to 6x-weekly. “We are launching a new and dynamic aviation brand (UP (UPA)), which brings a declaration of renewal and addresses the changing needs of the aviation world,” El Al (ELA) President, Elyezer Shkedy said. “I am convinced that this move will improve our competitive abilities, expand our customer reach and offer a better response to the various changing preferences, while offering flights at lower costs.”
The budget start-up will offer a two-cabin product, with fares starting from $69 one way. Passengers traveling on a (UPA) basic fare will need to pay extra for airport check-in, baggage, seat allocations, inflight entertainment headphones and refreshments; UP Smart is a bundled, flexible product.
Local newspaper "Haaretz" reported UP (UPA) will operate a fleet of 737-800s, configured with 36PY economy plus and 144Y economy seats. According to its website, all-Boeing operator El Al (ELA)’s fleet comprises two 737-700s, 15 737-800s, one 737-900ER, six 767-300ERs, six 777-200ERs, six 747-400s and a single 747-400F.
Local media are also widely reporting that Shkedy announced his resignation after four years as (CEO).
El Al Israel Airlines (ELA) currently operates 38 airplanes, to 27 countries, 41 destinations, on 55 routes and 70 daily flights.
February 2014: El Al Israel Airlines (ELA) has painted the first 737-800 to go to UP (UPA) (based at Tel Aviv Ben Gurion) into the new low cost carrier (LCC) subsidiary's livery - - SEE ATTACHED - - "UPA-737-800 - 2014-02." 737-86Q (30287, 4X-EKO) was recently in Ostrava for the repaint before returning to Tel Aviv Ben Gurion. UP (UPA) is set to launch operations on March 30 with flights to Berlin Tegel, Budapest, Kiev Borispol, Larnaca, and Prague. 737-804 (30465, 4X-EKM) will be the second (UPA) airplane and both will operate with 36PY economy plus and 144Y economy seats.
May 2014: El Al (ELA) launched new budget carrier, UP (UPA) in March to improve its competitive position. (UPA) now serves Berlin, Budapest, Larnaca, Kiev, and Prague.
August 2014: El Al Israel Airlines (ELA) posted a first-half net loss of -$23.4 million, narrowed from a net loss of -$28.8 million for the same period a year ago. The Israeli national carrier warned that the current hostilities in Gaza were likely to prove substantially detrimental to (ELA)’s next set of results.
First-half revenues rose by approximately +3%, to $986.9 million.
Operating expenses in the first half were $864.7 million, up by around +3%, which (ELA) attributed to an increase in operations. Fuel costs were down -1.5% compared to the year-ago half.
Second-quarter net profits climbed to +$16.3 million, a significant rise on the $3.7 million posted in the year-ago quarter. Revenues were $571.5 million for the quarter, up +8% year-over-year. Internet sales showed a marked rise of around 20% compared to the 2013 second quarter. Load factor was up +2% at 84.4% LF. “The results of the second quarter of 2014 are a reflection of the continued adaption of operations to the business environment,” (CEO), David Maimon said. “In 2014, the Passover holiday was in the second quarter. El Al (ELA) continued to significantly increase its operations, the supply of seats being increased by +13% compared to the equivalent quarter in the previous year, with only a slight increase in operating expenses of about +4%.”
He noted that in the second quarter (ELA) set up a new low-cost carrier (LCC), "UP" (UPA), which began services to Berlin, Budapest, Larnaca, Kiev, and Prague.
Maimon said the effects of what Israel refers to as "Operation Protective Edge" (aimed at countering rockets fired into Israel from the Palestinian territory of Gaza) had led to cancellations and a drop in bookings. (ELA) estimated that “revenues in the third quarter of 2014 are expected to be reduced by about -$55 to -$65 million, which will have a considerable detriment affect on business in the third quarter.
“As a result of the negative effect of the Operation Protective Edge on the local aviation industry, (ELA), together with other Israeli airlines approached the relevant government ministries requesting to receive compensation from the state.”