Formed in 2013 and started operations in 2014. Low cost carrier (LCC) subsidiary of El Al Airlines (ELA). Domestic, regional & international, scheduled & charter, passenger & cargo, jet airplane services.
PO BOX 41
BEN GURION INTERNATIONAL AIRPORT
TEL AVIV 70100, ISRAEL
ISRAEL (STATE OF ISRAEL): POPULATION: 6.6 MILLION. ISRAEL WAS BORN IN BATTLE AFTER BRITISH FORCES LEFT PALESTINE IN 1948. ISRAEL HAS FOUGHT 6 WARS. ITS HISTORIC SUCCESSES IN AGRICULTURE, INDUSTRY, TRADE, AND TOURISM, HAVE BEEN ECLIPSED BY CONFLICT. IN ITS 5-DECADE STRUGGLE WITH THE PALESTINIAN ARABS, IT DISPLACED, IT HAS MADE PEACEFUL OVERTURES, YET CONTINUES TO EXPAND ITS SETTLEMENTS IN PALESTINIAN LANDS. IT COVERS AN AREA OF 20,770 SQ KM, ITS CAPITAL CITY IS JERUSALEM, AND ITS OFFICIAL LANGUAGE IS HEBREW.
December 2013: El Al Airlines (ELA) launched a new budget carrier, called "UP" (UPA) that will initially serve five European destinations.
UP (UPA) will launch March 30 next year, serving Berlin, Budapest, Kiev, Prague, and Larnaca. All destinations apart from Larnaca will be served with up to 11x-weekly flights. Larnaca will operate up to 6x-weekly. “We are launching a new and dynamic aviation brand (UP (UPA)), which brings a declaration of renewal and addresses the changing needs of the aviation world,” El Al (ELA) President, Elyezer Shkedy said. “I am convinced that this move will improve our competitive abilities, expand our customer reach and offer a better response to the various changing preferences, while offering flights at lower costs.”
The budget start-up will offer a two-cabin product, with fares starting from $69 one way. Passengers traveling on a (UPA) basic fare will need to pay extra for airport check-in, baggage, seat allocations, inflight entertainment headphones and refreshments; UP Smart is a bundled, flexible product.
Local newspaper "Haaretz" reported UP (UPA) will operate a fleet of 737-800s, configured with 36PY economy plus and 144Y economy seats. According to its website, all-Boeing operator El Al (ELA)’s fleet comprises two 737-700s, 15 737-800s, one 737-900ER, six 767-300ERs, six 777-200ERs, six 747-400s and a single 747-400F.
Local media are also widely reporting that Shkedy announced his resignation after four years as (CEO).
El Al Israel Airlines (ELA) currently operates 38 airplanes, to 27 countries, 41 destinations, on 55 routes and 70 daily flights.
February 2014: El Al Israel Airlines (ELA) has painted the first 737-800 to go to UP (UPA) (based at Tel Aviv Ben Gurion) into the new low cost carrier (LCC) subsidiary's livery - - SEE ATTACHED - - "UPA-737-800 - 2014-02." 737-86Q (30287, 4X-EKO) was recently in Ostrava for the repaint before returning to Tel Aviv Ben Gurion. UP (UPA) is set to launch operations on March 30 with flights to Berlin Tegel, Budapest, Kiev Borispol, Larnaca, and Prague. 737-804 (30465, 4X-EKM) will be the second (UPA) airplane and both will operate with 36PY economy plus and 144Y economy seats.
May 2014: El Al (ELA) launched new budget carrier, UP (UPA) in March to improve its competitive position. (UPA) now serves Berlin, Budapest, Larnaca, Kiev, and Prague.
August 2014: El Al Israel Airlines (ELA) posted a first-half net loss of -$23.4 million, narrowed from a net loss of -$28.8 million for the same period a year ago. The Israeli national carrier warned that the current hostilities in Gaza were likely to prove substantially detrimental to (ELA)’s next set of results.
First-half revenues rose by approximately +3%, to $986.9 million.
Operating expenses in the first half were $864.7 million, up by around +3%, which (ELA) attributed to an increase in operations. Fuel costs were down -1.5% compared to the year-ago half.
Second-quarter net profits climbed to +$16.3 million, a significant rise on the $3.7 million posted in the year-ago quarter. Revenues were $571.5 million for the quarter, up +8% year-over-year. Internet sales showed a marked rise of around 20% compared to the 2013 second quarter. Load factor was up +2% at 84.4% LF. “The results of the second quarter of 2014 are a reflection of the continued adaption of operations to the business environment,” (CEO), David Maimon said. “In 2014, the Passover holiday was in the second quarter. El Al (ELA) continued to significantly increase its operations, the supply of seats being increased by +13% compared to the equivalent quarter in the previous year, with only a slight increase in operating expenses of about +4%.”
He noted that in the second quarter (ELA) set up a new low-cost carrier (LCC), "UP" (UPA), which began services to Berlin, Budapest, Larnaca, Kiev, and Prague.
Maimon said the effects of what Israel refers to as "Operation Protective Edge" (aimed at countering rockets fired into Israel from the Palestinian territory of Gaza) had led to cancellations and a drop in bookings. (ELA) estimated that “revenues in the third quarter of 2014 are expected to be reduced by about -$55 to -$65 million, which will have a considerable detriment affect on business in the third quarter.
“As a result of the negative effect of the Operation Protective Edge on the local aviation industry, (ELA), together with other Israeli airlines approached the relevant government ministries requesting to receive compensation from the state.”
January 2018: El Al Israel Airlines (ELA) has confirmed it will discontinue its "(UP)" (UPA) budget brand as the company revises its European market business to implement a new economy fare-structure system on European (ELA) mainline flights. The new product sale to Europe will launch April 30 on departing flights from October 15.
In addition, (ELA), the Israeli flag carrier named former pilot (FC) and current VP Commercial Gonen Usishkin as its new (CEO), replacing David Maimon who announced in November he would step down after 4 years in the job, "Reuters" reported, adding that Usishkin will take up his new position in the coming weeks following a transition period.
(UPA) began operations in March 2014 with 4 Boeing 737-800s on flights from Tel Aviv Ben Gurion International Airport to Berlin Schoenefeld (Germany), Prague (Czech Republic), Larnaca (Cyprus), Budapest (Hungary) and Kiev Boryspil (Ukraine).
(ELA) said that by 2019 the former (UPA) 737-800s cabins will be upgraded with modernized business (C) and economy (PY) seats; El Al Israel Airlines (ELA) has confirmed plans to retire its low-cost carrier Up, an airline launched in March 2014 using 5 Boeing 737-800s transferred from the group’s main fleet.
Up (EPA) operates services to Larnaca, Kiev, Budapest, Prague and Berlin, but the brand will cease to exist from mid-October 2018.
Instead El Al is introducing a new pricing model for Economy (Y) Class tickets to all European destinations. Passengers will be offered 3 types of options at different price levels: Lite, Classic and Flex.
* Lite: – a basic flight ticket includes one carry-on and food and beverages service; additional paid services including checked-in baggage and seating may be added
* Cla​ssic: – includes 1 carry-on, seating, food and beverages and 1 checked-in baggage
* Flex: – includes 2 carry-on bags, expanded seating options, food and beverages and checked-in baggage
El Al (ELA) also plans to reconfigure its 737-800 aircraft flying to Europe. Economy (Y) Class seats will be replaced by slim seats while Business (C) Class seats will also be replaced.
David Maimon, President & (CEO) of (ELA), said: “El Al continues to innovate while adapting to the growing competition on flights to Europe, both among leisure and business travelers. “Among leisure travelers, price is now a critical factor. At the same time, the business (C) passengers are interested in products that offer maximum flexibility, schedules that are best-suited for business activities, business (C) class service and more.”
In addition to the phasing out of Up (UPA), (ELA), Israel’s flag carrier has unveiled plans to launch a non-stop Tel Aviv to San Francisco service. The flights are scheduled to operate 3x-weekly on the new 787 Dreamliner airplanes from the 4th quarter of 2018.
San Francisco will become (ELA)’s 6th destination in North America, alongside New York (JFK and Newark), Los Angeles, Boston, Miami and Toronto.
Maimon added: “San Francisco is the 3rd destination to be launched since we announced the expansion of the North American route network in 2015 with Boston, followed by Miami in November 2017. The acquisition of the 787 Dreamliner fleet enables us to expand our long-haul network. “San Francisco is a city of strategic importance to (ELA), with great emphasis on the business market. With the launch of (ELA)’s nonstop flights, passengers will enjoy a variety of options to reach their destination at competitive prices, allowing greater connectivity throughout North America.” The on board Wi-Fi system will also be improved.