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Formed in 2011 and started operations in 2012. Domestic, regional & international, scheduled & charter, jet airplane services.
108 Reykjavik, Iceland
Iceland (the Republic of Iceland) was established in 1918, covers an area of 103,000 sq km, its population is 0.3 million, its capital city is Reykjavik, and its official language is Icelandic.
January 2012: (WOW) Air is a new Icelandic low-cost carrier (LCC) that will operate a seasonal summer only service as of 2012 with 2 A320-200s wet-leased from Lithuanian charter airline Avion Express (AVS). (WOW) plans to serve 12 destinations in Europe with 2 A320s:
Reykjavik Keflavik to Alicante: weekly seasonal A320-200 service between June 7 and August 30;
Reykjavik Keflavik to Basle/Mulhouse: weekly seasonal A320-200 service between June 9 and August 25;
Reykjavik Keflavik to Berlin: 2x-weekly seasonal A320-200 service between June 5 and August 30;
Reykjavik Keflavik to Cologne/Bonn: 2x-weekly seasonal A320-200 service between June 5 and August 31;
Reykjavik Keflavik to Copenhagen Kastrup: 4x-weekly seasonal A320-200 between June 3 and September 2;
Reykjavik Keflavik to Krakow: weekly seasonal A320-200 service between June 12 and August 28;
Reykjavik Keflavik to London Stansted: 3x-weekly seasonal A320-200 service between June 3 and September 2;
Reykjavik Keflavik to Lyon: weekly seasonal A320-200 service between June 9 and August 25;
Reykjavik Keflavik to Paris (CDG): 2x-weekly seasonal A320-200 service between June 1 and September 2;
Reykjavik Keflavik to Stuttgart: 2x-weekly seasonal A320-200 service between June 5 and August 30;
Reykjavik Keflavik to Warsaw: 2x-weekly seasonal A320-200 service between June 11 and August 29;
Reykjavik Keflavik to Zurich: 2x-weekly seasonal A320-200 service between June 5 and September 1.
February 2012: (WOW) air is a new Icelandic company in the travel industry, offering flights from Iceland to 12 destinations in Europe starting in June 2012. The fleet consists of 2 Airbus A320s leased from Avion Express (AVS).
(WOW) air was founded in 2011 by Skuli Mogensen and Baldur Baldursson. The majority holder of (WOW) is Titan Ltd, an investment firm owned by Skuli Mogensen. Other shareholders are Baldur Baldursson and Matthías Imsland. Baldur Baldursson is the company's (CEO).
Directors of the Board are Skúli Mogensen, Matthias Imsland, David Másson Director and Partner Avion Capital Partners SA and Björn Ingi Knútsson, former Airport Director of Keflavik Airport & Alternate representative for the Nordic Countries at (ICAO) in Montreal, Canada.
Skúli Mogensen is also Chairman of the Board of (WOW) Air.
(IATA) Code: WW. (ICAO) Code: WOW.
Website: http://www.wow.is and http://www.wowair.com
Main Base: Keflavik International Airport (KEF).
Destinations: Alicante (ALC); Basel (BSL); Berlin (BER); Cologne/Bonn (CGN); Copenhagen (CPH); Keflavik (KEF); Krakow (KRK); London Stansted (STN); Lyon (LYS); Paris (CDG); Stuttgart (STR); Warsaw (WAW); & Zurich (ZRH).
June 2012: (WOW) air has launched 2 new routes to Switzerland from its base in Reykjavik (KEF). Basel (BSL) will be served weekly during the peak summer season and Zurich (ZRH) 2x-weekly. The Basel route is already served by Iceland Express (ICX) on a weekly basis but the Zurich route is not currently served by any other carrier. According to Innovata data, the Zurich route was offered by Edelweiss (EDW) in the summer of 2008, by Swiss (CSR) in the summer of 2009, and by Iceland Express (ICX) last summer, all of these routes operating just in July and/or August and with just 1x-weekly flight.
A320-212 (419, LV-VEY), Avion Express (AVS) leased.
October 2012: Icelandic low-cost carrier (LCC) Iceland Express (ICX) has been taken over by fellow Icelandic company (WOW) Air. (ICX) said its flight operations had all been acquired by (WOW) and in the future will operate under (WOW) branding.
A spokeswoman for the Icelandic Civil Aviation Administration (ICAA) said that although both carriers were based in Reykjavik, neither held Icelandic (AOC)s and therefore the (ICAA) was not involved in the takeover. Both companies were not airlines but “travel organizations” that did not possess their own airplanes but leased them from others, she said.
Such “virtual airlines” are popular in the Nordic countries. The “airline” is in fact a travel company selling tickets and handling administrative matters, while the flight operations are carried out by another operator.
Founded in 2003, (ICX) operates to 7 European destinations and had planned to open a route to Boston in spring 2013; it has previously operated transatlantic services to New York and Winnipeg. Its 2 A320s were leased from (CSA) Holidays, a subsidiary of Czech Airlines (CSA). It said in autumn 2011, that it planned to gain its own (AOC) by the end of this year.
(ICX) is owned by Icelandic investment company Fengur.
(WOW) stated on its website: “The move is not a merger, it is a takeover, with (WOW) air acquiring the Iceland Express (ICX) route network, branding and customer base. It is expected that a proportion of (ICX)’s staff will be offered jobs with (WOW) Air (including some key management figures).”
“This acquisition will significantly boost (WOW) Air,” said Chairman, Skúli Mogensen.
(WOW) currently operates 2 A320s leased from Lithuanian carrier Avion Express (AVS). (WOW) intends to increase this to 4 in spring 2013 and expand both routes and frequencies.
(WOW) has stressed that it has not acquired Iceland Express (ICX) but will simply honor all tickets already sold by its competitor.
Potentially related, one of the A320-200s operated by Holidays Czech Airlines ((IATA) Code: HCC, based at Prague Ruzyne airport (PRG)) on behalf of (ICX) has been impounded at Keflavik due to unpaid landing fees at the airport. The 2 virtual carriers already had both only planned a very limited operation in winter, offering just routes from Keflavik to Copenhagen Kastrup (CPH) and London Gatwick (LGW) in (ICX)'s case and from Keflavik to Berlin Schönefeld (SXF) and London Gatwick in (WOW) air's case. Next summer, (WOW) air plans to also serve Alicante (ALC), Amsterdam Schiphol (AMS), Barcelona El Prat International (BCN), Dusseldorf International (DUS), Frankfurt International (FRA), Lyon St Exupéry (LYS), Milan Malpensa (MXP), Paris Charles de Gaulle (CDG), Stuttgart Echterdingen (STR), Vilnius International (VNO), Warsaw Fryderyk Chopin (WAW) and Zurich Kloten (ZRH). Barcelona, Frankfurt Hahn and Vilnius are the only 3 destinations (WOW) was not planning to serve anyway. (ICX) had previously also announced Boston General Edward Lawrence Logan International (BOS) and Oslo Gardermoen (OSL) as part of its summer program for next year.
January 2013: (WOW) air inaugurated seasonal services from Reykjavik (KEF) to Salzburg (SZG) on December 22nd. Weekly flights on the 2,800 km route are offered using (WOW)’s fleet of A320s until February 23rd.
December 2013: (AJW) Aviation has signed a 5 year power-by-hour contract with Iceland’s (WOW) air. The contract covers 1 Airbus A320.
January 2014: (WOW) Air will begin London Gatwick to Boston service in the spring.
May 2014: 1 A319, to be leased from Atlantic Airways (FLI).
August 2014: Icelandic authorities raised aviation alert levels to orange, after seismic activity around 1 of Iceland’s volcanoes was detected. A swarm of >2,500 earthquakes in 3 days has been measured by Icelandic experts with Iceland’s meteorological office around the Barðarbunga volcano, that could indicate signs of an impending eruption.
Experts raised the alert level from yellow green to yellow on August 16, and then to orange on August 18 after the strongest earthquakes detected around the volcano since 1996.
While officials say there is no sign that magma has been detected moving to the surface, they said that increased activity prompted them to raise the alert level, because in case of a sub-aerial eruption “an ash plume of potential concerns for aviation will be generated.”
Barðarbunga (1 of Iceland’s largest volcanic systems) sits underneath a glacier and has shown signs of activity over the last 7 years, but has not erupted since 1910. Officials said this activity reduced after the eruption of the Grímsvötn volcano in 2011, which caused some limited disruption to air travel, although not as severe as that caused by the eruption of the Eyjafjallajökull volcano in 2010, which caused major disruption to air travel across Europe and the USA. However, the new wave of activity at Barðarbunga has already generated hundreds of earthquakes, with many over a magnitude of 3 on the Richter scale.
Since the 2010 eruption, Iceland introduced a 5-tier warning system for the aviation community, using colors to display possible activity: Gray indicates a quiet volcano and red indicates an eruption is imminent or in progress. The orange alert, issued for Barðarbunga indicates the volcano “shows heightened or escalating unrest with increased potential of eruption.”
October 2014: Iceland-based low-cost carrier (LCC) (WOW) Air is finalizing its 1st transatlantic service on 4x-weekly, Reykjavik Keflavik to Boston Logan service from June 4th, 2015.
(WOW) was denied slots at Reykjavik-Keflavik Airport earlier this year, forcing it to try another approach to launch flights to the USA in 2015, (CCO) Inga Birna Ragnarsdottir said in March. A 2nd possible destination could be New York.
(WOW) Air plans to operate either an (ACMI) wet-leased Airbus A321-200 or Boeing 757-200, Inga said.
In addition, (WOW) plans to launch 3x-weekly, Keflavik to Dublin services from next summer.
Privately owned (WOW) Air was set up by Icelandic telecommunications entrepreneur, Skuli Mogensen in 2011. In its 1st year, (WOW) Air transported around 90,000 passengers and 410,000 passengers in 2013. “Last year, we operated slightly below breakeven. I expect that (WOW) Air could transport up to 520,000 passengers this year,” he said.
According to its website, (WOW) Air operates 4 Airbus A320s.
February 2015: (WOW) air acquired 2 Airbus A321-211s (6210, TF-MOM; 6232, TF-DAD).
SEE ATTACHED - "WOW-A321 - 2015-02" - on a finance lease, to service its new Reykjavik to Boston and Washington DC routes.
Flights to Boston are due to start March 27, while those to Washington DC will follow on May 8. “We’re very proud to be adding these new A321-211 airplanes to our growing fleet of airplanes,” said (WOW) Air Founder & (CEO) Skúli Mogensen. “We are now ready to continue our rapid growth as the 1st true low-cost carrier (LCC) offering flights across the Atlantic via Iceland.”
The A321s will be operated in a 200Y-seat layout and incorporate sharklets.
The new North American services will connect through Reykjavik to (WOW) Air’s European destinations including London, Paris, Amsterdam, Copenhagen, and Dublin. (WOW) said it aims to offer fares that are “substantially lower” than any previously flown on the market.
March 2015: (WOW) air begins 3x-weekly, Reykjavik to Dublin service on June 2.
May 2015: (WOW) Air added its 2nd route to the USA on May 8th, when it started 4x-weekly flights to Baltimore/Washington (BWI) from Reykjavik/Keflavik (KEF).
SEE PHOTOS - - "WOW-A320-200 - 2015-05.jpg & "WOW-2015-05 - To Baltimore Washington.jpg."
The 4,434 km sector that is served by (WOW)’s 176Y-seat A320 will see a frequency increase to 5x-weekly starting on June 4th. (WOW) is also serving the USA market with 5x-weekly departures to Boston. (WOW) will face no direct competition on its new addition.
June 2015: (WOW) Air is in talks with authorities at Long Island MacArthur Airport (also known as Islip), Airport Commissioner Robert Schaefer has said.
In an interview with "Newsday," Schaefer said his team is trying to lure (WOW), the Icelandic budget carrier to the airfield, which is located about 70 km from Manhattan. (WOW) had began transatlantic flights in March linking its Reykjavik Keflavik hub with Baltimore Thurgood Marshall and Boston.
For its part, Southwest Airlines (SWA) and Piedmont Airlines ((IATA) Code: PT, based at Salisbury) (operating on behalf of US Airways (AMW)/(USA)) connect Islip with a total of 66 scheduled destinations of which only one lies outside the continental USA (San Juan Luis Muñoz Marin in Puerto Rico).
(WOW) currently operates 5 aircraft and serves 13 countries, to 21 destinations, on 20 routes with 18 daily flights.
September 2015: News Item A-1: London’s Gatwick Airport has introduced a new booking service that enables connecting flights between low-cost and full-service airlines to be booked in a single transaction.
The new service, "GatwickConnects" also means the airport will “look after customers if flights don’t operate as planned,” Gatwick airport officials said. “This is the 1st time an airport has taken the lead to book and safeguard connections.”
Announcing the new service, Gatwick Airport (CEO), Stewart Wingate said: “We are uniquely placed to offer a service like GatwickConnects due to the breadth of our route network and our diverse short- and long-haul airline mix.”
Gatwick’s route network covers 11 UK regional and 190 international destinations, with around 1 million travelers a year connecting from low-cost carriers (LCC)s to other low-cost or full-service airlines. Until now, the transactions have had to be made separately, meaning there is no protection, if a flight is rescheduled or delayed.
Gatwick already offers a GatwickConnects airside check-in service for connecting customers of participating airlines, where travelers can drop their bags, and is adding a range of services and hospitality benefits. “This new service will provide genuine savings, and we will offer travelers a range of hassle-free check-in, baggage handling and hospitality benefits while they are with us,” Wingate said.
Passengers traveling with easyJet (EZY), Norwegian (NWG) and (WOW) Air are able to use GatwickConnects when booking through Skyscanner and Dohop.
November 2015: (WOW) Air plans to acquire 3 Airbus A330-300s to launch services from Reykjavik Keflavik to Los Angeles and San Francisco from summer 2016.
The 340Y-seat A330-300 will offer an all-economy (Y) configuration.
Keflavik to Los Angeles service will operate 4x-weekly; Keflavik to San Francisco route will operate 5x-weekly.
(WOW) Air said last month it will also launch 4x-weekly services from Keflavik to Montreal and Toronto from May 2016. “This announcement strengthens our position as market leader in terms of an ultra-low-cost airline on long-haul routes. With the addition of 3 Airbus A330-300s, we are able to serve the USA West Coast with fares that by far are much lower compared to our competitors,” (WOW) Air Chairman Skúli Mogensen said.
(WOW) launched transatlantic routes in June, when it began services to Boston and Washington. It said the new routes reported an average load factor of >90% LF.
(WOW) air was established in November 2011 and operates to 20 destinations in the USA and Europe. (WOW) expects to transport 900,000 passengers this year; the number should rise to around 2 million in 2016.
(WOW) Air operates 2 A320s and 2 A321s.
February 2016: (WOW) Air commenced services between its Reykjavik/Keflavik (KEF) base and Gran Canaria (LPA) on February 20. The 4,041 km sector will be flown by (WOW)'s fleet of A321s, although the 1st flight was operated by 1 of (WOW)’s A320s. (WOW) will operate the sector between the 2 facilities weekly on Saturdays. The airport pair will face direct competition from Primera Air (JTX), which itself operates a weekly service. (WOW) will launch further European services to Bristol, Edinburgh, Frankfurt, Nice, and Stockholm Västerås during the summer season.
March 2016: "1st (Wow) Air A330 Emerges from Paint Shop at Guangzhou" by China Aviation Daily, March 18, 2016.
Guangzhou Aircraft Maintenance & Engineering (GAMECO), which is based at China's Guangzhou Baiyun International Airport, has completed painting of (WOW) Air's 1st Airbus A330 aircraft.
(WOW) Air is set to take delivery of its 1st A330-300 aircraft from (ICBC) Leasing later this month, which will be used on its long-haul flights to San Francisco and Los Angeles in June 2016.
Powered by Rolls-Royce (RRC) (Trent 772B engines-60), the A330-300 aircraft is configured with 340Y seats in an all-economy layout. Seat pitch will vary from 30 inches as standard to 34 inches at an additional charge.
To serve its new North American routes, (WOW) Air will have 3 all-economy A330-300s in its fleet, with the 2nd and 3rd one pending delivery in June and July.
It is worth noting that (WOW) the Reykjavik-based airline is known for taking a "light-hearted" approach to their aircraft registrations, referring to their fleet as a family, including (TF-MOM), (TF-DAD), (TF-SIS), (TF-BRO), (TF-SON) and (TF-KID).
(WOW) Air's 1st A330 has an especially unique registration code - (TF-GAY), in a nod to the Californian city's role in the "(LGBT) rights" movement.
(WOW) Airline Founder, Skúli Mogensen said the naming of (TF-GAY) in support of the (LGBT) community aligns with the company's ethos. Mogensen revealed that the (TF-GAY) registration number was suggested by one of the airline's pilots (FC).
May 2016: (WOW) Air commenced services on its latest transatlantic route on May 4, when it launched flights between Reykjavik/Keflavik (KEF) and Montreal (YUL). The 3,726 km sector will be served by the carrier 4x-weekly and be flown by its A321 fleet. Montreal is the 1st Canadian destination for (WOW) with services to Toronto Pearson scheduled to commence on May 11.
“I’m thrilled to be on board the 1st (WOW) air flight to Canada, and to start connecting Canadians with Europe at super low fares. The fact that the 1st plane is touching down in Montreal (a city I lived in for nearly a decade) makes this extra special, as Montreal means a lot to me and my family,” said Skúli Mogensen, (CEO) of (WOW) Air.
(WOW) officially becomes the 1st ultra low-cost carrier (ULCC) flying out internationally from Montreal-Trudeau.” Although services to Montreal currently face no direct competition, it should be noted that Icelandair (ICE) will commence services from Reykjavik/Keflavik on May 19.
July 2016: Icelandic budget carrier (WOW) Air has firmed an order for 4 Airbus A321s, its 1st purchase agreement directly with Airbus (EDS). The order is valued at $459.6 million at list prices.
(WOW) Air selected (CFM) International (CFM56-5B) engines to power the 4 aircraft, in an order valued at $85 million at list prices.
The new aircraft will feature a single-class cabin layout with 200Y seats. (WOW) has selected (CFM) engines and intends to operate the aircraft throughout Europe and North America.
(WOW) currently has an all-leased fleet of 11 Airbus aircraft. A 12th Airbus aircraft is scheduled for delivery by the end of the year.
September 2016: Icelandic low-cost carrier (LCC) (WOW) Air plans to launch 3x-weekly Reykjavik Keflavik to Miami services from April 5, 2017.
(WOW) Air Founder & (CEO) Skúli Mogensen said that strong demand for low-fare flights crossing the North Atlantic continues. “With more routes to North America, we want to establish Iceland as an important hub for low fare connections to the USA.”
North American destinations include Montreal and Toronto Pearson International (Canada), Boston Logan, Washington Dulles, Los Angeles, and San Francisco, and (starting from November 25) New York Newark. (WOW) Air will become Miami International Airport’s 104th airline.
(WOW) Air was established in November 2011 and operates to 30 destinations in Europe, the USA, and Canada. (WOW) expects to transport >2 million passengers this year.
(WOW) Air operates 11 Airbus aircraft that include A320s, A321s and A330s.
October 2016: (WOW) Air began daily flights from Los Angeles International Airport (LAX) and San Francisco International Airport (SFO) to Keflavik using Airbus A330-200s.
November 2016: News Item A-1: (WOW) Air plans to launch 4x-weekly Reykjavik Keflavik to Pittsburgh Airbus A321 services from June 16, 2017.
(WOW) Air Founder & (CEO) Skúli Mogensen said that, by adding Pittsburg to its network, (WOW) will cement its leading position within the ultra low-cost carriers (LCC)s on long-haul routes to North America and Canada.
North American destinations include Montreal and Toronto Pearson International, Boston Logan, Washington Dulles, Los Angeles, San Francisco and New York Newark.
(WOW) Air was established in November 2011 and operates to 31 destinations in Europe, the USA and Canada. (WOW) expects to transport >2 million passengers this year.
On July 12, (WOW) Air firmed an order for 4 Airbus A321s, its 1st purchase agreement directly with Airbus (EDS). The order is valued at $459.6 million at list prices.
(WOW) Air operates 11 Airbus aircraft, including A320s, A321s and A330s.
News Item A-2: (WOW) Air initiated fights to New York on November 23, linking its Reykjavik/Keflavik (KEF) hub with New York Newark (EWR). The 4,175 km sector will be flown by (WOW) daily on its A321 fleet. The airport pairing of Keflavik and Newark is already served by Icelandair (ICE), with (ICE), the national carrier of Iceland currently operating a 4x-weekly operation. Newark becomes (WOW) air’s 5th destination in the USA after Baltimore/Washington, Boston, Los Angeles and San Francisco, while it also serves Montreal and Toronto Pearson in Canada. (WOW) will further expand its North American network next year with the introduction of flights to Miami (April 5) and Pittsburgh (June 16).
April 2017: (WOW) Air has taken delivery of its 1st Airbus A320neo (7560, TF-NEO) which was ferried from Hamburg to Toulouse on April 21 for a handover ceremony before entering service alongside (WOW)'s all Airbus (EDS) fleet of 2 A320S, 7 A321s, and 3 A330s.
May 2017: 2 A321-211 (7650, TF-WIN; 7680, TF-PRO), ex-(D-AVYJ & D-AYAI) leased.
June 2017: (WOW) Air takes delivery of Europe's 1st A321neo (7694, TF-SKY) at the Paris Air Show.
SEE PHOTO: "WOW-2017-06 - A321neo 1st.jpg"), Air Lease Corporation (ALE) leased.
(WOW)'s all-Airbus (EDS) fleet is now 3 A320, 11 A321, and 3 A330-300.
Destinations: Alicante (ALC); Amsterdam; Barcelona, Berlin; Boston (BOS); Bristol; Brussels; Chicago; Copenhagen (CPH); Cork; Dublin; Dusseldorf (DUS); Edinburgh; Frankfurt (FRA); Gran Canaria; Keflavik (KEF); London Stansted (STN); Los Angeles (LAX); Lyon (LYS); Miami; Miolan (MXP); Montreal; New York; Paris (CDG); Pittsburgh; Reykjavik; Salzburg (SZG); San Francisco (SFO); Tel Aviv (starting September 2017); Tenerife; Toronto; Warsaw (WAW); Washington DC (BWI).
August 2017: (WOW) Air will add new USA Midwest services next summer from Detroit, Michigan; Cleveland, Ohio; Cincinnati, Ohio; and St Louis, Missouri to Europe via Keflavik.
The 4x-weekly services include:
* Detroit Metropolitan Airport on April 26;
* Cleveland Hopkins International on May 4;
* Cincinnati/Northern Kentucky International on May 10; and
* St Louis Lambert International on May 17.
(WOW) will fly 208-seat Airbus A321 on the new routes.
Earlier this year, (WOW) began service to Chicago’s O’Hare International. These 4 additions will bring (WOW)’s total number of USA destinations to 12 since the North American launch at Boston Logan International Airport in March 2015.
(WOW) Air’s European services include Berlin, Frankfurt, Amsterdam, Dublin, Paris, and London.
September 2017: (WOW) Air sees potential to serve Asia using the latest longer-range narrow bodies, although they also threaten to undermine Reykjavik’s role as a hub. (WOW) Air became the 1st European airline to operate the Airbus A321neo this summer, opening up longer-range destinations that it could not access with its existing A320 family fleet. “New longer-range narrow bodies are changing the role of Iceland,” (WOW) Air (CEO) Skuli Mogensen said.
November 2017: News Item A-1: (WOW) Air plans to grow +40% in 2018, reaching 4 million passengers by year-end and is looking at setting up a local office in Asia, as it contemplates USA to Asia services via its Reykjavik hub. (WOW) has previously talked of Asian services and seeks to emulate Finnair (FIN)’s success in using its northerly latitude base for “short cuts” over the polar ice cap to Far East destinations. “Helsinki has 16 million passengers a year.
News Item A-2: (WOW) Air, will start flying to New York’s John F Kennedy International Airport (JFK) from London-Stansted (STN), via Reykjavik, on April 28, 2018.
The new (STN) to (JFK) daily flight will not be the 1st connection (WOW) has to New York. The Icelandic airline launched last year flights to Newark from Iceland; frequency will be increased from May 29, 2018.
Skúli Mogensen, (WOW) Air (CEO), said, “Since launching our Newark route last year, we’ve seen increasing demand from our Irish passengers looking for more ways to travel to the East Coast. Our new route to (JFK) does just that.”
Currently, (WOW) offers flights from Iceland to 10 destinations in North America: New York (Newark), Boston, Washington D C, Montréal, Toronto, Los Angeles, San Francisco, Miami, Pittsburgh, and Chicago.
Additionally, earlier this year, (WOW) announced 5 new routes from Iceland to Detroit, Cleveland, Cincinnati, St Louis, Dallas, all set to begin in 2018.
“We are excited to offer more East Coast passengers access to high-value and low fares through our new partnership with John F Kennedy International Airport,” Mogensen said.
“(JFK) joins our growing network of North American destinations and will give Irish passengers a new, convenient way to explore the sights and sounds of the Big Apple at an affordable cost.”
(WOW) Air will also offer flights from (JFK) to Paris, Amsterdam, London, Frankfurt, Dublin, Copenhagen, and Berlin, via Reykjavik.
April 2018: News Item A-1: FL Technics, a global provider of integrated aircraft maintenance, repair and overhaul services, has recently signed the agreement with (WOW) Air (Iceland low-cost carrier) for base maintenance services.
(WOW) Air came to FL Technics facilities for the base maintenance projects of its 1st 2 Airbus A321s.
(WOW) Air is an Icelandic low-cost carrier focusing on transatlantic flights and based at Keflavík International Airport. (WOW) is a rapidly growing company, operating 15 Airbus A320s family and 3 Airbus A330s aircraft, having an average fleet age of around 3 years. The company also has 4 new Airbus airliners on order.
News Item A-2: Iceland-based (LCC) (WOW) Air plans to take delivery of the 1st of 4 Rolls-Royce (RRC) (Trent 7000) powered Airbus A330neos by the end of 2018.
May 2018: (WOW) Air appears to be on the verge of announcing flights to India, firming up plans for a strategic shift toward Asia. (WOW) currently serves 38 destinations across Europe, North America and Canada.
(WOW) (CEO) Skuli Mogensen said he would be announcing new flights to Asia in May. A (WOW) press conference invite has now been shared to social media site Airliners.net, giving May 15 as the date for the Indian launch announcement. (WOW)’s initial Indian route will be Reykjavik to New Delhi.
“Unfortunately, we can’t disclose any details regarding (WOW)’s plans to expand to Asia at this time.
Mogensen said he sees (WOW) serving 14 to 15 destinations in Asia, matching (WOW)’s 14 North American destinations, as he seeks to position Iceland as “the Dubai of the north.”
Mogensen is seeking a counter-cyclical hub outside Iceland to redeploy (WOW)’s excess capacity during the slower winter season. At the time, he declined to comment on the exact locations under consideration, but said it will be “somewhere where it’s warm in the winter.”
* Rapidly expanding Icelandic (LCC) (WOW) Air has started its strategic shift toward Asia, firming plans to launch flights between Reykjavik in Iceland and Delhi in India.
As anticipated, (WOW) Air announced its 1st destination in South Asia on May 15. The 3x-weekly Airbus A330neo route will launch in December, increasing to 5x-weekly from January 2019. “The route is the 1st step in (WOW)'s next phase of cross continental expansion, having launched a plethora of transatlantic services over the past 3 years.”
On long haul, (WOW) already serves 14 North American destinations. (WOW) Air Founder & (CEO) Skuli Mogensen is looking to create a network of 14 to 15 eastern destinations to balance its transatlantic presence. Mogensen described the route launch as an important milestone in the growth of (WOW) Air.
(WOW) currently serves 38 destinations across Europe, North America and Canada.
October 2018: "Wow Air Opens Dublin to Vancouver Flights"
Icelandic low-cost airline Wow Air (WOW) will begin operating flights from Dublin to Vancouver, via Reykjavik, next summer.
(WOW) will offer fares from €129.99 one way. The inaugural flight will take place on June 6th. Currently, Air Canada (ACN), British Airways (BAB), and Lufthansa (DLH) offer flights from Dublin to Vancouver.
The new route will operate 6x-weekly on Mondays, Tuesdays, Wednesdays, Thursdays, Fridays, and Sundays and will be serviced by an Airbus A321neo.
Flights will depart Dublin at 11:45 am. Irish passengers can connect to Vancouver after a 4-hour layover in Reykjavik.
The connection from Reykjavik will depart at 17:20 and arrive in Vancouver at 18:20 after a flight time of 7 hours and 55 minutes.
(WOW) Director of Communications Svanhvít Fridriksdóttir said Vancouver is “hugely popular” among Irish travelers.
“The addition of Vancouver to our route network reflects our commitment to continually improve our offering for our Irish passengers,” Fridriksdóttir said. “We know Canada, and in particular Vancouver, is hugely popular among Irish emigrants.”
Vancouver is the 3rd Canadian city to be connected to Dublin by (WOW) via Reykjavik. (WOW) currently offers Irish passengers low-cost fares to Toronto and Montreal.
Earlier this year, (WOW) also announced it will start operating flights from Dublin to Orlando, Florida via Reykjavik on December 18th.
November 2018: Indigo Partners (INZ) has emerged as a potential new investor in (WOW) Air, dramatically changing the fortunes of the Icelandic (ICE) (LCC) in the same week that an acquisition attempt by Icelandair (ICE) collapsed. (INZ) and (WOW) have reached an agreement in principle for (INZ) to become a major shareholder, Indigo (INZ) said on November 30.
December 2018: "WOW to cut Fleet and Reduce Workforce" by (ATW)
Alan Dron (email@example.com), December 14, 2018.
Icelandic (LCC) (WOW) Air will cut its aircraft fleet by nearly half and reduce its workforce by about 10%.
The move comes as (WOW) continues negotiations with private equity company Indigo Partners (INZ), which seeks to become a major shareholder of (WOW).
On December 13, (WOW) said that, following what it described as a challenging year, it was “restructuring and simplifying its operations to return to its roots as a profitable ultra-low-cost airline.” (WOW)’s all-Airbus (EDS) fleet will be reduced from 20 aircraft to 11.
“(WOW) Air is in negotiations with its lessors to return some of its aircraft, including all Airbus A330s. 4 Airbus A321s are being sold in a transaction that will improve (WOW)’s liquidity by >$10 million.”
It was reported on November 28 that 2 of (WOW)’s 3 A330-300s had already been returned to lessors. The 3rd is now slated for disposal, putting in jeopardy several of the company’s long-haul sectors, including the Keflavik to Delhi route launched only this month.
(WOW) said that while there would be no schedule changes in December and early January 2019, it will implement a new flight schedule later in January. (WOW) said 111 permanent employees were being laid off on December 13, and contractors and short-term staff will not be renewed “for the time being.”
“This is the most difficult day in the history of (WOW) Air,” (CEO) and founder Skuli Mogensen said. “We have dedicated people who have worked hard to make (WOW) Air a reality and it breaks my heart to downsize the company. However, in order to ensure our future and preserve (WOW) Air in the long run, we unfortunately must take these drastic measures.”
After this restructuring, (WOW)’s work force will number roughly 1,000. “(WOW) Air hopes to be able to offer affected employees a future employment opportunity when (WOW) starts growing again.”
(WOW) said that talks with Indigo Partners (INZ), which holds stakes in several (LCC)s world wide, had included due diligence meetings “as the initial steps to a potential (INZ) investment.”
A team from (INZ) spent 2 days with (WOW)’s management to review (WOW)’s business and opportunities. Both parties were working to finalize an investment by (INZ), (WOW) said.
“These have been 2 very good days with detailed discussions around (WOW)’s current business and how we would envision it going forward. (WOW) has a dedicated team and a strong brand that has significant potential,” (INZ) Managing Partner Bill Franke said.
USA-based (INZ) is the controlling shareholder in Denver-based Frontier Airlines (FRO). It also has stakes in Hungary-based Wizz Air (WZZ), Mexico-based Volaris (VLS) and Chile-based JetSMART.
Before Indigo (INZ) emerged as a potential stakeholder, (WOW) had agreed to a full takeover by rival Icelandair (ICE). The deal failed after (WOW) conceded that it could not meet the terms specified for it to come through.
Click below for photos:
WOW-A320-200 - 2015-05.jpg
WOW-A320-212 - 2012-06
WOW-A321 - 2015-02
WOW-A321 - 2016-07.jpg
WOW-A321 - 2016-09.jpg
WOW-A321-211 - 2015-04.jpg
WOW-A321-321 TF-MOM 2015-10.jpg
WOW-A330-300 - 1st - 2016-03.jpg
WOW-A330-300 - 2017-06.jpg
WOW-A330-343 1624 TF-WOW 2016-11.jpg
WOW-A330-343E 1098 TF-GAY 2017-11.jpg
WOW-A330neo 1870 Rolls-out 2018-05.jpg
1 A319, ATLANTIC AIRWAYS (FLI) LEASED (2014-06). 144Y.
1 A320neo (CFM56-5) (7560, TF-NEO), 2017-04.
2 A320-212 (CFM56-5A3 LEAP-1A) (419, LV-VEY; TF-BRO; /16 TF-SIS), AVION EXPRESS (AVS) LEASED 2011-05 & 2012-06. 168Y.
1 A320-232 (427, LZ-MDC), EX-(F-WWBS), 2013-04; AVION EXPRESS (AVS) WET-LEASED. 168Y.
5 A321-200 (CFM56-5B) (/16 TF-GPA; /16 TF-JOY; /13 TF-KID; /13 TF-SON), 200Y.
2 A321-211 (6210, /15 TF-MOM "FREYJA;" 6232, TF-DAD - SEE PHOTOS - - "WOW-A321-211 - 2015-05.jpg"), 200Y.
2 A321-211 (7650, TF-WIN; 7680, TF-PRO), ex-(D-AVYJ & D-AYAI) LEASED 2017-05. 200Y.
1 A321neo (CFM56-5B) (7694, /17 TF-SKY), AIR LEASE CORPORATION (ALE) LEASED. 200Y.
3 A330-343 (TRENT 772B-60) (1098 TF-GAY, 2016-03 SEE PHOTO; 1607 /15 TF-LUV, 2017-09; /TF-WOW), (ICBC) LEASING LEASED 2016-03, 340Y.
4 ORDERS A330neo (2018-11) (TRENT 7000) (1870):
0 MD-82 (49619, EC-KCX), EX-(N814NK), 2013-06; AVION EXPRESS (AVS) WET-LEASED. RETURNED.
Click below for photos:
WOW-1-Skuli Mogensen - 2017-06.jpg
WOW-1-SKULI MOGENSEN -ON R-2012-02
WOW-1-Skuli Mogensen-3 from R.jpg
WOW-1-SKULI MOGENSEN-ON R-2014-05
WOW-1-Skuli Morgensen - 2016-10.jpg
SKULI MOGENSEN, CHAIRMAN & FOUNDER (firstname.lastname@example.org).
2014-05: anna.aero was invited to the Iceland Travel Workshop (ITW) 2014 held in Reykjavik between May 15th & 16th, the 1st Icelandic conference, which aimed to connect and introduce Iceland’s tourism industry to potential partners. A total of 200 delegates attended this year’s conference, giving anna.aero’s Vlad Cristescu a chance to grab a 30-Second Interview with Skúli Mogensen, (CEO), (WOW) air - - SEE PHOTO - - "WOW-1-SKULI MOGENSEN-ON R-2014-05:"
anna.aero: (WOW) air currently operates 3 A320s. Are there any plans to expand the fleet in the near future?
Skúli Mogensen: This summer, we are expecting a new A319 to be incorporated into our fleet. The A320 family supports reduced fuel consumption, lower maintenance costs, along with an increased level of reliability, hence we decided to remain faithful to the European manufacturer Airbus (EDS) with regards to our future fleet.
aa: Where are you taking delivery of this A319 from?
SM: The 144Y-seat, A319 will be leased from Atlantic Airways (FLI) (the flag carrier of the Faroe Islands), and will be utilized to further strengthen our existing European network.
aa: What new network developments are you planning in the next 12 to 18 months?
SM: We have been seeking to open transatlantic services via our Keflavik hub this summer. Unfortunately, we had to cancel those plans on the basis that we were not granted crucial slots, that would have allowed us to connect incoming European traffic to North America. As tourism to Iceland continues to grow at an ever-increasing rate, the demand for routes from North America to our country is greater than ever. We are in position to offer these services and I am hopeful that this issue will be resolved positively sooner or later. That said, we are postponing our transatlantic plans until summer 2015.
aa: According to our recent analysis on (WOW) air, services to London Gatwick (LGW) and Copenhagen will record capacity declines. Where are you shifting this capacity?
SM: Services to Gatwick, as well as Copenhagen, are likely to experience capacity decreases this summer as a result of our plans to consolidate airport pairs to Barcelona, Amsterdam, Paris (CDG), and Alicante, respectively. Unsurprisingly, the UK market is extremely competitive, and after monitoring closely the performance of our (LGW) operations, we decided to manage responsibly our fleet utilization. However, following the launch of the transatlantic operations, we will significantly expand our presence at the UK gateway.
aa: Stockholm Arlanda, previously scheduled to be launched on June 2nd, has been removed from this year’s summer schedule. Why have you reconsidered your position?
SM: Arlanda operations were dependent on our transatlantic project. Following the cancellation of our services to North America this year, we did not have the extra capacity to fly to Arlanda anymore. However, we are definitely looking at opportunities to serve Sweden in 2015.
aa: Analysis of available schedule data for this summer reveals that (WOW) air will face competition on 10 of its 14 routes from Keflavik, with Icelandair (ICE) competing directly on 7 links. What is it like competing with the flag carrier?
SM: (He laughed). It certainly involves a lot of fun! We are fully committed and working extremely hard to offer the lowest airfares in the market, deliver excellent on-time performance, and enhance the experience of our “guests” (as (WOW) prefers to call its passengers).
BALDUR ODDUR BALDURSSON, CHIEF EXECUTIVE OFFICER (CEO)
SVANHVIT FRIORIKSDOTTIR, VP COMMUNICATIONS.
BOGEY SIGFUSDOTTIR, CUSTOMER SERVICE DIRECTOR
GUDMUNDUR ARNAR GUOMUNDSSON, CHIEF MARKETING OFFICER (CMO)
MS INGA BIRNA RAGNARSDOTTIR, CHIEF COMMERCIAL OFFICER (CCO).
HAFRON PALSDOTTIR, REVENUE & SCHEDULING
MS HELGI MOGENSEN, SALES & MARKETING
MS MARGRET HILMISDOTTIR, DIRECTOR CABIN CREW
SUNNEVA TORP, DIRECTOR CABIN CREW
SVANHVIT FRIDRIKSDOTTIR, DIRECTOR COMMUNICATIONS.
VALGEIR BJARNASON, REVENUE & SCHEDULING
MS VIKTORIJA OLAFSSON, OFFICE DIRECTOR
UNNDOR JONSSON, OPERATIONS DIRECTOR